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    Breakdown of 2012 D&AD results

    LONDON, UK: A total of 66 Yellow Pencils were awarded to the best of the world's design, advertising and communications work at the 2012 D&AD Awards, the organisation's fiftieth anniversary, last week in London. Here are the breakdowns by country and category.
    Breakdown of 2012 D&AD results

    Comments D&AD CEO Tim Lindsay, "The D&AD Awards in 2012 have seen more work than ever entered from around the world - and that has been reflected in the awards given, with a strong show from Australia, the Far East and from Latin America in particular."

    "D&AD has grown to become a truly international awards [competition], but one with its roots still firmly planted in the UK. I think that this is where creatives from across the world still want their work to be recognised because they know that at D&AD their work will be judged by the cream of the international creative community."

    In total, 636 entries from over 35 countries were recognised with awards across In-Book, Nominations and Yellow Pencils this year full list of winners.

    Results by country

    In the southern hemisphere, entries from South Africa (29 awards, of which four gained Yellow Pencils), from Australia (31 awards, of which three were given Yellow Pencils), Brazil (26 awards, of which two gained Yellow Pencils) and New Zealand (nine awards and one Yellow Pencil) also did well at this year's awards.

    Work from the UK had a strong show at this year's event, with UK entries scooping 198 awards in total (of which 21 were Yellow Pencils). Work from the US also did well, as entries gained 103 awards in total (of which 11 were Yellow Pencils).

    However, European nations performed well, with France leading the way with 30 awards overall, of which seven were Yellow Pencils. Germany also had a strong year with 34 awards overall (although none of the entries were felt to have earned the top award). The Netherlands also performed strongly, with nine awarded pieces of work, 22 of which gained Yellow Pencils.

    Work from Japan 32 awards overall (four Yellow Pencils) and China (with four Yellow Pencils among 11 recognised pieces of work) led a strong year for Asian entries.

    CountryIn-BookNominationYellow PencilTOTAL
    Argentina7007
    Australia244331
    Austria1102
    Belgium2103
    Brazil177226
    Canada93012
    China25411
    Colombia2327
    Czech Republic1001
    Denmark2002
    Finland1113
    France1211730
    Germany268034
    Hong Kong3205
    India1001
    Italy2204
    Japan1216432
    Lebanon1001
    Luxembourg1001
    Malaysia72110
    Mexico2002
    Montenegro1001
    Netherlands3429
    New Zealand6219
    Norway3003
    Peru1001
    Philippines2002
    Portugal2002
    Puerto Rico2002
    Romania1214
    Singapore111012
    South Africa178429
    Spain4206
    Sweden84214
    Switzerland9009
    Thailand1203
    United Arab Emirates3003
    United Kingdom1185921198
    United States623011103
    Vietnam1001
    TOTAL39018066636

    View full list of D&AD Awards by Country.

    Results by category

    Film Craft was the category where the greatest number of Yellow Pencils were awarded, with the jury recognising 15 entrants with Yellow Pencils. The Digital Design jury also felt that the sector had a strong year, awarding seven Yellow Pencils in the category. The juries for Digital Advertising and Radio Advertising each awarded four Yellow Pencils to work in their categories.

    Conversely, the juries in the Photography, Typography, Writing for Advertising and Writing for Design categories did not award any Yellow Pencils this year.

    The most-awarded categories overall (across In-Book, Nominated and Yellow Pencil work) were Film Craft (104 awards), Graphic Design (60 awards), TV & Cinema Advertising (43 awards) and Outdoor Advertising (35 awards). Direct (33 awards) and Illustration (29 awards) also had a strong show at D&AD's fiftieth awards event.

    CategoryIn-BookNominationYellow PencilTOTAL
    Art Direction121114
    Book Design155222
    Branding143118
    Digital Advertising148426
    Digital Design814729
    Direct256233
    Film Advertising Crafts693515119
    Graphic Design3621360
    Illustration198229
    Integrated & Earned104317
    Magazine & Newspaper Design125118
    Mobile Marketing26311
    Music Video84315
    Outdoor Advertising248335
    Packaging Design124218
    Photography101011
    Press Advertising112114
    Product Design67215
    Radio Advertising88420
    Spatial Design124117
    TV & Cinema Advertising329243
    TV & Cinema Communications1111426
    Typography92011
    Writing for Advertising82010
    Writing for Design4105
    TOTAL39117966636

    View full list of D&AD Awards by Category.

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