The letter came a day before the fast food giant's annual meeting in Chicago at which a group of nuns have proposed that McDonald's issue a report assessing its response to "public concerns regarding linkages of fast food to childhood obesity."
The open letter urged McDonald's to go even further and stop offering toys with meals high in salt, fat, sugar and calories.
It is part of a two-year campaign by Corporate Accountability International, a non-profit best known for its campaign to retire cigarette mascot Joe Camel.
The clown character Ronald McDonald, sporting oversized red shoes and yellow rompers emblazoned with the restaurant chain's "Golden Arches" logo, for decades has been used by McDonald's as a kid-friendly corporate spokesman.
McDonald's defended its iconic mascot, its food offerings and its record on responsible advertising.
"As the face of Ronald McDonald House Charities, Ronald is an ambassador for good and delivers important messages to kids on safety, literacy and balanced, active lifestyles," McDonald's said in a statement.
"We serve high quality food, and our Happy Meals offer choice and variety in portions just for kids. Parents tell us they appreciate our Happy Meal choices."
Source: AFP
For more than two decades, I-Net Bridge has been one of South Africa’s preferred electronic providers of innovative solutions, data of the highest calibre, reliable platforms and excellent supporting systems. Our products include workstations, web applications and data feeds packaged with in-depth news and powerful analytical tools empowering clients to make meaningful decisions.
We pride ourselves on our wide variety of in-house skills, encompassing multiple platforms and applications. These skills enable us to not only function as a first class facility, but also design, implement and support all our client needs at a level that confirms I-Net Bridge a leader in its field.
Go to: http://www.inet.co.za
