#CannesLions2016: Promo & Activations Lions shortlist
The Promo & Activations Lions shortlist has been released with South Africa seeing two entries make it to the final round at Cannes Lions 2016...
There were 306 entries in total that made it through to the shortlist:
Promo & Activations Lions shortlist
| Title | Client | Product | Agency | Country |
| A01 (Food & Drinks ) | ||||
| BREWTROLEUM | HEINEKEN NEW ZEALAND | DB EXPORT | COLENSO BBDO Auckland | NEW ZEALAND |
| THE FAIREST NIGHT OF ALL | AB INBEV | ANDES BEER | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA |
| JOHNSONVILLE SAUSAGE NONNAS | JOHNSONVILLE | SAUSAGE | DROGA5 New York | USA |
| CARLSBERG BEER BEAUTY | CARLSBERG | CARLSBERG BEER | CP+B SCANDINAVIA Copenhagen / CP+B SCANDINAVIA Gothenburg | DENMARK |
| UPSIDE DOWN CAN | ORANGINA | ORANGINA | BETC Paris | FRANCE |
| SPARE CHAIR SUNDAY | PREMIER FOODS | BISTO BEST | McCANN LONDON | UNITED KINGDOM |
| PURITY TEST | VALVIS HOLDING | AQUA CARPATICA | COHNANDJANSEN J. WALTER THOMPSON Bucharest | ROMANIA |
| THE WORLD EXPIRATION DATE | GLOBAL EXPORT | AMERICAN GARDEN | Y&R DUBAI | UNITED ARAB EMIRATES |
| SIZZL | OSCAR MAYER | OSCAR MAYER BACON | 360i New York | USA |
| FINDING LIGHT IN THE DARK | COCA-COLA MIDDLE EAST | COCA-COLA | MEMAC OGILVY Dubai / FP7/DXB Dubai | UNITED ARAB EMIRATES |
| FRONT PAGE PACK | CIA CACIQUE DE CAFÉ SOLUVEL | CAFÉ PELÉ | LEW'LARA\TBWA São Paulo | BRAZIL |
| BEEBNB | TRUE FRUITS | TRUE FRUITS - SMOOTHIE SIXPACK | BBDO GROUP GERMANY Berlin | GERMANY |
| EDIBLE SIX PACK RINGS | SALTWATER BREWERY | SALTWATER BREWERY | WE BELIEVERS New York | USA |
| NOT COMING SOON | REMY MARTIN | LOUIS XIII | FRED & FARID GROUP New York | USA |
| HUNT OR BE HUNTED | JAGERMEISTER | JAGERMEISTER | McCANN WORLDGROUP Barcelona | SPAIN |
| A02 (Fast Moving Consumer Goods ) | ||||
| ADVICE WIPES | TOMMEE TIPPEE | TOMMEE TIPPEE ADVICE WIPES | USA | |
| #DADDO | PANTENE | PANTENE HAIR CARE | GREY NEW YORK | USA |
| ONE-DROP BOTTLE | HENKEL | PRIL | TBWA\RAAD Dubai | UNITED ARAB EMIRATES |
| AVENGERS | GILLETTE | PROSHIELD | GREY NEW YORK | USA |
| GO ASK DAD | PROCTER & GAMBLE | GILLETTE RAZORS | GREY NEW YORK | USA |
| A03 (Durable Consumer Goods) | ||||
| PUMA BEATBOT | PUMA | ATHLETIC WEAR | J. WALTER THOMPSON New York | USA |
| THE BABY STROLLER TEST-RIDE BY CONTOURS | CONTOURS STROLLERS | BABY STROLLERS | FCB CHICAGO | USA |
| + MET PROJECT | TANIZAWA SEISAKUSHO, | + MET PROJECT (POT/LAMP) | J. WALTER THOMPSON JAPAN Tokyo | JAPAN |
| MAKE YOU HAPPEN | PHILIPS NORELCO | PHILIPS NORELCO BRAND | OGILVY & MATHER New York | USA |
| STRAIGHT OUTTA | BEATS BY DRE. | BEATS BY DRE. | R/GA HUSTLE Los Angeles | USA |
| A04 (Cars & Automotive Products & Services) | ||||
| THE REVERSED TRAILER | HARALD A. MØLLER/ VOLKSWAGEN NORWAY | VOLKSWAGEN TRAILER ASSIST | TRY Oslo | NORWAY |
| #SMARTEFFECT | MERCEDES-BENZ PORTUGAL | SMART FORTWO | BBDO PORTUGAL Lisbon | PORTUGAL |
| THE NAKED UTE | VOLKSWAGEN AUSTRALIA | AMAROK | DDB Sydney | AUSTRALIA |
| INTELLIGENT PARKIG CHAIR | NISSAN MOTOR CO. | INTELLIGENT PARKING ASSIST | TBWA\HAKUHODO Tokyo / TYO INC Tokyo / BIRDMAN Tokyo | JAPAN |
| LANDCRUISER EMERGENCY NETWORK | TOYOTA MOTOR CORPORATION AUSTRALIA | LANDCRUISER | SAATCHI & SAATCHI Sydney | AUSTRALIA |
| AMAROK SOCIAL TEST DRIVE | VOLKSWAGEN SOUTH AFRICA | VOLKSWAGEN | OGILVY & MATHER CAPE TOWN | SOUTH AFRICA |
| MISSION TO THE MOON | AUDI | AUDI | THJNK Hamburg | GERMANY |
| BAJAJ V | BAJAJ | BAJAJ AUTOMOBILES | LEO BURNETT INDIA Mumbai | INDIA |
| HIGHWAY ROBBERY | VOLVO CAR USA | 2016 VOLVO XC90 T8 | GREY NEW YORK | USA |
| SILVERADO "CAGES" | CHEVROLET | CHEVROLET SILVERADO- AUTOMOTIVE | COMMONWEALTH//McCANN Detroit | USA |
