All the 2015 Cannes Lions Branded Content & Entertainment winners
No Grand Prix Lions were awarded in this category, but 63 Lions were given out. 'One Rand Man', entered by King James Group Cape Town and produced by Arcade Cape Town, won a Bronze Lion for client Sanlam.
Click here to view Gold Lion-winning TinnyVision on the dangers of drug driving, entered by Clemenger BBDo Wellington and produced by Curious Film Auckland for the NZ Transport Agency.
Jury President, David Lubars, Chief Creative Officer, BBDO Worldwide, said that this year the jury had been unable to find "a unique element that we will still be talking about in 10 years' time," which he attribtued to the developing nature of the discipline. "The lack of Grand Prix demonstrates that this is a maturing industry where advertisers and agencies are still learning how to make credible branded content."
Branded Content & Entertainment Lions Winners
Title | Advertiser | Product | Entrant / Contributing Company | Production Company | Prize |
---|---|---|---|---|---|
TINNYVISION | NZ TRANSPORT AGENCY | DRUG DRIVING | CLEMENGER BBDO WELLINGTON Wellington | CURIOUS FILM Auckland | Gold Lion |
THE GUN SHOP | STATES UNITED TO PREVENT GUN VIOLENCE | ANTI-GUN VIOLENCE | GREY NEW YORK | RIVAL SCHOOL PICTURES New York / THE MILL New York | Gold Lion |
THE MARATHON WALKER | WATER FOR AFRICA | CHARITY | OGILVY PARIS | GANG FILMS Paris | Gold Lion |
805 MILLION NAMES | UNITED NATIONS WORLD FOOD PROGRAMME | FIGHTING HUNGER WORLDWIDE | FORSMAN & BODENFORS Gothenburg | NEW LAND Stockholm / ICONOCLAST Paris | Gold Lion |
COKE THIRST | COCA-COLA | COCA-COLA | J. WALTER THOMPSON BRAZIL São Paulo | Gold Lion | |
THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | Gold Lion | |
HOUSE OF MAMBA | NIKE | NIKE BASKETBALL CHINA | AKQA London / AKQA Shanghai | Gold Lion | |
NAZIS AGAINST NAZIS - GERMANY'S MOST INVOLUNTARY CHARITY WALK | ZDK GESELLSCHAFT DEMOKRATISCHE KULTUR | EXIT-DEUTSCHLAND | GGH LOWE Hamburg / GRABARZ & PARTNER Hamburg | 27 KILOMETER ENTERTAINMENT Hamburg / HARVEST DIGITAL AGRICULTURE Hamburg | Gold Lion |
HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | NGO | DDB SPAIN Madrid | GARLIC TV Madrid / LA LIVINGSTON Madrid / 20 HUNGAROS Barcelona | Gold Lion |
MADDEN SEASON | EA SPORTS | MADDEN NFL 15 | HEAT San Francisco | HUNGRY MAN Los Angeles | Gold Lion |
3-SECOND COOKING "SHRIMP FRYING CANNON" & "SUPER FRIED DUMPLING" | NTT DOCOMO | ADVANCED LTE NETWORK | TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo | AOI PRO. Tokyo | Gold Lion |
THE HIV+ ISSUE | VANGARDIST MAGAZINE | MAGAZINE | SAATCHI & SAATCHI SWITZERLAND Geneva | PULSE FILMS London | Gold Lion |
THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington | Gold Lion | |
MAKEUP GENIUS | L'ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS | Gold Lion | |
MONTY'S CHRISTMAS | JOHN LEWIS PARTNERSHIP | CHRISTMAS | ADAM&EVEDDB London | BLINK PRODUCTIONS London | Gold Lion |
