All the 2015 Cannes Lions Branded Content & Entertainment winners

27 Jun 2015

The full list of winners for the Cannes Lions Branded Content & Entertainment category has been announced, with one South African agency bringing home a win... (video)

No Grand Prix Lions were awarded in this category, but 63 Lions were given out. 'One Rand Man', entered by King James Group Cape Town and produced by Arcade Cape Town, won a Bronze Lion for client Sanlam.

Click here to view Gold Lion-winning TinnyVision on the dangers of drug driving, entered by Clemenger BBDo Wellington and produced by Curious Film Auckland for the NZ Transport Agency.

Jury President, David Lubars, Chief Creative Officer, BBDO Worldwide, said that this year the jury had been unable to find "a unique element that we will still be talking about in 10 years' time," which he attribtued to the developing nature of the discipline. "The lack of Grand Prix demonstrates that this is a maturing industry where advertisers and agencies are still learning how to make credible branded content."

TinnyVision

Branded Content & Entertainment Lions Winners

Title	Advertiser	Product	Entrant / Contributing Company	Production Company	Prize
TINNYVISION	NZ TRANSPORT AGENCY	DRUG DRIVING	CLEMENGER BBDO WELLINGTON Wellington	CURIOUS FILM Auckland	Gold Lion
THE GUN SHOP	STATES UNITED TO PREVENT GUN VIOLENCE	ANTI-GUN VIOLENCE	GREY NEW YORK	RIVAL SCHOOL PICTURES New York / THE MILL New York	Gold Lion
THE MARATHON WALKER	WATER FOR AFRICA	CHARITY	OGILVY PARIS	GANG FILMS Paris	Gold Lion
805 MILLION NAMES	UNITED NATIONS WORLD FOOD PROGRAMME	FIGHTING HUNGER WORLDWIDE	FORSMAN & BODENFORS Gothenburg	NEW LAND Stockholm / ICONOCLAST Paris	Gold Lion
COKE THIRST	COCA-COLA	COCA-COLA	J. WALTER THOMPSON BRAZIL São Paulo		Gold Lion
THE ICE BUCKET CHALLENGE	THE ALS ASSOCIATION	THE ALS ASSOCIATION	THE ALS ASSOCIATION Washington		Gold Lion
HOUSE OF MAMBA	NIKE	NIKE BASKETBALL CHINA	AKQA London / AKQA Shanghai		Gold Lion
NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALK	ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR	EXIT-DEUTSCHLAND	GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg	27 KILOMETER ENTERTAINMENT Hamburg / HARVEST DIGITAL AGRICULTURE Hamburg	Gold Lion
HOLOGRAMS FOR FREEDOM	NO SOMOS DELITO (WE ARE NOT CRIME)	NGO	DDB SPAIN Madrid	GARLIC TV Madrid / LA LIVINGSTON Madrid / 20 HUNGAROS Barcelona	Gold Lion
MADDEN SEASON	EA SPORTS	MADDEN NFL 15	HEAT San Francisco	HUNGRY MAN Los Angeles	Gold Lion
3-SECOND COOKING "SHRIMP FRYING CANNON" & "SUPER FRIED DUMPLING"	NTT DOCOMO	ADVANCED LTE NETWORK	TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo	AOI PRO. Tokyo	Gold Lion
THE HIV+ ISSUE	VANGARDIST MAGAZINE	MAGAZINE	SAATCHI & SAATCHI SWITZERLAND Geneva	PULSE FILMS London	Gold Lion
