Telecoming to expand its offering in the African mobile market

Image source: Gallo/Getty.

This agreement is part of Telecoming’s strategy to develop digital services with excellent user experience. According to Nicolas Gimenez, Telecoming’s content director, “The combination of quality content and technology is key to offer services with a differential user experience. The African market offers endless opportunities for the mobile market. It is a region with excellent local content producers and where users demand innovative services to enjoy on mobile. The agreement with Maliyo games allows us to include a high-quality local offer in our state-of-the-art mobile services.”

The games developed by Maliyo will be distributed among mobile users of six African countries. The bundle of Africa-themed games acquired by Telecoming has been designed to depict the everyday lives of Africans in general and Nigerians, in particular, with fun and engaging proposals to reach all ages audiences.

Maliyo Games seeks to provide Africans with all kind of entertaining games built on experiential content with a strong focus on the African daily culture.

Telecoming monetises digital content in the region since 2015 in partnership with the leading mobile operators and the best local content producers.