| A05 (Retail, e-Commerce, Restaurants & Fast Food Chains) | ||||
| THE ORGANIC EFFECT | COOP | RETAIL STORES | FORSMAN & BODENFORS Gothenburg | SWEDEN |
| #OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco | USA |
| CARREFOUR BABY NIGHT | CARREFOUR | BABIES' PRODUCTS | ITALY | |
| LE BON | LIDL | DISCOUNT FOOD | INGO Stockholm | SWEDEN |
| BEES CAN FIND SUGAR WHERE YOU LEAST SUSPECT IT | NÁŠ GRUNT | NÁŠ GRUNT - SHOPS WITH HONEST PRODUCTS FROM NATURAL INGREDIENTS | McCANN ERICKSON PRAGUE | CZECH REPUBLIC |
| DXP CAR | DOMINO'S | DOMINO'S PIZZA | CP+B Boulder | USA |
| BACKYARD BURGER KING | BURGER KING NEW ZEALAND | WHOPPER | COLENSO BBDO Auckland | NEW ZEALAND |
| THE “ALL-YOU-CAN’T-EAT” DOGGY BAG | FOOD PASSION | BAR-B-Q PLAZA | GREYnJ UNITED Bangkok | THAILAND |
| A06 (Travel, Transport & Leisure) | ||||
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN |
| REACH ACROSS THE AISLE | JETBLUE | JETBLUE | MULLENLOWE Boston | USA |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA |
| SUPER BOWL BABIES CHOIR | NATIONAL FOOTBALL LEAGUE | SUPER BOWL 50 | GREY NEW YORK | USA |
| EVERY DAY A PLAY | KATONA JOZSEF THEATER | KATONA JOZSEF THEATER | Y&R BUDAPEST | HUNGARY |
| A07 (Media & Publications) | ||||
| MTV VMA GREEN-SCREENS | MTV | 2015 MTV VIDEO MUSIC AWARDS | MTV New York | USA |
| GRAMMYCAM | THE GRAMMYS | THE 58TH GRAMMY AWARDS | TBWA\CHIAT\DAY Los Angeles | USA |
| ANTI-RIVAL VACCINE | BANDSPORTS | CORPORATE IMAGE | OGILVY BRASIL São Paulo | BRAZIL |
| HATTRICK | BEIN SPORTS | CHAMPIONS LEAGUE CHANNEL | TAPSA | Y&R Madrid | SPAIN |
| A08 (Financial Products & Services) | ||||
| SLOW DOWN GPS | IF INSURANCE | INSURANCE | FORSMAN & BODENFORS Gothenburg | SWEDEN |
| SLEEP ON IT | CBC | FINANCIAL SERVICES | TBWA\BELGIUM Brussels | BELGIUM |
| 38 YEARS LATER | TRIPLE S | TRIPLE S ADVANTAGE | J. WALTER THOMPSON PUERTO RICO San Juan | PUERTO RICO |
| FAST FORWARD | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | USA |
| CLEVER KASH | ASB BANK | CLEVER KASH | SAATCHI & SAATCHI Auckland | NEW ZEALAND |
| GAYNZ | ANZ | ANZ BANK | TBWA MELBOURNE | AUSTRALIA |
| POCKET MONEY — EQUAL FUTURE | ANZ | ANZ BANK | TBWA MELBOURNE | AUSTRALIA |
| A10 (Commercial Public Services) | ||||
| "THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES | NORTON BY SYMANTEC | NORTON | GREY SAN FRANCISCO | USA |
| SEA HERO QUEST | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | SAATCHI & SAATCHI London | UNITED KINGDOM |
| PIGEON AIR PATROL | PLUME LABS | PIGEON AIR PATROL | DIGITASLBi London | UNITED KINGDOM |
| WORDS TO WATCH | EASY WAY LANGUAGE CENTER | INSTITUTIONAL | LDC São Paulo | BRAZIL |
| WHATSGERMAN | PLAN.NET GROUP | WHATSGERMAN | SERVICEPLAN Munich / PLAN.NET Munich | GERMANY |
| A11 (Corporate Image) | ||||
| THE GENDER-FREE CHRISTMAS CATALOG | SYSTÈME U | RETAIL | TBWA\PARIS | FRANCE |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK New York | USA |
| GREENLIGHT A VET | WALMART | N/A | SAATCHI & SAATCHI New York | USA |
| WHAT FAMILY MEANS | HOUAISS DICTIONARY | DICTIONARY | NBS Rio de Janeiro | BRAZIL |
| TOUCHABLE INK | THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND | TOUCHABLE INK | J. WALTER THOMPSON BANGKOK | THAILAND |
| THE BULLETPEN | MINISTRY OF NATIONAL EDUCATION COLOMBIA | MINISTRY OF NATIONAL EDUCATION | McCANN COLOMBIA Bogotá | COLOMBIA |
| A12 (Public Health & Safety) | ||||
| STRIKING LESSONS | BRISA HIGHWAY COMPANY | INSTITUTIONAL | LEO BURNETT LISBOA | PORTUGAL |
| PEPITO | GFR MEDIA | PRIMERA HORA | McCANN San Juan / HAROLD JESSURUN San Juan | PUERTO RICO |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA |
| BRAINBAND | SAMSUNG AUSTRALIA | SAMSUNG BRAINBAND | LEO BURNETT SYDNEY Sydney | AUSTRALIA |
| A13 (Public Sector & Awareness Messages) | ||||
