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Cannes Lions Content Feature

All the 2015 Cannes Lions Branded Content & Entertainment winners

The full list of winners for the Cannes Lions Branded Content & Entertainment category has been announced, with one South African agency bringing home a win... (video)

No Grand Prix Lions were awarded in this category, but 63 Lions were given out. 'One Rand Man', entered by King James Group Cape Town and produced by Arcade Cape Town, won a Bronze Lion for client Sanlam.

Click here to view Gold Lion-winning TinnyVision on the dangers of drug driving, entered by Clemenger BBDo Wellington and produced by Curious Film Auckland for the NZ Transport Agency.

Jury President, David Lubars, Chief Creative Officer, BBDO Worldwide, said that this year the jury had been unable to find "a unique element that we will still be talking about in 10 years' time," which he attribtued to the developing nature of the discipline. "The lack of Grand Prix demonstrates that this is a maturing industry where advertisers and agencies are still learning how to make credible branded content."

TinnyVision
TinnyVision

Branded Content & Entertainment Lions Winners

TitleAdvertiserProductEntrant / Contributing CompanyProduction CompanyPrize
TINNYVISIONNZ TRANSPORT AGENCYDRUG DRIVINGCLEMENGER BBDO WELLINGTON WellingtonCURIOUS FILM AucklandGold Lion
THE GUN SHOPSTATES UNITED TO PREVENT GUN VIOLENCEANTI-GUN VIOLENCEGREY NEW YORK RIVAL SCHOOL PICTURES New York / THE MILL New YorkGold Lion
THE MARATHON WALKERWATER FOR AFRICACHARITYOGILVY PARIS GANG FILMS ParisGold Lion
805 MILLION NAMESUNITED NATIONS WORLD FOOD PROGRAMMEFIGHTING HUNGER WORLDWIDEFORSMAN & BODENFORS GothenburgNEW LAND Stockholm / ICONOCLAST ParisGold Lion
COKE THIRSTCOCA-COLACOCA-COLAJ. WALTER THOMPSON BRAZIL São PauloGold Lion
THE ICE BUCKET CHALLENGETHE ALS ASSOCIATIONTHE ALS ASSOCIATIONTHE ALS ASSOCIATION WashingtonGold Lion
HOUSE OF MAMBANIKENIKE BASKETBALL CHINAAKQA London / AKQA ShanghaiGold Lion
NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALKZDK GESELLSCHAFT DEMOKRATISCHE KULTUREXIT-DEUTSCHLANDGGH LOWE Hamburg / GRABARZ & PARTNER Hamburg27 KILOMETER ENTERTAINMENT Hamburg / HARVEST DIGITAL AGRICULTURE HamburgGold Lion
HOLOGRAMS FOR FREEDOMNO SOMOS DELITO (WE ARE NOT CRIME)NGODDB SPAIN MadridGARLIC TV Madrid / LA LIVINGSTON Madrid / 20 HUNGAROS BarcelonaGold Lion
MADDEN SEASONEA SPORTSMADDEN NFL 15HEAT San FranciscoHUNGRY MAN Los AngelesGold Lion
3-SECOND COOKING "SHRIMP FRYING CANNON" & "SUPER FRIED DUMPLING"NTT DOCOMOADVANCED LTE NETWORKTOKYU AGENCY Tokyo / NTT ADVERTISING TokyoAOI PRO. TokyoGold Lion
THE HIV+ ISSUEVANGARDIST MAGAZINEMAGAZINESAATCHI & SAATCHI SWITZERLAND GenevaPULSE FILMS LondonGold Lion
