| Title | Client | Product | Entrant Company |
|---|---|---|---|
| FENCING VISUALIZED | SPORTS BIZ CO., LTD. | FENCING VISUALIZED | DENTSU INC. Tokyo |
| OSHBOT, THE AUTONOMOUS RETAIL SERVICE ROBOT | AUTONOMOUS RETAIL SERVICE ROBOT | LOWE'S COMPANIES Mooresville | |
| 3 WORDS TO ADDRESS THE WORLD | WHAT3WORDS IS A GLOBAL GRID OF 57 TRILLION 3MX3M SQUARES WHERE EACH SQUARE HAS BEEN ALLOCATED A UNIQUE, FIXED 3 WORD ADDRESS. | WHAT3WORDS London | |
| GOOGLE SPOTLIGHT STORIES | NEW STORYTELLING PLATFORM MADE FOR MOBILE | GOOGLE ATAP Mountain View | |
| EYE PLAY THE PIANO | THE UNIVERSITY OF TSUKUBA'S SPECIAL NEEDS SCHOOLS | A UNIVERSAL PIANO SYSTEM CALLED "EYE PLAY THE PIANO," WHICH ENABLES A USER TO PLAY PIANO WITHOUT USING HIS HANDS OR ARMS, BUT ONLY WITH HIS EYES | HAKUHODO KETTLE Tokyo |
| BAIDU KUAISOU | SMART CHOPSTICKS | BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) Beijing | |
| PEPPER | SOFTBANK MOBILE CORP. / SOFTBANK ROBOTICS CORP. / ALDEBARAN ROBOTICS | COMMUNICATION PARTNER ROBOT | DENTSU INC. Tokyo |
| VIEWS FOR THE BLIND | HORUS TECHNOLOGY | WEARABLE DEVICE THAT HELPS BLIND PEOPLE TO OVERCOME THEIR LIMITS | Y&R ITALIA Milan |
| SOS SMS | MEXICAN RED CROSS | ONLINE EMERGENCY SERVICE | GREY MÈXICO Mexico City |
| PRESENZ | INTERACTIVE PARALLAX | NOZON Brussels | |
| BIORANGER | DIAGENETIX | CROP TESTING DEVICE AND APP | R/GA New York |
| GROVE ECOSYSTEM | GROVE LABS | CONNECTED INDOOR ECOSYSTEM | R/GA New York |
| HAMMERHEAD | HAMMERHEAD NAVIGATION | INTUITIVE BICYCLE NAVIGATION SYSTEM | R/GA New York |
| OWLET | OWLET BABY CARE | CONNECTED BABY SOCK THAT MEASURES HEART RATE AND BREATHING | R/GA New York |
| THE DANCING TRAFFIC LIGHT | DAIMLER AG / SMART MM | TRAFFIC LIGHT MODIFICATION | BBDO GROUP GERMANY Berlin |
| SMARTBOWL | FRESSNAPF | ENGAGEMENT ECOSYSTEM | OGILVY GERMANY Düsseldorf |
| CLEVER BUOY | OPTUS | THE WORLD'S FIRST SHARK DETECTION BUOY | M&C SAATCHI Sydney |
| BACKUP MEMORY | SAMSUNG TUNISIA | SMART PHONE APP | 3SG-BBDO Ariana |
| HOUSE OF MAMBA | NIKE | RE-ACTIVE LED COURT | AKQA London |
| COLOR FOR THE COLORBLIND | VALSPAR | GLASSES FOR THE COLORBLIND | FCB CHICAGO |
| DRINK UP FOUNTAIN | PARTNERSHIP FOR A HEALTHIER AMERICA | NON PROFIT ORGANIZATION | VML Kansas City / Y&R NEW YORK |
| THE FACE OF LITTER | HONG KONG CLEANUP | HONG KONG CLEANUP | OGILVY & MATHER GROUP HONG KONG |
| FIAT SAFE KEY | FIAT | SOCIAL MEDIA TECHNOLOGY OR SMART PHONE APP. | ISOBAR BRAZIL Sao Paulo |
| KINETIC ENERGY SHOE | GREEN CROSS | THE SHOE THAT GENERATES POWER WITH EVERY STEP | DDB GROUP VIETNAM Ho Chi Minh City |
| HOLOGRAMS FOR FREEDOM | NO SOMOS DELITO (WE ARE NOT CRIME) | THE WORLD'S FIRST HOLOGRAM PROTEST. | DDB SPAIN Madrid |
| PENNY THE PIRATE | LUXOTTICA | STORYBOOK AND APP WITH INTEGRATED CHILDRENS EYE SCREENING | SAATCHI & SAATCHI Sydney |
| CLEAN AIR IN A BOX | VOLKSWAGEN GROUP CHINA | CLEAN AIR IN A BOX | DDB CHINA GROUP Shanghai |
| SAFETY TRUCK | SAMSUNG | SAFETY TRUCK | LEO BURNETT ARGENTINA Buenos Aires |
| LIFE SAVING DOT | TALWAR BINDI | LIFE SAVING DOT | GREY GROUP Singapore |
| REDUCE SPEED DIAL | VOLKSWAGN | REDUCE SPEED DIAL | COLENSO BBDO Auckland |
| THE LUCKY IRON FISH PROJECT | LUCKY IRON FISH | IRON DEFICIENCY SUPPLEMENT | GEOMETRY GLOBAL Dubai |
| ACH2O | PANASONIC | "ENVIRONMENTAL TECHNOLOGY" | MARURI GREY Guayaquil |
| LIFEPAINT | VOLVO UK | LIFEPAINT REFLECTIVE PAINT | GREY LONDON |
| REBIRTH AFTER READING | FRIENDS OF NATURE | FADING INK | CHEIL Beijing |
Dentsu 1 day