RABBIT RACE | MEDIA MARKT | MEDIA MARKT | OGILVY GERMANY Frankfurt | ENDEMOL BEYOND Cologne / MMC STUDIOS KOELN | Gold Lion |
THE ELECTRIC SAGA | EDF | ENERGY | HAVAS WORLDWIDE PARIS | QUAD PRODUCTIONS Clichy / 4 MECS EN BASKETS PARIS | Silver Lion |
STRUCK BY A RAINBOW | WRIGLEY CANADA | SKITTLES | BBDO Toronto | THE CORNER STORE Toronto | Silver Lion |
NINJA HIGH SCHOOL GIRL | SUNTORY BEVERAGE & FOOD | C.C.LEMON | HAKUHODO Tokyo / HAKUHODO KETTLE Tokyo | Silver Lion | |
BARELY LEGAL PAWN | AUDI OF AMERICA | BRAND | PMK*BNC New York | PAULILU Los angeles | Silver Lion |
THE RETURN OF LASSO | NBC SPORTS | BARCLAYS PREMIER LEAGUE | THE BROOKLYN BROTHERS New York | MOXIE PICTURES New York | Silver Lion |
MADDEN SEASON | EA SPORTS | MADDEN 15 | HUNGRY MAN New York | HUNGRY MAN New York | Silver Lion |
MORTAL TIMELINE | INTOUCH INSURANCE | MOVEMENT FOR RESPONSIBLE DRIVING | BBDO RUSSIA GROUP Moscow | FIBR FILM PRODUCTION Moscow | Silver Lion |
PROUD WHOPPER | BURGER KING | WHOPPER | DAVID Miami | SMUGGLER New York | Silver Lion |
SUPERPOWER FOR HIRE: RISE OF THE PRIVATE MILITARY | ACTIVISION | CALL OF DUTY: BLACKSMITH | VICE MEDIA / 72ANDSUNNY Playa Vista | Silver Lion | |
THE GAME BEFORE THE GAME | BEATS BY DR. DRE | BEATS SOLO2 | R/GA LONDON | THE SWORD FIGHT Los Angeles / ROCK PAPER SCISSORS Santa Monica / BREWSTER PARSONS Los Angeles | Silver Lion |
RADIO PRIDE PARADE | BILLBOARD BRASIL | BILLBOARD MAGAZNE | OGILVY BRASIL São Paulo | Silver Lion | |
HORSE WITH HARDEN | FOOT LOCKER | FOOT LOCKER | BBDO NEW YORK | THE KITCHEN @ BBDO New York | Silver Lion |
SAMSUNG SLIDELINER | SAMSUNG AUSTRALIA | SAMSUNG CURVED TV RANGE | TRAFFIK Sydney | ANTONYM Sydney | Silver Lion |
THE LAST SHOT | JORDAN BRAND | FOOTWEAR | AKQA San Francisco | LOS YORK Santa Monica | Silver Lion |
BLIND TRIP | MINISTRY OF TRANSPORTATION AND TOURISM | PROMOTIONAL TOURISM CAMPAIGN | MARURI GREY Guayaquil | MARURI PRODUCTIONS Guayaguil | Silver Lion |
PRETZEL BACON CHEESEBURGER - YES, YES, YES | WENDY'S | QUICK SERVICE RESTAURANT | VML Kansas City / KETCHUM New York | LIQUID 9 Kansas City | Silver Lion |
THE BERLIN WALL OF SOUND | SOUNDCLOUD | SOUNDCLOUD | GREY GERMANY Düsseldorf / GREY GERMANY Berlin | Silver Lion | |
SKIP AD FESTIVAL | SONY ENTERTAINMENT TELEVISION | THE VOICE TV SHOW | PUBLICIS BRASIL São Paulo | Silver Lion | |
THE EVEREADY BOOK OF PLAY | ENERGIZER MALAYSIA | BATTERY AND TORCHLIGHTS | TBWA GROUP KUALA LUMPUR | RESERVOIR WORLD SDN BHD Kuala Lumpur / CANANG STUDIO Petaling Jaya | Silver Lion |
FIRST PERSON LOVER | BJÖRN BORG | SPORTSWEAR | GARBERGS Stockholm | Silver Lion | |
GISELE BÜNDCHEN - I WILL WHAT I WANT | UNDER ARMOUR | WOMEN'S APPAREL | DROGA5 New York | SMUGGLER New York | Silver Lion |
TAP THRU | LOWE'S | LOWE'S | BBDO NEW YORK | JAKE MILLS PRODUCTIONS New York | Silver Lion |
#LIKEAGIRL | PROCTER & GAMBLE | ALWAYS | LEO BURNETT TORONTO / LEO BURNETT CHICAGO / LEO BURNETT LONDON / HOLLER London | CHELSEA PICTURES Los Angeles | Silver Lion |