| UNFAIRY TALES INTEGRATED | UNICEF | HUMANITARIAN AID | 180LA Santa Monica | USA |
| #COVERTHEATHLETE | COVERTHEATHLETE.COM | #COVERTHEATHLETE | JOHN ST. Toronto | CANADA |
| DON'T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo | BRAZIL |
| SEARCH RACISM. FIND TRUTH. | REFUGEES WELCOME | NPO | FCB ZÜRICH | SWITZERLAND |
| #THEREAL10 | AAUW | AAUW | RETHINK Toronto / WONGDOODY Los Angeles | CANADA |
| CHILDREN´S ELECTIONS | SAVE THE CHILDREN | AWARENESS CAMPAIGN | McCANN WORLDGROUP MADRID | SPAIN |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin | GERMANY |
| ISEA APP | MIGRANT OFFSHORE AID STATION (MOAS) | ISEA APP | GREY GROUP Singapore | SINGAPORE |
| REWORD | HEADSPACE | REWORD WEB APPLICATON | LEO BURNETT MELBOURNE | AUSTRALIA |
| A14 (Charities & Appeals) | ||||
| THE UNCONVENTIONAL OVEN | KIDSAFE | PUBLIC SERVICE ANNOUNCEMENT | DDB GROUP MELBOURNE | AUSTRALIA |
| THE VOICE OF NATURE | NOÉ | NOÉ | MARCEL Paris | FRANCE |
| HOMELESS EXTRAS | DE VOLKSBOND | DDB | DDB & TRIBAL WORLDWIDE AMSTERDAM | THE NETHERLANDS |
| DONATE THE BARS | ATADOS | BLACK BARS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| AMNESTY INTERNATIONAL UNBLOCKER | AMNESTY INTERNATIONAL | WORLD DAY AGAINST CYBER CENSORSHIP | COLENSO BBDO Auckland | NEW ZEALAND |
| SECOND LIFE TOYS | GREEN RIBBON PROJECT COMMITTEE | ORGAN TRANSPLANT | DENTSU INC Tokyo | JAPAN |
| CHOCÓ TO DANCE | JPGC FOUNDATION | SCHOLARSHIPS FUND | MULLENLOWE SSP3 Bogotá D.C. | COLOMBIA |
| BRAILLE BRICKS | DORINA NOWILL FOUNDATION | INSTITUTIONAL | LEW'LARA\TBWA São Paulo | BRAZIL |
| BEHIND THE LEATHER | PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS | PETA ASIA | OGILVY & MATHER Bangkok | THAILAND |
| B01 (Guerrilla Marketing & Stunts) | ||||
| UNFORGOTTEN SOLDIERS | SKY TELEVISION NEW ZEALAND | HISTORY CHANNEL | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
| WAITING LINES | RE-BORN TO BE ALIVE | ORGAN DONATION | DUVAL GUILLAUME Antwerp | BELGIUM |
| THE KICK-BAG JOURNEY | AMERICAN TOURISTER | AMERICAN TOURISTER VIVOLITE | CJ WORX Bangkok | THAILAND |
| THE FAIREST NIGHT OF ALL | AB INBEV | ANDES BEER | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA |
| E-MOBILITY - ENJOY THE SILENCE | VOLKSWAGEN | VOLKSWAGEN E-MODELS | GRABARZ & PARTNER Hamburg | GERMANY |
| HOMELESS BED COLLECTION | MEGAMAX / MOYAI | OUTLET FURNITURE WHOLESALER / NPO | OGILVY & MATHER JAPAN Tokyo | JAPAN |
| #SMARTEFFECT | MERCEDES-BENZ PORTUGAL | SMART FORTWO | BBDO PORTUGAL Lisbon | PORTUGAL |
| CHAMPIONS' BOSS | HEINEKEN | UEFA CHAMPIONS LEAGUE | LEO BURNETT Madrid | SPAIN |
| LE BON | LIDL | DISCOUNT FOOD | INGO Stockholm | SWEDEN |
| THE REAL ICE COLD COCA-COLA. | COCA-COLA. | COCA-COLA | OGILVY & MATHER COLOMBIA Bogotá | COLOMBIA |
| SEARCH RACISM. FIND TRUTH. | REFUGEES WELCOME | NPO | FCB ZÜRICH | SWITZERLAND |
| THE BABY STROLLER TEST-RIDE BY CONTOURS | CONTOURS STROLLERS | BABY STROLLERS | FCB CHICAGO | USA |
| ACTUAL REALITY | JAGUAR LAND ROVER NEW ZEALAND | JAGUAR F-TYPE | Y&R NZ Auckland | NEW ZEALAND |
| MOSCOW REAL GIRLS - INSTAPOSTERS | NIKE | NIKE | INSTINCT Moscow | RUSSIA |
| CHILDREN´S ELECTIONS | SAVE THE CHILDREN | AWARENESS CAMPAIGN | McCANN WORLDGROUP MADRID | SPAIN |
| #LEBIGSWIM | HEINEKEN | KRONENBOURG 1664 | OGILVY & MATHER LONDON | UNITED KINGDOM |
| GUN CRAZY | STATES UNITED TO PREVENT GUN VIOLENCE | SENSIBLE GUN LAWS | GREY NEW YORK | USA |
| LEGALLY BRIDE | KAFA | WOMEN'S RIGHTS NGO | LEO BURNETT BEIRUT | LEBANON |
| HIGHWAY ROBBERY | VOLVO CAR USA | 2016 VOLVO XC90 T8 | GREY NEW YORK | USA |
| SILVERADO "CAGES" | CHEVROLET | CHEVROLET SILVERADO- AUTOMOTIVE | COMMONWEALTH//McCANN Detroit | USA |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland / Y&R MEDIA NZ Auckland | NEW ZEALAND |
