The full Cannes Lions Mobile shortlist
The full Cannes Lions Mobile shortlist has been released, with the winners to be announced at an awards ceremony tomorrow evening...
Cannes Lions Mobile shortlist
| Title | Client | Product | Entrant Company |
|---|---|---|---|
| CLEVER BUOY | OPTUS | TELECOMS NETWORK | M&C SAATCHI Sydney |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | HAMMERHEAD | R/GA New York |
| FOUND | MARS | PEDIGREE | COLENSO BBDO Auckland |
| DOG WALKER FIT PROGRAM | NESTLÉ PURINA PET CARE BRASIL | PURINA | PUBLICIS BRASIL São Paulo |
| THE BACKUP MEMORY | SAMSUNG TUNISIA | SERVICE | 3SG-BBDO Ariana |
| SHADOW WIFI | LIGA CONTRA EL CANCER | HEALTH AWARENESS ORGANISATION | HAPPINESS BRUSSELS |
| LIVING HISTORY AT UNION STATION | UNION STATION | NON PROFIT ORGANIZATION | VML Kansas City |
| AUDI TT BROCHURE HACK | AUDI | AUDI TT | RAZORFISH Berlin |
| THE NEXT PHOTO | CHILDHOOD EYE CANCER TRUST | FLASH PHOTO POSTER CAMPAIGN | WUNDERMAN London |
| MAKEUP GENIUS | L'ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS |
| THE UNFORGOTTEN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING | FCB CHICAGO |
| THE PURSUIT BY EQUINOX | EQUINOX | EQUINOX | R/GA New York |
| LOGITECH HARMONY APP | LOGITECH | LOGITECH | R/GA New York |
| PAY PER LOVE | TEATRENEU | PAY PER LOVE | THE CYRANOS//McCANN Barcelona |
| OWLET | OWLET BABY CARE | OWLET | R/GA New York |
| SPORTS HOMEWORK | GATORADE | GATORADE | 4 AM SAATCHI & SAATCHI Guatemala |
| CARDBOARD | CARDBOARD | GOOGLE Mountain View | |
| OWLET | OWLET BABY CARE | OWLET | R/GA New York |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | HAMMERHEAD | R/GA New York |
| CANON GIG APP | CANON | CANON DSLR | UNCLE GREY Copenhagen |
| HELLO PIZZA | CNA | ENGLISH SCHOOL | FCB BRASIL São Paulo |
| LISNR | LISNR | LISNR | R/GA New York |
| NIKE PHENOMENAL SHOT: AN ART, COPY & CODE PROJECT WITH GOOGLE | NIKE | NIKE PHENOMENAL SHOT | GROW Norfolk |
| WHERE'S MY WALLET? | COMMONWEALTH BANK | CARDLESS CASH | M&C SAATCHI Sydney |
| GOGO FREE-NITURE | GOGO VAN | DELIVERY & LOGISTIC SERVICE | LEO BURNETT HONG KONG Hong Kong |
| EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE | EA SPORTS | MADDEN GIFERATOR | GROW Norfolk |
| OWLET | OWLET BABY CARE | OWLET | R/GA New York |
| THE SWEDISH SNOW RESCUERS | AUDI | AUDI QUATTRO | ÅKESTAM HOLST Stockholm |
| JOE BOXER INACTIVITY TRACKER | KMART / JOE BOXER | JOE BOXER INACTIVITY TRACKER | FCB CHICAGO |
| CANON GIG APP | CANON | CANON DSLR | UNCLE GREY Copenhagen |
| ORAL-B SMART BRUSH AND APP | PROCTER & GAMBLE | ORAL-B | ICONMOBILE GROUP Berlin |
| MAKEUP GENIUS | L'ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS |
| VIAOPTA DAILY SMARTPHONE APPLICATION | NOVARTIS PHARMA | VIAOPTA DAILY SMARTPHONE APPLICATION | ARWORKS Budapest |
| VISUAL DICTIONARY | BRITISH COUNCIL | LEARNING TOOL | GREY GROUP Singapore |
| SMART SENTRY | MAXIS BERHAD | MOBILE NETWORK | OGILVY & MATHER GROUP HONG KONG |
