![The Hardy Boys' Fanta Flavour Fantasy: Be "inside" the iconic orange flavour of Fanta](https://biz-file.com/c/2408/748610-64x64.png?3)
#CannesLions2016: Titanium Lions winners!
The Grand Prix award went to Venables Bell & Partners San Francisco for their their '#OPTOUTSIDE' work for client REI:
This work also won the Promo & Activation Grand Prix, as well as a Gold Cyber Lion, Gold Direct Lion, Silver Design Lion, Bronze PR Lion and Bronze Mobile Lion and earlier this week.
The jury looked for winning work that marked a new direction, got people to reconsider the norm and connected with the cultural zeitgeist. “The work drew on what was happening in the outside world and attached the brand to the conversation,” said Jury President, Sir John Hegarty, Founder of BBH.
View the full table of winning work below.
All the 2016 Titanium Lions winners
Title | Client | Product | Entrant Company | Country | Prize |
A01 (Titanium) | |||||
BREWTROLEUM | HEINEKEN NEW ZEALAND | DB EXPORT | COLENSO BBDO Auckland | NEW ZEALAND | Titanium Lion |
#OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco | USA | Grand Prix |
THE FIRST EVER PINTEREST YARD SALE | SHERWIN WILLIAMS | KRYLON | DEUTSCH New York | USA | Titanium Lion |
MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND | Titanium Lion |
THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN | Titanium Lion |
Click here for a reminder of the Cannes Titanium Lions 2016 Lions shortlist in full.
![](/res/img/s.gif)