| TRIBECA FILM FESTIVAL REACTOR | TRIBECA FILM FESTIVAL | FILM FESTIVAL | J. WALTER THOMPSON New York | USA |
| B02 (Live Shows / Concerts / Festivals) | ||||
| GRAMMYCAM | THE GRAMMYS | THE 58TH GRAMMY AWARDS | TBWA\CHIAT\DAY Los Angeles | USA |
| DACIA FAMILY PROJECT | RENAULT ITALIA | AUTOMOTIVE | PUBLICIS ITALY Milan | ITALY |
| THIS BIKE HAS MS | MS AUSTRALIA | MS | GREY MELBOURNE | AUSTRALIA |
| SL BENFICA SAFETY DEMONSTRATION | SL BENFICA, EMIRATES | SL BENFICA SPONSORSHIP | O ESCRITORIO Estoril | PORTUGAL |
| THE SOUND SHIRT | JUNGE SYMPHONIKER HAMBURG | THE SOUND SHIRT | JUNG von MATT Hamburg | GERMANY |
| B03 (Use of Exhibitions / Installations) | ||||
| UNFORGOTTEN SOLDIERS | SKY TELEVISION NEW ZEALAND | HISTORY CHANNEL | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
| DREAM ADVENTURES | EXPEDIA | TRAVEL | 180LA Santa Monica | USA |
| RESTING HOUSE BILLBOARD | SODIMAC HOMECENTER | SODIMAC HOMECENTER | McCANN LIMA | PERU |
| MUSEUM OF FEELINGS | SC JOHNSON | GLADE | OGILVY & MATHER Chicago | USA |
| THE LAST WISH | SAMSUNG | SAMSUNG | CHEIL WORLDWIDE Seoul | SOUTH KOREA |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA |
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK New York | USA |
| ACTUAL REALITY | JAGUAR LAND ROVER NEW ZEALAND | JAGUAR F-TYPE | Y&R NZ Auckland | NEW ZEALAND |
| SMS LAST WORDS | GLOBAL ROAD SAFETY PARTENERSHIP | GLOBAL ROAD SAFETY | HAVAS WORLDWIDE SHANGHAI | CHINA |
| UNKNOWNS | CANON U.S.A | CANON EOS REBEL T6I | GREY NEW YORK | USA |
| B04 (Use of Ambient Media: Small Scale) | ||||
| INTELLIGENT PARKIG CHAIR | NISSAN MOTOR CO. | INTELLIGENT PARKING ASSIST | TBWA\HAKUHODO Tokyo / TYO INC Tokyo / BIRDMAN Tokyo | JAPAN |
| MOUNTAIN DEW GOCAP | FRUCOR BEVERAGES | MOUNTAIN DEW | COLENSO BBDO Auckland | NEW ZEALAND |
| STÅL KVITTO | IKEA AUSTRIA | FREE 25-YEAR SELECTED WARRANTY | DDB GROUP Hamburg | GERMANY |
| PAPER GLASSES | SAVE THE CHILDREN AND SANTILLANA | CHILDREN EDUCATION | GREY MÈXICO Mexico City | MEXICO |
| THE SAB SPIKE DETECTOR COASTER | SOUTH AFRICAN BREWERIES | DRINK RESPONSIBLY INITIATIVE | GEOMETRY GLOBAL JOHANNESBURG | SOUTH AFRICA |
| BEES CAN FIND SUGAR WHERE YOU LEAST SUSPECT IT | NÁŠ GRUNT | NÁŠ GRUNT - SHOPS WITH HONEST PRODUCTS FROM NATURAL INGREDIENTS | McCANN ERICKSON PRAGUE | CZECH REPUBLIC |
| ONE-DROP BOTTLE | HENKEL | PRIL | TBWA\RAAD Dubai | UNITED ARAB EMIRATES |
| LOCK IN THE GERMS | GREEN CROSS VIETNAM | GREEN CROSS HAND SANITIZER | THE STORYLAB APAC Ho Chi Minh City / DENTSU ALPHA Ho Chi Minh City | VIETNAM |
| SUGAR DETOX | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | FRANCE |
| LIFESAVER BACKPACK | LUKI | CHILDREN FRUIT SNACK | J. WALTER THOMPSON COLOMBIA Bogotá | COLOMBIA |
| EDIBLE SIX PACK RINGS | SALTWATER BREWERY | SALTWATER BREWERY | WE BELIEVERS New York | USA |
| SBERBANK STREETS | SBERBANK | P2P MONEY TRANSFERS VIA TEXT MESSAGES AND APP | GOOD Moscow | RUSSIA |
| MCTRAX | McDONALD'S | PLACEMET | TBWA\NEBOKO Amsterdam | THE NETHERLANDS |
| RAID® “ROACH RESTAURANTS” | S.C. JOHNSON | RAID® ROACH BAITS | ENERGY BBDO Chicago | USA |
| #NARCOS BILLS | NETFLIX FRANCE | NARCOS NETFLIX ORIGINAL SHOW | DAREWIN ENTERTAINMENT AGENCY Paris | FRANCE |
| B05 (Use of Ambient Media: Large Scale) | ||||
| AUDIBLE STREET-ART | URAL MUSIC NIGHT | URAL MUSIC NIGHT FESTIVAL | VOSKHOD Ekaterinburg | RUSSIA |
| UNFORGOTTEN SOLDIERS | SKY TELEVISION NEW ZEALAND | HISTORY CHANNEL | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
| LIVE VINES | LOWE'S | LOWE'S | BBDO New York | USA |
| THE REVERSED TRAILER | HARALD A. MØLLER/ VOLKSWAGEN NORWAY | VOLKSWAGEN TRAILER ASSIST | TRY Oslo | NORWAY |
| LAY´S MAXX SUPERCLÁSICO | PEPSICO FOOD | LAY´S MAXX | BBDO ARGENTINA Buenos Aires | ARGENTINA |