| BASE PHONEADDRESS | BASE | MOBILE PROVIDER | DDB BRUSSELS |
| LIVING HISTORY AT UNION STATION | UNION STATION | NON PROFIT ORGANIZATION | VML Kansas City |
| THE PURSUIT BY EQUINOX | EQUINOX | EQUINOX | R/GA New York |
| DEBATTLE | SVERIGES RADIO | TANKESMEDJAN I P3 | CP+B SCANDINAVIA Gothenburg |
| BACKMEAPP | PROCTER & GAMBLE | ALWAYS FEMININE CARE | LEO BURNETT ITALY Milan |
| VODAFONE "BETWEEN US" | VODAFONE | VODAFONE RED LIGHT APPLICATION | Y&R TEAM RED ISTANBUL |
| FOUND | MARS | PEDIGREE | COLENSO BBDO Auckland |
| LOOK AT ME | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul |
| LGBT AVATARS | PRAGUE PRIDE | PRAGUE PRIDE | GEOMETRY GLOBAL Prague |
| PROJECT LEARNING CURVE | DOMTAR | PAPER | ERIC MOWER + ASSOCIATES Charlotte |
| THE WALKING DEAD CHOP SHOP APP 2.0 | HYUNDAI MOTOR AMERICA | HYUNDAI | INNOCEAN USA Huntington Beach |
| GOL! | McDONALD´S | FRENCH FRIES | DDB CHICAGO |
| MOVE UPDATE. THE OPEN SOURCE PROJECT | McDONALD´S | OPEN SOURCE SOFTWARE | DDB & TRIBAL Warsaw |
| THE FUN QUEUE | LISEBERG | ROLLER COASTER | SHOUT Gothenburg |
| ADVENTURES OF POCO ECO | IAMYANK | LOST SOUNDS | POSSIBLE CEE Budapest |
| REVERSE THE ODDS | CHANNEL 4 & CANCER RESEARCH UK | MOBILE GAME | MAVERICK TELEVISION London |
| RABBIT RACE | MEDIA MARKT | MEDIA MARKT | OGILVY GERMANY Frankfurt |
| SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | GREY MÈXICO Mexico City |
| THE LIFE SAVING TV PROJECT | KT | OLLEH TV | KOREA TELECOM Seoul |
| LGBT AVATARS | PRAGUE PRIDE | PRAGUE PRIDE | GEOMETRY GLOBAL Prague |
| HARUHI HUNTING | SANKYO PLANNING | GAME | PARTY Tokyo |
| PANDORA THUMB MOMENTS CAMPAIGN | PANDORA | PANDORA RADIO | TWOFIFTEENMCCANN San Francisco |
| THE LES PAUL SKILL CHECK | GIBSON GUITAR | EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION | SERVICEPLAN Munich |
| CLASS OF CLASSICS | BRAZILIAN SYMPHONY ORCHESTRA | CLASSICAL MUSIC CONCERTS | ARTPLAN Rio de Janeiro |
| PRO VISION | OAKLEY | OAKLEY | GPY&R Melbourne |
| SOUTH KOREAN NORTH KOREAN TRANSLATOR | DREAM TOUCH FOR ALL | EDUCATIONAL NONPROFIT ORGANIZATION | CHEIL WORLDWIDE Seoul |
| RISE&FALL | 3CS OUTWEAR | SNOWBOARD APPAREL | GREY SYDNEY Sydney |
| WINTERLANDS | AKQA | HOLIDAY CARD | AKQA Paris |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | HAMMERHEAD | R/GA New York |
| ADVENTURES OF POCO ECO | IAMYANK | LOST SOUNDS | POSSIBLE CEE Budapest |
| THE PURSUIT BY EQUINOX | EQUINOX | EQUINOX | R/GA New York |
| LOOK AT ME | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul |
| LIVING HISTORY AT UNION STATION | UNION STATION | NON PROFIT ORGANIZATION | VML Kansas City |
| SOUTH KOREAN NORTH KOREAN TRANSLATOR | DREAM TOUCH FOR ALL | EDUCATIONAL NONPROFIT ORGANIZATION | CHEIL WORLDWIDE Seoul |
| THE PURSUIT BY EQUINOX | EQUINOX | EQUINOX | R/GA New York |
| ECOTRAIN | NSB (NORWEGIAN STATE RAILWAY) | TRAIN | TRY Oslo |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | HAMMERHEAD | R/GA New York |
