At the launch of the new Samsung Galaxy S5 in Lagos, Samsung West Africa Director, Emmanouil Revmatas praised the app for its vision to provide users of the S5 with a convenient, safe and fast means of calling a cab and also stated that Samsung was proud to be associated with such a brand.
The Easy Taxi service could not be easier to use: you simply download the app, and once you're registered you can request a ride from a nearby licenced driver - you can then track them arriving to pick you up in real-time using the app, so you know that you won't be waiting to start your journey. You can even save your favourite addresses within the app for frequent rides, and check your ride history.
This latest partnership shows the changing landscape of African consumer habits as e- and m-commerce continues to grow at a tremendous pace. Users are increasingly turning to smartphones, apps and mobile-friendly sites to make their everyday lives easier and more efficient. Easy Taxi offers a fast alternative to the infamous traffic jams in Lagos by enabling users to access a database of drivers throughout the city.