| CALL BRUSSELS | VISIT BRUSSELS | VISIT BRUSSELS | AIR Brussels | BELGIUM |
| THE BABY STROLLER TEST-RIDE BY CONTOURS | CONTOURS STROLLERS | BABY STROLLERS | FCB CHICAGO | USA |
| HIGHWAY ROBBERY | VOLVO CAR USA | 2016 VOLVO XC90 T8 | GREY NEW YORK | USA |
| B06 (Use of Customer in-Store Experience) | ||||
| THE BLOQUET | MINOR DKL FOOD GROUP | RIBS AND RUMPS | Y&R GROUP BRISBANE Fortitude Valley | AUSTRALIA |
| THE BABY STROLLER TEST-RIDE BY CONTOURS | CONTOURS STROLLERS | BABY STROLLERS | FCB CHICAGO | USA |
| IKEA KÜSS | IKEA | CATALOGUE | DDB BRUSSELS | BELGIUM |
| ONE-DROP BOTTLE | HENKEL | PRIL | TBWA\RAAD Dubai | UNITED ARAB EMIRATES |
| SUGAR DETOX | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | FRANCE |
| WHOPPER SIGN | BURGER KING | FAST FOOD RESTAURANT | DAVID Miami | USA |
| FRONT PAGE PACK | CIA CACIQUE DE CAFÉ SOLUVEL | CAFÉ PELÉ | LEW'LARA\TBWA São Paulo | BRAZIL |
| BITTERSWEET PIES | PAUL | RESTAURANTS | McCANN WORLDGROUP ROMANIA Bucharest / MRM//McCANN Bucharest | ROMANIA |
| MCTRAX | McDONALD'S | PLACEMET | TBWA\NEBOKO Amsterdam | THE NETHERLANDS |
| GAYNZ | ANZ | ANZ BANK | TBWA MELBOURNE | AUSTRALIA |
| B07 (Use of Competitions & Promotional Games ) | ||||
| DESIGN YOUR TIME | SAMSUNG | SAMSUNG GEAR S2 | LEO BURNETT FRANKFURT | GERMANY |
| MOST OPEN TEST DRIVE | DAIMLER AG, SMART | SMART FORTWO CABRIO 453 | BBDO GROUP GERMANY Berlin | GERMANY |
| THE SHITTIEST CAMPAIGN OF THE YEAR | HELLY HANSEN WORKWEAR CENTER | OUTERWEAR | ADVICO Y&R Zürich | SWITZERLAND |
| B08 (Use of Broadcast) | ||||
| HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | USA |
| WE WERE THE REFUGEES ONCE CAMPAIGN | UNHCR PRAGUE | UNHCR | Y&R PRAGUE | CZECH REPUBLIC |
| VIRGIN AMERICA BLAH AIRLINES | VIRGIN AMERICA | TRAVEL & TRANSPORT | ELEVEN San Francisco | USA |
| PERISCOPE SIGN LANGUAGE | ICE | KÖLBI | PUBLIMARK LOWE San José | COSTA RICA |
| #DADDO | PANTENE | PANTENE HAIR CARE | GREY NEW YORK | USA |
| SUPER BOWL BABIES CHOIR | NATIONAL FOOTBALL LEAGUE | SUPER BOWL 50 | GREY NEW YORK | USA |
| GO MONO | RADIO XXI | RADIO STATION | McCANN WORLDGROUP ROMANIA Bucharest | ROMANIA |
| TRUTH DETECTOR | 89 FM | 89 FM | DDB BRASIL São Paulo | BRAZIL |
| #DONATEFORPRISCILA | CLUBE SANGUE BOM | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| HOLIDAYS ON DEMAND | TRANSAVIA | AIRLINE COMPANY | LES GAULOIS Puteaux | FRANCE |
| B09 (Use of Print or Standard Outdoor ) | ||||
| RESTING HOUSE BILLBOARD | SODIMAC HOMECENTER | SODIMAC HOMECENTER | McCANN LIMA | PERU |
| SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON | UNITED KINGDOM |
| THE TEAR-OFF-POSTERS FOR "MEIN KAMPF - AGAINST RACISM" | GESICHT ZEIGEN! AN ASSOCIATION ENCOURAGING PEOPLE TO STAND AGAINST RACISM IN GER | MEIN KAMPF – AGAINST RACISM | OGILVY GERMANY Frankfurt | GERMANY |
| SHOWROOM HOME DELIVERY | AUDI JAPAN KK | AUDI A3 | DENTSU INC Tokyo | JAPAN |
| PEPITO | GFR MEDIA | PRIMERA HORA | McCANN San Juan / HAROLD JESSURUN San Juan | PUERTO RICO |
| C01 (Use of Digital Platforms) | ||||
| ACR STREET VIEW TEST | ACR (THE AUTOMOBILE CLUB OF ROMANIA) | DRIVING SCHOOL | PUBLICIS ROMANIA Bucharest | ROMANIA |
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN |
| THE BANNER THAT MAKES YOU LIKE BANNERS | 3M | POST-IT® STICKY NOTES | BBDO RUSSIA GROUP Moscow | RUSSIA |
| AMNESTY INTERNATIONAL UNBLOCKER | AMNESTY INTERNATIONAL | WORLD DAY AGAINST CYBER CENSORSHIP | COLENSO BBDO Auckland | NEW ZEALAND |
| DON'T LOOK AWAY | USHER | INTERACTIVE MUSIC VIDEO | AKQA São Paulo | BRAZIL |
| SLEEP ON IT | CBC | FINANCIAL SERVICES | TBWA\BELGIUM Brussels | BELGIUM |
| ANTIDIARY: VR + VIDEO EXPERIENCE | SAMSUNG | SAMSUNG | R/GA New York | USA |
| STARDUST FOR BOWIE | STUDIO BRUSSEL | STARDUST FOR BOWIE | DDB BRUSSELS | BELGIUM |