THE ICE BUCKET CHALLENGETHE ALS ASSOCIATIONTHE ALS ASSOCIATIONTHE ALS ASSOCIATION WashingtonGold Lion
MAKEUP GENIUSL'ORÉAL PARISMAKEUP PRODUCTS / VIRTUAL MIRRORMcCANN PARIS Gold Lion
MONTY'S CHRISTMASJOHN LEWIS PARTNERSHIPCHRISTMASADAM&EVEDDB LondonBLINK PRODUCTIONS LondonGold Lion
RABBIT RACEMEDIA MARKTMEDIA MARKTOGILVY GERMANY FrankfurtENDEMOL BEYOND Cologne / MMC STUDIOS KOELN Gold Lion
THE ELECTRIC SAGAEDFENERGYHAVAS WORLDWIDE PARIS QUAD PRODUCTIONS Clichy / 4 MECS EN BASKETS PARISSilver Lion
STRUCK BY A RAINBOWWRIGLEY CANADASKITTLESBBDO TorontoTHE CORNER STORE TorontoSilver Lion
NINJA HIGH SCHOOL GIRLSUNTORY BEVERAGE & FOODC.C.LEMONHAKUHODO Tokyo / HAKUHODO KETTLE TokyoSilver Lion
BARELY LEGAL PAWNAUDI OF AMERICABRANDPMK*BNC New YorkPAULILU Los angelesSilver Lion
THE RETURN OF LASSONBC SPORTSBARCLAYS PREMIER LEAGUETHE BROOKLYN BROTHERS New York MOXIE PICTURES New YorkSilver Lion
MADDEN SEASONEA SPORTSMADDEN 15HUNGRY MAN New YorkHUNGRY MAN New YorkSilver Lion
MORTAL TIMELINEINTOUCH INSURANCEMOVEMENT FOR RESPONSIBLE DRIVINGBBDO RUSSIA GROUP MoscowFIBR FILM PRODUCTION MoscowSilver Lion
PROUD WHOPPERBURGER KINGWHOPPERDAVID MiamiSMUGGLER New York Silver Lion
SUPERPOWER FOR HIRE: RISE OF THE PRIVATE MILITARYACTIVISIONCALL OF DUTY: BLACKSMITHVICE MEDIA / 72ANDSUNNY Playa VistaSilver Lion
THE GAME BEFORE THE GAMEBEATS BY DR. DREBEATS SOLO2R/GA LONDON THE SWORD FIGHT Los Angeles / ROCK PAPER SCISSORS Santa Monica / BREWSTER PARSONS Los AngelesSilver Lion
RADIO PRIDE PARADEBILLBOARD BRASILBILLBOARD MAGAZNEOGILVY BRASIL São PauloSilver Lion
HORSE WITH HARDENFOOT LOCKERFOOT LOCKERBBDO NEW YORK THE KITCHEN @ BBDO New YorkSilver Lion
SAMSUNG SLIDELINERSAMSUNG AUSTRALIASAMSUNG CURVED TV RANGETRAFFIK SydneyANTONYM SydneySilver Lion
THE LAST SHOTJORDAN BRANDFOOTWEARAKQA San FranciscoLOS YORK Santa MonicaSilver Lion
BLIND TRIPMINISTRY OF TRANSPORTATION AND TOURISMPROMOTIONAL TOURISM CAMPAIGNMARURI GREY GuayaquilMARURI PRODUCTIONS GuayaguilSilver Lion
PRETZEL BACON CHEESEBURGER - YES, YES, YESWENDY'SQUICK SERVICE RESTAURANTVML Kansas City / KETCHUM New YorkLIQUID 9 Kansas CitySilver Lion
THE BERLIN WALL OF SOUNDSOUNDCLOUDSOUNDCLOUDGREY GERMANY Düsseldorf / GREY GERMANY BerlinSilver Lion
SKIP AD FESTIVALSONY ENTERTAINMENT TELEVISIONTHE VOICE TV SHOWPUBLICIS BRASIL São PauloSilver Lion
THE EVEREADY BOOK OF PLAYENERGIZER MALAYSIABATTERY AND TORCHLIGHTSTBWA GROUP KUALA LUMPUR RESERVOIR WORLD SDN BHD Kuala Lumpur / CANANG STUDIO Petaling JayaSilver Lion
FIRST PERSON LOVERBJÖRN BORGSPORTSWEARGARBERGS StockholmSilver Lion
GISELE BÜNDCHEN - I WILL WHAT I WANTUNDER ARMOURWOMEN'S APPARELDROGA5 New YorkSMUGGLER New York Silver Lion
TAP THRULOWE'SLOWE'SBBDO NEW YORK JAKE MILLS PRODUCTIONS New YorkSilver Lion
