PINless prepaid airtime takes off in Nigeria
Clickatell, a global leader in mobile messaging and transaction services, hosted a master class at AfricaCom 2013 on its VAS (Value Added Services) offerings that are making major inroads in Africa with products such as PINless airtime.
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Five of the top ten banks in Nigeria have reportedly chosen Clickatell for their PINless airtime distribution. "GT Bank, First Bank, Ecobank, Sterling Bank, and UBA are all switching their airtime strategies to a PINless future and have harnessed our technology, expertise and understanding of the African landscape to tap into the revenue potential of value added services (PINless Prepaid Airtime)," says Samson Isa, Clickatell director of West Africa.
GT Bank, which sells PINless airtime via its mobile app, has already been responsible for the fastest growing PINless sales in Nigeria.
PINless Airtime enables real-time top up of prepaid mobile airtime at the point of sale without the need for PINs or printed vouchers.
Benefits
- No stock/inventory issues associated with prepaid cards
- No risk of losing the pin or prepaid card
- Opportunity for new distribution channels
- Reduced risk of fraud
- Incidents of theft eliminated
- No restrictive monetary denominations
- Increased access and convenience for the end consumer
- The ability to top-up any mobile number, not just your own