| WORDS TO WATCH | EASY WAY LANGUAGE CENTER | INSTITUTIONAL | LDC São Paulo | BRAZIL |
| GIFT BUDDY | ZALORA | ZALORA ONLINE RETAIL PORTAL | GREY GROUP Singapore | SINGAPORE |
| THE BIG DATA TAKEDOWN | ACTIONEARTH.ORG | ORGANIZATION | CIRCUS GREY Lima | PERU |
| COLORMAPS | PPG COMEX | COMEX | J. WALTER THOMPSON MEXICO Mexico City / GOOGLE THE ZOO Mexico City | MEXICO |
| HOLIDAYS ON DEMAND | TRANSAVIA | AIRLINE COMPANY | LES GAULOIS Puteaux | FRANCE |
| C02 (Use of Mobile ) | ||||
| THE SUPER BOWL DUNK | GATORADE | GATORADE | VML Kansas City | USA |
| LANDCRUISER EMERGENCY NETWORK | TOYOTA MOTOR CORPORATION AUSTRALIA | LANDCRUISER | SAATCHI & SAATCHI Sydney | AUSTRALIA |
| SEA HERO QUEST | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | SAATCHI & SAATCHI London | UNITED KINGDOM |
| SIZZL | OSCAR MAYER | OSCAR MAYER BACON | 360i New York | USA |
| SAMSUNG SAFETY SCREEN | SAMSUNG | SAMSUNG APP | LEO BURNETT DUBAI | UNITED ARAB EMIRATES |
| WHO ART YOU | ALIBABA/ALIPAY | ONLINE AND MOBILE COMMERCE | DDB SHANGHAI | CHINA |
| ISEA APP | MIGRANT OFFSHORE AID STATION (MOAS) | ISEA APP | GREY GROUP Singapore | SINGAPORE |
| THE COLOR ALPHABET | COLORADD | - | McCANN WORLDGROUP MADRID | SPAIN |
| MAGIC HOUR POP-UP SHOPS | PEAK PERFORMANCE | PEAK PERFORMANCE SS-15 COLLECTION | PERFECT FOOLS Stockholm | SWEDEN |
| SIGNEMOJI | CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING | CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING | TBWA\SHANGHAI | CHINA |
| CELEBRITY TANTRUM | SAMSUNG AUSTRALIAN= | SAMSUNG TAB S2 | LEO BURNETT SYDNEY Sydney | AUSTRALIA |
| CALL CENTER | ANHEUSER-BUSCH INBEV MEXICO | VICTORIA BEER | J. WALTER THOMPSON MEXICO Mexico City | MEXICO |
| VIGILANT WALLPAPERS | JEEP | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| C03 (Use of Social Platforms) | ||||
| THE GUY WHO CUT EVERYTHING IN HALF | DEUTSCHER ANWALTVEREIN | LEGAL ADVICE (GERMAN BAR ASSOCIATION) | SERVICEPLAN Munich | GERMANY |
| VAN GOGH BNB | ART INSTITUTE OF CHICAGO | VAN GOGH "BEDROOMS" EXHIBIT | LEO BURNETT CHICAGO | USA |
| THE SUPER BOWL DUNK | GATORADE | GATORADE | VML Kansas City | USA |
| IN-A-SNAP | LOWE'S | LOWE'S | BBDO New York | USA |
| RAINBOWS | DORITOS | DORITOS | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| YOU'RE ACCEPTED | MINUS 18 | LGBT YOUTH SUPPORT | GPY&R Melbourne | AUSTRALIA |
| HOW DO YOU SEE ME | COORDOWN | COORDOWN | SAATCHI & SAATCHI New York | USA |
| #LEBIGSWIM | HEINEKEN | KRONENBOURG 1664 | OGILVY & MATHER LONDON | UNITED KINGDOM |
| FAST FORWARD | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | USA |
| THE POPCORN STORY | BREAKTHROUGH | BREAKTHROUGH | OGILVY & MATHER MUMBAI | INDIA |
| GHOST VOTE | STATES UNITED TO PREVENT GUN VIOLENCE | PROMOTING SMART GUN LAWS | GREY NEW YORK | USA |
| SHARE HUMANITY | UNITED NATIONS OFFICE FOR COORDINATION OF HUMANITARIAN AID (UNOCHA) | NON PROFIT | OGILVYONE NEW YORK | USA |
| FREEDOM VOICES | AMNESTY INTERNATIONAL | FREEDOM OF EXPRESSION | OGILVY & MATHER New York | USA |
| POLICE VS DELIVERIES | JÓVENES CONTRA LA VIOLENCIA | AWARENESS MESSAGES | OGILVY GUATEMALA | GUATEMALA |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin | GERMANY |
| MANBOOBS | MACMA | BREAST CANCER AWARENESS | DAVID Buenos Aires | ARGENTINA |
| #SQUARESHAKES | SONIC DRIVE-IN | SONIC DRIVE-IN | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| POCKET MONEY — EQUAL FUTURE | ANZ | ANZ BANK | TBWA MELBOURNE | AUSTRALIA |
| SAMSUNG GALAXY SURFBOARD | SAMSUNG | INSTITUTIONAL | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| HEARTS ALIGNED | MARS PETCARE AUSTRALIA | PEDIGREE | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
| C04 (Co-Creation & User Generated Content ) | ||||