#LIKEAGIRLPROCTER & GAMBLEALWAYSLEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER LondonCHELSEA PICTURES Los AngelesSilver Lion
WI FI DOGSDEUTSCHE TELEKOMTRAVEL & SURFDDB GROUP GERMANY BerlinCOMMUNITY FILM Münich / PIRATES 'N PARADISE Düsseldorf / SMUGGLER LondonBronze Lion
ABORTION TUTORIALSMILES CORPORATIONCAMPAIGN IN SUPPORT OF THERAPEUTIC ABORTION LAWGREY CHILE SantiagoFUNKY FILMS SantiagoBronze Lion
RABBIT RACEMEDIA MARKTMEDIA MARKTOGILVY GERMANY FrankfurtENDEMOL BEYOND Cologne / MMC STUDIOS KOELN Bronze Lion
ONE RAND MANSANLAMFINANCIAL SERVICESKING JAMES GROUP Cape TownARCADE Cape TownBronze Lion
SWEAT IT TO GET ITGATORADEGATORADETBWA\CHIAT\DAY Los AngelesCAVIAR Los AngelesBronze Lion
UNBELIEVABLE CAMPAIGNPEPSICOPEPSI MAXAMV BBDO LondonLITTLE DOT STUDIOS LondonBronze Lion
LIVING WITH LAGUMEÅ ENERGI / UME.NETFIBER BROADBAND PROVIDERANR BBDO StockholmSTOPP/FAMILY Stockholm / HARD HAT StockholmBronze Lion
THE SNICKERS WRITE-OFFMARS CHOCOLATE NORTH AMERICASNICKERSBBDO NEW YORK Bronze Lion
RADIANT RETURNPZ CUSSONSRADIANTDDB GROUP MELBOURNE EXIT FILMS MelbourneBronze Lion
KIDS READ MEAN TWEETSCANADIAN SAFE SCHOOL NETWORKSERVICEJOHN ST. TorontoOPC Toronto / SAINTS EDITORIAL Toronto / THE VANITY Toronto, ONBronze Lion
REVIVEAPHONEREVIVEAPHONEREVIVEAPHONElg2 Montréal1ONE MontréalBronze Lion
WATCH PORN, SAVE YOUR LIVEPORNHUB NETWORKPORNHUBMcCANN LIMA PATRIA LimaBronze Lion
SOCCER FATIGUE SENSORVOLKSWAGEN DO BRASILFATIGUE SENSORALMAPBBDO São PauloBronze Lion
WHAT LIVES INSIDEINTEL + DELLDELL VENUE TABLET WITH INTEL INSIDEPEREIRA & O'DELL San FranciscoRSA FILMS Los Angeles / MPC Santa Monica / LAUNDRY! Los AngelesBronze Lion
THE CONCERT NO ONE WAS WAITING FORBBVABBVAFAHRENHEIT DDB Lima PATRIA LimaBronze Lion
BUD LIGHT WHATEVER, USA LAUNCH 2014AB-INBEVBUD LIGHTENERGY BBDO Chicago / MOSAIC Chicago, ILCAVIAR DIGITAL Los AngelesBronze Lion
XPERIA UNDERWATER STORESONY MOBILE COMMUNICATIONSMOBILEFP7/DXB DubaiBronze Lion
ZOOLANDER RETURNS TO THE RUNWAYPARAMOUNT PICTURESZOOLANDER 2WME|IMG New York / CATALYST PUBLIC RELATIONS New YorkRED HOUR Los AngelesBronze Lion
SEASTARSWWF THE NETHERLANDSTHE OCEANSOGILVY & MATHER AMSTERDAM NOT TO SCALE AMSTERDAM / MEDIAMONKS AmsterdamBronze Lion
TRUTH - LEFT SWIPE DATAMERICAN LEGACY FOUNDATIONTRUTH72ANDSUNNY Playa VistaDNA FILMS Los AngelesBronze Lion
DON'T DIE FOR MENGO VIDA MUJERORGANIZATIONCIRCUS GREY LimaREBECA LimaBronze Lion
PROJECT ARCHITEUTHISU.S. NAVYRECRUITMENTLOWE CAMPBELL EWALD DetroitBronze Lion
UNSKIPPABLEGEICOINSURANCETHE MARTIN AGENCY RichmondPARK PICTURES New YorkBronze Lion
YOUTUBE ARRELSARRELS FUNDACIÓNGOTHE CYRANOS//McCANN BarcelonaOXIGENO BarcelonaBronze Lion

Click here to view the full shortlist for this category.

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