Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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Celebrations continue with the True Location Cup
Makro successfully amplified their 51 Years of Great Savings campaign through utilising Vicinity's Digital Catalogue and True Location Targeting Technology - reaching the right audiences, at the right place.
![Celebrations continue with the True Location Cup](https://biz-file.com/c/2210/673381.png)
See how this campaign achieved an overall increase of 18.08% in physical store visits, during the campaign period.
Click below for the full case study.
Makro’s 51 Years of Great Savings Case Study
A special mention to the following people:
Omnicom Media Group: Nyiko Moyana (head of digital), Suzanne Oelofse (digital head Massmart), Mishkah Gieriden (digital campaign specialist), Ongezwa Mafunda (performance specialist)
Vicinity Media: Enje Scherman (business development manager), Mandla Masilela (campaign manager), Chante Naidoo (data strategist)
Keep an eye out on all our platforms for next month’s winner.
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