THE ICE BUCKET CHALLENGE	THE ALS ASSOCIATION	THE ALS ASSOCIATION	THE ALS ASSOCIATION Washington		Gold Lion
MAKEUP GENIUS	L'ORÉAL PARIS	MAKEUP PRODUCTS / VIRTUAL MIRROR	McCANN PARIS		Gold Lion
MONTY'S CHRISTMAS	JOHN LEWIS PARTNERSHIP	CHRISTMAS	ADAM&EVEDDB London	BLINK PRODUCTIONS London	Gold Lion
RABBIT RACE	MEDIA MARKT	MEDIA MARKT	OGILVY GERMANY Frankfurt	ENDEMOL BEYOND Cologne / MMC STUDIOS KOELN	Gold Lion
THE ELECTRIC SAGA	EDF	ENERGY	HAVAS WORLDWIDE PARIS	QUAD PRODUCTIONS Clichy / 4 MECS EN BASKETS PARIS	Silver Lion
STRUCK BY A RAINBOW	WRIGLEY CANADA	SKITTLES	BBDO Toronto	THE CORNER STORE Toronto	Silver Lion
NINJA HIGH SCHOOL GIRL	SUNTORY BEVERAGE & FOOD	C.C.LEMON	HAKUHODO Tokyo / HAKUHODO KETTLE Tokyo		Silver Lion
BARELY LEGAL PAWN	AUDI OF AMERICA	BRAND	PMK*BNC New York	PAULILU Los angeles	Silver Lion
THE RETURN OF LASSO	NBC SPORTS	BARCLAYS PREMIER LEAGUE	THE BROOKLYN BROTHERS New York	MOXIE PICTURES New York	Silver Lion
MADDEN SEASON	EA SPORTS	MADDEN 15	HUNGRY MAN New York	HUNGRY MAN New York	Silver Lion
MORTAL TIMELINE	INTOUCH INSURANCE	MOVEMENT FOR RESPONSIBLE DRIVING	BBDO RUSSIA GROUP Moscow	FIBR FILM PRODUCTION Moscow	Silver Lion
PROUD WHOPPER	BURGER KING	WHOPPER	DAVID Miami	SMUGGLER New York	Silver Lion
SUPERPOWER FOR HIRE: RISE OF THE PRIVATE MILITARY	ACTIVISION	CALL OF DUTY: BLACKSMITH	VICE MEDIA / 72ANDSUNNY Playa Vista		Silver Lion
THE GAME BEFORE THE GAME	BEATS BY DR. DRE	BEATS SOLO2	R/GA LONDON	THE SWORD FIGHT Los Angeles / ROCK PAPER SCISSORS Santa Monica / BREWSTER PARSONS Los Angeles	Silver Lion
RADIO PRIDE PARADE	BILLBOARD BRASIL	BILLBOARD MAGAZNE	OGILVY BRASIL São Paulo		Silver Lion
HORSE WITH HARDEN	FOOT LOCKER	FOOT LOCKER	BBDO NEW YORK	THE KITCHEN @ BBDO New York	Silver Lion
SAMSUNG SLIDELINER	SAMSUNG AUSTRALIA	SAMSUNG CURVED TV RANGE	TRAFFIK Sydney	ANTONYM Sydney	Silver Lion
THE LAST SHOT	JORDAN BRAND	FOOTWEAR	AKQA San Francisco	LOS YORK Santa Monica	Silver Lion
BLIND TRIP	MINISTRY OF TRANSPORTATION AND TOURISM	PROMOTIONAL TOURISM CAMPAIGN	MARURI GREY Guayaquil	MARURI PRODUCTIONS Guayaguil	Silver Lion
PRETZEL BACON CHEESEBURGER - YES, YES, YES	WENDY'S	QUICK SERVICE RESTAURANT	VML Kansas City / KETCHUM New York	LIQUID 9 Kansas City	Silver Lion
THE BERLIN WALL OF SOUND	SOUNDCLOUD	SOUNDCLOUD	GREY GERMANY Düsseldorf / GREY GERMANY Berlin		Silver Lion
SKIP AD FESTIVAL	SONY ENTERTAINMENT TELEVISION	THE VOICE TV SHOW	PUBLICIS BRASIL São Paulo		Silver Lion
THE EVEREADY BOOK OF PLAY	ENERGIZER MALAYSIA	BATTERY AND TORCHLIGHTS	TBWA GROUP KUALA LUMPUR	RESERVOIR WORLD SDN BHD Kuala Lumpur / CANANG STUDIO Petaling Jaya	Silver Lion
FIRST PERSON LOVER	BJÖRN BORG	SPORTSWEAR	GARBERGS Stockholm		Silver Lion
GISELE BÜNDCHEN - I WILL WHAT I WANT	UNDER ARMOUR	WOMEN'S APPAREL	DROGA5 New York	SMUGGLER New York	Silver Lion
TAP THRU	LOWE'S	LOWE'S	BBDO NEW YORK	JAKE MILLS PRODUCTIONS New York	Silver Lion