| SLOW DOWN GPS | IF INSURANCE | INSURANCE | FORSMAN & BODENFORS Gothenburg | SWEDEN |
| PLAY MY TWEET | FOOT LOCKER | FOOT LOCKER | BBDO New York | USA |
| MTV VMA GREEN-SCREENS | MTV | 2015 MTV VIDEO MUSIC AWARDS | MTV New York | USA |
| DESIGN YOUR TIME | SAMSUNG | SAMSUNG GEAR S2 | LEO BURNETT FRANKFURT | GERMANY |
| THE LAZIEST COMPETITION EVER | CARLTON UNITED BREWERIES | LAZY YAK PALE ALE | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
| THE SUPER BOWL DUNK | GATORADE | GATORADE | VML Kansas City | USA |
| THE LIVE TUBE | HEINEKEN | BEER | PUBLICIS ITALY Milan | ITALY |
| SEA HERO QUEST | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | SAATCHI & SAATCHI London | UNITED KINGDOM |
| FUEL THE FIRE | GIO INSURANCE AUSTRALIA | GIO INSURANCE | LEO BURNETT SYDNEY Sydney | AUSTRALIA |
| GIRL EMOJIS | PROCTER & GAMBLE | ALWAYS | LEO BURNETT CHICAGO | USA |
| WHAT FAMILY MEANS | HOUAISS DICTIONARY | DICTIONARY | NBS Rio de Janeiro | BRAZIL |
| MASHIMACHINE | 4PELAGATOS.COM | ONLINE JOURNAL | LEO BURNETT MÉXICO | MEXICO |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland / Y&R MEDIA NZ Auckland | NEW ZEALAND |
| STRAIGHT OUTTA | BEATS BY DRE. | BEATS BY DRE. | R/GA HUSTLE Los Angeles | USA |
| ISEA APP | MIGRANT OFFSHORE AID STATION (MOAS) | ISEA APP | GREY GROUP Singapore | SINGAPORE |
| SNAP KING | BURGER KING ARGENTINA | GRILL HERITAGE | DAVID Buenos Aires | ARGENTINA |
| EPICGRAM | B CLASSIC | APP | DDB BRUSSELS | BELGIUM |
| REWORD | HEADSPACE | REWORD WEB APPLICATON | LEO BURNETT MELBOURNE | AUSTRALIA |
| C05 (Response / Real-time Activity) | ||||
| THE SWEDISH NUMBER | SWEDISH TOURIST ASSOCIATION | TOURISM | INGO Stockholm | SWEDEN |
| HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | USA |
| #COMEONIN | THE SYDNEY OPERA HOUSE | THE SYDNEY OPERA HOUSE | DDB Sydney | AUSTRALIA |
| #COVERTHEATHLETE | COVERTHEATHLETE.COM | #COVERTHEATHLETE | JOHN ST. Toronto | CANADA |
| SEARCH RACISM. FIND TRUTH. | REFUGEES WELCOME | NPO | FCB ZÜRICH | SWITZERLAND |
| STARDUST FOR BOWIE | STUDIO BRUSSEL | STARDUST FOR BOWIE | DDB BRUSSELS | BELGIUM |
| GIRL EMOJIS | PROCTER & GAMBLE | ALWAYS | LEO BURNETT CHICAGO | USA |
| #WHOISTHEKING | BURGER KING FRANCE | FOOD | BUZZMAN Paris | FRANCE |
| HELP KENYA NOT KANYE | CROWDRISE | FUNDRAISING FOR KENYAN CHARITIES | ALMA DDB Miami | USA |
| WIN A BREAST RECONSTRUCTION | BENETIET | BENETIET | LDV UNITED Antwerp | BELGIUM |
| CURRY MVP ACTIVATION | UNDER ARMOUR | BASKETBALL | DROGA5 New York | USA |
| REAL TALK | SQUARESPACE | SQUARESPACE WEBSITES | ANOMALY New York | USA |
| C06 (Use of New Technology) | ||||
| THE FIELD TRIP TO MARS | LOCKHEED MARTIN | GENERATION BEYOND | McCANN NEW YORK New York | USA |
| PUMA BEATBOT | PUMA | ATHLETIC WEAR | J. WALTER THOMPSON New York | USA |
| LANDCRUISER EMERGENCY NETWORK | TOYOTA MOTOR CORPORATION AUSTRALIA | LANDCRUISER | SAATCHI & SAATCHI Sydney | AUSTRALIA |
| REAL VIEWS | RENAULT | RENAULT MÉGANE | PUBLICIS BRUSSELS | BELGIUM |
| ISEA APP | MIGRANT OFFSHORE AID STATION (MOAS) | ISEA APP | GREY GROUP Singapore | SINGAPORE |
| BRAINBAND | SAMSUNG AUSTRALIA | SAMSUNG BRAINBAND | LEO BURNETT SYDNEY Sydney | AUSTRALIA |
| D01 (Launch / Re-launch ) | ||||
| BREWTROLEUM | HEINEKEN NEW ZEALAND | DB EXPORT | COLENSO BBDO Auckland | NEW ZEALAND |
| THE DIADORA DELIVERY | DIADORA SPORT | DIADORA RUNNING SHOES AND APPAREL | SMFB Oslo | NORWAY |
| HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | USA |
| SHOPLIFTERS | HARVEY NICHOLS | LOYALTY APP | ADAM&EVEDDB London | UNITED KINGDOM |
| CARLSBERG BEER BEAUTY | CARLSBERG | CARLSBERG BEER | CP+B SCANDINAVIA Copenhagen / CP+B SCANDINAVIA Gothenburg | DENMARK |
| RAINBOWS | DORITOS | DORITOS | GOODBY SILVERSTEIN & PARTNERS San Francisco | USA |
