![The Hardy Boys' Fanta Flavour Fantasy: Be "inside" the iconic orange flavour of Fanta](https://biz-file.com/c/2408/748610-64x64.png?3)
Ninety9cents' young talent to represent South Africa at Cannes Lions
Contestants were challenged to create a 60-second commercial for UNICEF South Africa that addressed the issue of cyber-bullying. The catch? They had 48-hours to conceptualise and produce a commercial ready for screening in Ster-Kinekor cinemas.
Their commercial, which is viewable here, depicts a group chat on a mobile phone. The messenger features a ‘built-in-conscience’, which requires the sender to answer a multitude of questions prior to their message being sent. Appealing to their conscience, the sender ultimately decides against sending a nasty message about a peer.
“While bullying of students has always been an issue, it has been exacerbated by social media. A seemingly harmless action can inflict great damage, and we wanted to highlight this by imagining a messaging feature that prompts the user to think twice before sending something hurtful,” explains Botha.
Says Coetzee, “Pulling together a concept and producing a cinema-ready commercial within two days of briefing was no easy feat, but it was an exciting challenge and we are incredibly honoured and humbled to have made it this far.”
The duo will compete against other finalists from across the world for the title of ‘Young Lions of Cannes 2017’, in the ‘Film’ category. The teams will, once again, have 48 hours to complete their challenge for a non-profit organisation.
Krige van Rensburg, deputy creative director at 99c, says, “Having two of our colleagues represent their country at the world’s most prestigious creativity awards speaks volumes about the talent we have at 99c.
“We are incredibly proud of Amri and Carina, and we will be cheering them on every step of the way!”
- Lindt Excellence pouch bags: Perfect for pairing and sharing31 Jul 15:30
- Lindt South Africa unveils a crispy, creamy, dreamy delight – The new Choco Wafer02 Jul 11:13
- The perfect gift for the perfect dad - Celebrate Father's Day with Lindt Excellence11 Jun 12:14
- Celebrate mom and moments of bliss this Mother's Day with Lindt South Africa09 May 13:27
- 99c clients sweep awards at 10th Annual MMA South Africa Smarties18 Apr 15:04
![](/res/img/s.gif)