Twenty entries from around the world have made the shortlist, which rewards branded content strategies that can demonstrate a business outcome.
Chaired by Alison Keith, VP Global Media of Coty, the 16-strong international jury panel of senior industry professionals looked for evidence of how a content strategy, as opposed to a traditional advertising strategy, has helped a brand achieve business goals.
While 'content' can be defined in many different ways, for these Awards, Warc sought editorial-style content (including audio, video, text and imagery), commissioned by a brand and designed to win attention.
