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Yahoo lands in SA - but why?
![Yahoo lands in SA - but why?](https://biz-file.com/c/1112/89616.jpg)
The question is why it's launching only now, given that Google, with Gmail and Google News SA, and Microsoft, with Windows Live Mail and Howzit MSN, are already entrenched in the local market.
...Will Green, MD at Yahoo SA's PR agency Apurimac, says that although the local site will only serve aggregated and syndicated content for the foreseeable future, he believes consumers will benefit because of the way in which Yahoo customises content for users based on their previous behaviour.
Continue reading the full story on www.TechCentral.co.za.
Source: TechCentral
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Founded by Duncan McLeod, TechCentral is the leading quality news and information resource for people involved in South Africa’s fast-growing information and communications technology industry and those interested in the fast-changing world of information technology. It provides quality news, reviews and comment relevant to its quickly expanding audience. Follow TechCentral on Twitter at TechCentral, become a Facebook fan and subscribe to the daily newsletter.
Go to: http://www.techcentral.co.za![Craig Wilson](https://biz-file.com/b/1203/115156-140x140.jpg?2)
About Craig Wilson
Craig Wilson is an ICT journalist and speaker based in Johannesburg. He is deputy editor at TechCentral, the South African source for technology news, reviews and opinion, and regularly provides insight into the technology industry for radio and television. Email him at az.oc.lartnechcet@giarc, follow @craigwilson on Twitter and connect on LinkedIn.![](/res/img/s.gif)