nigerianbrands is a scholarly and brand news feature journal dedicated to the elevation of the study and practice of branding in Nigeria. The launch edition of nigerianbrands is scheduled for publication in the fourth quarter of 2009. The journal is also available through an online portal - www.nigerianbrands.org - which will be updated daily.
nigerianbrands is a subscription-based journal which will be published bi-monthly. Copies will be available at all strategic Nigerian foreign missions, key libraries and universities in Europe, Asia and America, foreign embassies in Nigeria, all public libraries in Nigeria, Nigerian higher institutions, major hotels, restaurants and event centres in Nigeria etc.
Says Desmond Ekeh, launch editor of nigerianbrands, “nigerianbrands will bridge the theory and practice gap, and help project brands made in Nigeria to the world. We are all excited about the launch edition as a lot of work has gone into it.”