| CANON GIG APP | CANON | CANON DSLR | UNCLE GREY Copenhagen |
| THE LES PAUL SKILL CHECK | GIBSON GUITAR | EPIPHONE LES PAUL BJOERN GELOTTE SIGNATURE EDITION | SERVICEPLAN Munich |
| MAKEUP GENIUS | L'ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS |
| THE IDEAS PROJECTOR | DEUTSCHE BANK | FINANCIAL SERVICES / FINANCIATION OF BUSINESS AND ENTEPRENEURS | FCB SPAIN Madrid |
| THE UNFORGOTTEN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING | FCB CHICAGO |
| LIVING HISTORY AT UNION STATION | UNION STATION | NON PROFIT ORGANIZATION | VML Kansas City |
| EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE | EA SPORTS | MADDEN GIFERATOR | GROW Norfolk |
| SELF-DESTRUCTING BOOK | JAMES PATTERSON | INTERACTIVE BOOK | MOTHER NEW YORK |
| TAP THRU | LOWE'S | LOWE'S | BBDO NEW YORK |
| IKEA PS | IKEA | IKEA PS DESIGNER COLLECTION | INSTINCT Moscow |
| BEDTIME CALLS | MICROSOFT | SKYPE | LOOK AT MEDIA |
| #SPRINGISWEIRD | GAP | GAP SPRING COLLECTION | WIEDEN+KENNEDY New York |
| AMERICAN EXPRESS UNSTAGED: TAYLOR SWIFT EXPERIENCE | AMERICAN EXPRESS | AMERICAN EXPRESS UNSTAGED: TAYLOR SWIFT EXPERIENCE | RADICAL MEDIA New York |
| THE PURSUIT BY EQUINOX | EQUINOX | EQUINOX | R/GA New York |
| PAY PER LOVE | TEATRENEU | PAY PER LOVE | THE CYRANOS//McCANN Barcelona |
| WORLD OF BELONGING | AIRBNB | AIRBNB | TOOL Santa Monica |
| OWLET | OWLET BABY CARE | OWLET | R/GA New York |
| LOOK AT ME | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul |
| CLEVER BUOY | OPTUS | OPTUS NETWORK | M&C SAATCHI Sydney |
| LOGITECH HARMONY APP | LOGITECH | LOGITECH | R/GA New York |
| OWLET | OWLET BABY CARE | OWLET | R/GA New York |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | HAMMERHEAD | R/GA New York |
| MAKEUP GENIUS | L'ORÉAL PARIS | MAKEUP PRODUCTS / VIRTUAL MIRROR | McCANN PARIS |
| #MEALFORAMEAL | VIRGIN MOBILE AUSTRALIA | VIRGIN MOBILE | HAVAS WORLDWIDE AUSTRALIA Sydney |
| 4G4GOOD | STARHUB | 4G | DDB GROUP SINGAPORE |
| KEEP DEMOCRACY ALIVE | GOV TUNISIE | MOBILE APP DELIVERING REAL TIME SURVEYS | FRED & FARID PARIS |
| CLEVER BUOY | OPTUS | OPTUS NETWORK | M&C SAATCHI Sydney |
| EA SPORTS MADDEN GIFERATOR: AN ART, COPY & CODE PROJECT WITH GOOGLE | EA SPORTS | MADDEN GIFERATOR | GROW Norfolk |
| SOCIAL BLOOD APP | RED CROSS | BANK OF BLOOD | PUBLICITAS/SAATCHI & SAATCHI Guayaquil |
| TWEAT TO EAT | PEPSICO | WALKERS | AMV BBDO London |
| HORSE WITH HARDEN | FOOT LOCKER | FOOT LOCKER | BBDO NEW YORK |
| THE ICE BUCKET CHALLENGE | THE ALS ASSOCIATION | THE ALS ASSOCIATION | THE ALS ASSOCIATION Washington |
| #NOFILTER CAMPAIGN | WAVES FOR WATER | INSTITUTIONAL | LODUCCA São Paulo |
| YOUR RIDE. YOUR MUSIC. | UBER & SPOTIFY | UBER & SPOTIFY APPS | SPOTIFY Stockholm |
| NZDRONIE | TOURISM NEW ZEALAND | SKI | WHYBIN\TBWA GROUP SYDNEY |
| THE SIGHT | HBO | GAME OF THRONES | ELASTIC Santa Monica |
| HOPE.LY | AMERICAN RED CROSS & BITLY | AMERICAN RED CROSS & BITLY | BBDO NEW YORK |