| LANDCRUISER EMERGENCY NETWORK | TOYOTA MOTOR CORPORATION AUSTRALIA | LANDCRUISER | SAATCHI & SAATCHI Sydney | AUSTRALIA |
| SUGAR DETOX | INTERMARCHÉ | INTERMARCHÉ | MARCEL Paris | FRANCE |
| MAX 67 | McDONALD'S | FAST FOOD | COSSETTE Montreal | CANADA |
| HIGHWAY ROBBERY | VOLVO CAR USA | 2016 VOLVO XC90 T8 | GREY NEW YORK | USA |
| NOT COMING SOON | REMY MARTIN | LOUIS XIII | FRED & FARID GROUP New York | USA |
| D02 (Sponsorship & Partnership) | ||||
| UNFORGOTTEN SOLDIERS | SKY TELEVISION NEW ZEALAND | HISTORY CHANNEL | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
| SEABAY | AUSTRALIAN VOLUNTEER COAST GUARD | VOLUNTEER RESCUE SERVICE | TBWA MELBOURNE | AUSTRALIA |
| IKEA - BIG BROTHER UNBOXING | IKEA | IKEA HOME FURNISHINGS AND APPLIANCES | McCANN TEL AVIV | ISRAEL |
| THE DILEMMA | HEINEKEN | HEINEKEN | PUBLICIS ITALY Milan | ITALY |
| #DADDO | PANTENE | PANTENE HAIR CARE | GREY NEW YORK | USA |
| THE NEXT REMBRANDT | ING | ING | J. WALTER THOMPSON AMSTERDAM | THE NETHERLANDS |
| SUPER BOWL BABIES CHOIR | NATIONAL FOOTBALL LEAGUE | SUPER BOWL 50 | GREY NEW YORK | USA |
| THIS BIKE HAS MS | MS AUSTRALIA | MS | GREY MELBOURNE | AUSTRALIA |
| BREAST MILK | BREAST CANCER CURE | BREAST MILK | Y&R NZ Auckland | NEW ZEALAND |
| AVENGERS | GILLETTE | PROSHIELD | GREY NEW YORK | USA |
| E01 (Integrated Campaign led by Promo & Activation) | ||||
| BREWTROLEUM | HEINEKEN NEW ZEALAND | DB EXPORT | COLENSO BBDO Auckland | NEW ZEALAND |
| #OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco | USA |
| HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | USA |
| #DADDO | PANTENE | PANTENE HAIR CARE | GREY NEW YORK | USA |
| WHOPPER SIGN | BURGER KING | FAST FOOD RESTAURANT | DAVID Miami | USA |
| THE LUCK OF BEING CHILEAN | POLLA CHILENA DE BENEFICIENCIA | POLLA CHILENA DE BENEFICIENCIA | PROLAM Y&R Santiago | CHILE |
| BAJAJ V | BAJAJ | BAJAJ AUTOMOBILES | LEO BURNETT INDIA Mumbai | INDIA |
| NOT COMING SOON | REMY MARTIN | LOUIS XIII | FRED & FARID GROUP New York | USA |
| DIY MAYHEM | ALLSTATE INSURANCE COMPANY | HOME INSURANCE | LEO BURNETT CHICAGO | USA |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland / Y&R MEDIA NZ Auckland | NEW ZEALAND |
| SAMSUNG "ANTIDIARY" | SAMSUNG ELECTRONICS AMERICA | GALAXY S6 | 72ANDSUNNY New York / PUNCHDRUNK London | USA |
| E02 (Low Budget Campaign) | ||||
| HUNTSMAN CONDOMS - PETA PRANKS HUNTERS | PETA | PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS (PETA) | MULLENLOWE SINGAPORE | SINGAPORE |
| ONEMI RADIO | CHILE'S MINISTRY OF INTERNAL AFFAIRS | GOVERNMENT | SHACKLETON Madrid | SPAIN |
| BREAST MILK | BREAST CANCER CURE | BREAST MILK | Y&R NZ Auckland | NEW ZEALAND |
| BITTERSWEET PIES | PAUL | RESTAURANTS | McCANN WORLDGROUP ROMANIA Bucharest / MRM//McCANN Bucharest | ROMANIA |
| HELP KENYA NOT KANYE | CROWDRISE | FUNDRAISING FOR KENYAN CHARITIES | ALMA DDB Miami | USA |
| MA PLACE EST DANS LA SALLE | PRODISS | ENTERTAINMENT | FRED & FARID PARIS | FRANCE |
| CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. | PINK RIBBON GERMANY | BREAST CANCER AWARENESS | DDB GROUP GERMANY Berlin | GERMANY |
| SNAP KING | BURGER KING ARGENTINA | GRILL HERITAGE | DAVID Buenos Aires | ARGENTINA |
| THE BULLETPEN | MINISTRY OF NATIONAL EDUCATION COLOMBIA | MINISTRY OF NATIONAL EDUCATION | McCANN COLOMBIA Bogotá | COLOMBIA |
| TO RUSSIA WITH LOVE | MELBOURNE QUEER FILM FESTIVAL | MELBOURNE QUEER FILM FESTIVAL | MELBOURNE QUEER FILM FESTIVAL / J. WALTER THOMPSON Melbourne | AUSTRALIA |
| #JESSESPRICEDOUT | JESSE'S DELI | DELI | DCX GROWTH ACCELERATOR New York | USA |
| VIRGIN AMERICA BLAH AIRLINES | VIRGIN AMERICA | TRAVEL & TRANSPORT | ELEVEN San Francisco | USA |
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