WI FI DOGS | DEUTSCHE TELEKOM | TRAVEL & SURF | DDB GROUP GERMANY Berlin | COMMUNITY FILM Münich / PIRATES 'N PARADISE Düsseldorf / SMUGGLER London | Bronze Lion |
ABORTION TUTORIALS | MILES CORPORATION | CAMPAIGN IN SUPPORT OF THERAPEUTIC ABORTION LAW | GREY CHILE Santiago | FUNKY FILMS Santiago | Bronze Lion |
RABBIT RACE | MEDIA MARKT | MEDIA MARKT | OGILVY GERMANY Frankfurt | ENDEMOL BEYOND Cologne / MMC STUDIOS KOELN | Bronze Lion |
ONE RAND MAN | SANLAM | FINANCIAL SERVICES | KING JAMES GROUP Cape Town | ARCADE Cape Town | Bronze Lion |
SWEAT IT TO GET IT | GATORADE | GATORADE | TBWA\CHIAT\DAY Los Angeles | CAVIAR Los Angeles | Bronze Lion |
UNBELIEVABLE CAMPAIGN | PEPSICO | PEPSI MAX | AMV BBDO London | LITTLE DOT STUDIOS London | Bronze Lion |
LIVING WITH LAG | UMEÅ ENERGI / UME.NET | FIBER BROADBAND PROVIDER | ANR BBDO Stockholm | STOPP/FAMILY Stockholm / HARD HAT Stockholm | Bronze Lion |
THE SNICKERS WRITE-OFF | MARS CHOCOLATE NORTH AMERICA | SNICKERS | BBDO NEW YORK | Bronze Lion | |
RADIANT RETURN | PZ CUSSONS | RADIANT | DDB GROUP MELBOURNE | EXIT FILMS Melbourne | Bronze Lion |
KIDS READ MEAN TWEETS | CANADIAN SAFE SCHOOL NETWORK | SERVICE | JOHN ST. Toronto | OPC Toronto / SAINTS EDITORIAL Toronto / THE VANITY Toronto, ON | Bronze Lion |
REVIVEAPHONE | REVIVEAPHONE | REVIVEAPHONE | lg2 Montréal | 1ONE Montréal | Bronze Lion |
WATCH PORN, SAVE YOUR LIVE | PORNHUB NETWORK | PORNHUB | McCANN LIMA | PATRIA Lima | Bronze Lion |
SOCCER FATIGUE SENSOR | VOLKSWAGEN DO BRASIL | FATIGUE SENSOR | ALMAPBBDO São Paulo | Bronze Lion | |
WHAT LIVES INSIDE | INTEL + DELL | DELL VENUE TABLET WITH INTEL INSIDE | PEREIRA & O'DELL San Francisco | RSA FILMS Los Angeles / MPC Santa Monica / LAUNDRY! Los Angeles | Bronze Lion |
THE CONCERT NO ONE WAS WAITING FOR | BBVA | BBVA | FAHRENHEIT DDB Lima | PATRIA Lima | Bronze Lion |
BUD LIGHT WHATEVER, USA LAUNCH 2014 | AB-INBEV | BUD LIGHT | ENERGY BBDO Chicago / MOSAIC Chicago, IL | CAVIAR DIGITAL Los Angeles | Bronze Lion |
XPERIA UNDERWATER STORE | SONY MOBILE COMMUNICATIONS | MOBILE | FP7/DXB Dubai | Bronze Lion | |
ZOOLANDER RETURNS TO THE RUNWAY | PARAMOUNT PICTURES | ZOOLANDER 2 | WME|IMG New York / CATALYST PUBLIC RELATIONS New York | RED HOUR Los Angeles | Bronze Lion |
SEASTARS | WWF THE NETHERLANDS | THE OCEANS | OGILVY & MATHER AMSTERDAM | NOT TO SCALE AMSTERDAM / MEDIAMONKS Amsterdam | Bronze Lion |
TRUTH - LEFT SWIPE DAT | AMERICAN LEGACY FOUNDATION | TRUTH | 72ANDSUNNY Playa Vista | DNA FILMS Los Angeles | Bronze Lion |
DON'T DIE FOR ME | NGO VIDA MUJER | ORGANIZATION | CIRCUS GREY Lima | REBECA Lima | Bronze Lion |
PROJECT ARCHITEUTHIS | U.S. NAVY | RECRUITMENT | LOWE CAMPBELL EWALD Detroit | Bronze Lion | |
UNSKIPPABLE | GEICO | INSURANCE | THE MARTIN AGENCY Richmond | PARK PICTURES New York | Bronze Lion |
YOUTUBE ARRELS | ARRELS FUNDACIÓ | NGO | THE CYRANOS//McCANN Barcelona | OXIGENO Barcelona | Bronze Lion |
Click here to view the full shortlist for this category.