#LIKEAGIRL	PROCTER & GAMBLE	ALWAYS	LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London	CHELSEA PICTURES Los Angeles	Silver Lion
WI FI DOGS	DEUTSCHE TELEKOM	TRAVEL & SURF	DDB GROUP GERMANY Berlin	COMMUNITY FILM Münich / PIRATES 'N PARADISE Düsseldorf / SMUGGLER London	Bronze Lion
ABORTION TUTORIALS	MILES CORPORATION	CAMPAIGN IN SUPPORT OF THERAPEUTIC ABORTION LAW	GREY CHILE Santiago	FUNKY FILMS Santiago	Bronze Lion
RABBIT RACE	MEDIA MARKT	MEDIA MARKT	OGILVY GERMANY Frankfurt	ENDEMOL BEYOND Cologne / MMC STUDIOS KOELN	Bronze Lion
ONE RAND MAN	SANLAM	FINANCIAL SERVICES	KING JAMES GROUP Cape Town	ARCADE Cape Town	Bronze Lion
SWEAT IT TO GET IT	GATORADE	GATORADE	TBWA\CHIAT\DAY Los Angeles	CAVIAR Los Angeles	Bronze Lion
UNBELIEVABLE CAMPAIGN	PEPSICO	PEPSI MAX	AMV BBDO London	LITTLE DOT STUDIOS London	Bronze Lion
LIVING WITH LAG	UMEÅ ENERGI / UME.NET	FIBER BROADBAND PROVIDER	ANR BBDO Stockholm	STOPP/FAMILY Stockholm / HARD HAT Stockholm	Bronze Lion
THE SNICKERS WRITE-OFF	MARS CHOCOLATE NORTH AMERICA	SNICKERS	BBDO NEW YORK		Bronze Lion
RADIANT RETURN	PZ CUSSONS	RADIANT	DDB GROUP MELBOURNE	EXIT FILMS Melbourne	Bronze Lion
KIDS READ MEAN TWEETS	CANADIAN SAFE SCHOOL NETWORK	SERVICE	JOHN ST. Toronto	OPC Toronto / SAINTS EDITORIAL Toronto / THE VANITY Toronto, ON	Bronze Lion
REVIVEAPHONE	REVIVEAPHONE	REVIVEAPHONE	lg2 Montréal	1ONE Montréal	Bronze Lion
WATCH PORN, SAVE YOUR LIVE	PORNHUB NETWORK	PORNHUB	McCANN LIMA	PATRIA Lima	Bronze Lion
SOCCER FATIGUE SENSOR	VOLKSWAGEN DO BRASIL	FATIGUE SENSOR	ALMAPBBDO São Paulo		Bronze Lion
WHAT LIVES INSIDE	INTEL + DELL	DELL VENUE TABLET WITH INTEL INSIDE	PEREIRA & O'DELL San Francisco	RSA FILMS Los Angeles / MPC Santa Monica / LAUNDRY! Los Angeles	Bronze Lion
THE CONCERT NO ONE WAS WAITING FOR	BBVA	BBVA	FAHRENHEIT DDB Lima	PATRIA Lima	Bronze Lion
BUD LIGHT WHATEVER, USA LAUNCH 2014	AB-INBEV	BUD LIGHT	ENERGY BBDO Chicago / MOSAIC Chicago, IL	CAVIAR DIGITAL Los Angeles	Bronze Lion
XPERIA UNDERWATER STORE	SONY MOBILE COMMUNICATIONS	MOBILE	FP7/DXB Dubai		Bronze Lion
ZOOLANDER RETURNS TO THE RUNWAY	PARAMOUNT PICTURES	ZOOLANDER 2	WME\|IMG New York / CATALYST PUBLIC RELATIONS New York	RED HOUR Los Angeles	Bronze Lion
SEASTARS	WWF THE NETHERLANDS	THE OCEANS	OGILVY & MATHER AMSTERDAM	NOT TO SCALE AMSTERDAM / MEDIAMONKS Amsterdam	Bronze Lion
TRUTH - LEFT SWIPE DAT	AMERICAN LEGACY FOUNDATION	TRUTH	72ANDSUNNY Playa Vista	DNA FILMS Los Angeles	Bronze Lion
DON'T DIE FOR ME	NGO VIDA MUJER	ORGANIZATION	CIRCUS GREY Lima	REBECA Lima	Bronze Lion
PROJECT ARCHITEUTHIS	U.S. NAVY	RECRUITMENT	LOWE CAMPBELL EWALD Detroit		Bronze Lion
UNSKIPPABLE	GEICO	INSURANCE	THE MARTIN AGENCY Richmond	PARK PICTURES New York	Bronze Lion
YOUTUBE ARRELS	ARRELS FUNDACIÓ	NGO	THE CYRANOS//McCANN Barcelona	OXIGENO Barcelona	Bronze Lion