The full Cannes Lions Innovation shortlist
The full Cannes Lions Innovation shortlist has been released, with the winners to be announced at an awards ceremony later this week...
Cannes Lions Innovation shortlist
| Title | Client | Product | Entrant Company |
|---|---|---|---|
| FENCING VISUALIZED | SPORTS BIZ CO., LTD. | FENCING VISUALIZED | DENTSU INC. Tokyo |
| OSHBOT, THE AUTONOMOUS RETAIL SERVICE ROBOT | AUTONOMOUS RETAIL SERVICE ROBOT | LOWE'S COMPANIES Mooresville | |
| 3 WORDS TO ADDRESS THE WORLD | WHAT3WORDS IS A GLOBAL GRID OF 57 TRILLION 3MX3M SQUARES WHERE EACH SQUARE HAS BEEN ALLOCATED A UNIQUE, FIXED 3 WORD ADDRESS. | WHAT3WORDS London | |
| GOOGLE SPOTLIGHT STORIES | NEW STORYTELLING PLATFORM MADE FOR MOBILE | GOOGLE ATAP Mountain View | |
| EYE PLAY THE PIANO | THE UNIVERSITY OF TSUKUBA'S SPECIAL NEEDS SCHOOLS | A UNIVERSAL PIANO SYSTEM CALLED "EYE PLAY THE PIANO," WHICH ENABLES A USER TO PLAY PIANO WITHOUT USING HIS HANDS OR ARMS, BUT ONLY WITH HIS EYES | HAKUHODO KETTLE Tokyo |
| BAIDU KUAISOU | SMART CHOPSTICKS | BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) Beijing | |
| PEPPER | SOFTBANK MOBILE CORP. / SOFTBANK ROBOTICS CORP. / ALDEBARAN ROBOTICS | COMMUNICATION PARTNER ROBOT | DENTSU INC. Tokyo |
| VIEWS FOR THE BLIND | HORUS TECHNOLOGY | WEARABLE DEVICE THAT HELPS BLIND PEOPLE TO OVERCOME THEIR LIMITS | Y&R ITALIA Milan |
| SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | GREY MÈXICO Mexico City |
| PRESENZ | INTERACTIVE PARALLAX | NOZON Brussels | |
| BIORANGER | DIAGENETIX | CROP TESTING DEVICE AND APP | R/GA New York |
| GROVE ECOSYSTEM | GROVE LABS | CONNECTED INDOOR ECOSYSTEM | R/GA New York |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | INTUITIVE BICYCLE NAVIGATION SYSTEM | R/GA New York |
| OWLET | OWLET BABY CARE | CONNECTED BABY SOCK THAT MEASURES HEART RATE AND BREATHING | R/GA New York |
| THE DANCING TRAFFIC LIGHT | DAIMLER AG / SMART MM | TRAFFIC LIGHT MODIFICATION | BBDO GROUP GERMANY Berlin |
| SMARTBOWL | FRESSNAPF | ENGAGEMENT ECOSYSTEM | OGILVY GERMANY Düsseldorf |
| CLEVER BUOY | OPTUS | THE WORLD'S FIRST SHARK DETECTION BUOY | M&C SAATCHI Sydney |
| BACKUP MEMORY | SAMSUNG TUNISIA | SMART PHONE APP | 3SG-BBDO Ariana |
| HOUSE OF MAMBA | NIKE | RE-ACTIVE LED COURT | AKQA London |
| COLOR FOR THE COLORBLIND | VALSPAR | GLASSES FOR THE COLORBLIND | FCB CHICAGO |
| DRINK UP FOUNTAIN | PARTNERSHIP FOR A HEALTHIER AMERICA | NON PROFIT ORGANIZATION | VML Kansas City / Y&R NEW YORK |
| THE FACE OF LITTER | HONG KONG CLEANUP | HONG KONG CLEANUP | OGILVY & MATHER GROUP HONG KONG |
| FIAT SAFE KEY | FIAT | SOCIAL MEDIA TECHNOLOGY OR SMART PHONE APP. | ISOBAR BRAZIL Sao Paulo |
| KINETIC ENERGY SHOE | GREEN CROSS | THE SHOE THAT GENERATES POWER WITH EVERY STEP | DDB GROUP VIETNAM Ho Chi Minh City |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | THE WORLD'S FIRST HOLOGRAM PROTEST. | DDB SPAIN Madrid |
| PENNY THE PIRATE | LUXOTTICA | STORYBOOK AND APP WITH INTEGRATED CHILDRENS EYE SCREENING | SAATCHI & SAATCHI Sydney |
| CLEAN AIR IN A BOX | VOLKSWAGEN GROUP CHINA | CLEAN AIR IN A BOX | DDB CHINA GROUP Shanghai |
| SAFETY TRUCK | SAMSUNG | SAFETY TRUCK | LEO BURNETT ARGENTINA Buenos Aires |
| LIFE SAVING DOT | TALWAR BINDI | LIFE SAVING DOT | GREY GROUP Singapore |
| REDUCE SPEED DIAL | VOLKSWAGN | REDUCE SPEED DIAL | COLENSO BBDO Auckland |
| THE LUCKY IRON FISH PROJECT | LUCKY IRON FISH | IRON DEFICIENCY SUPPLEMENT | GEOMETRY GLOBAL Dubai |
| ACH2O | PANASONIC | "ENVIRONMENTAL TECHNOLOGY" | MARURI GREY Guayaquil |
| LIFEPAINT | VOLVO UK | LIFEPAINT REFLECTIVE PAINT | GREY LONDON |
| REBIRTH AFTER READING | FRIENDS OF NATURE | FADING INK | CHEIL Beijing |
