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Katy Perry, EMI, Deutsche Telekom, Saatchi & Saatchi collab awarded MTV Video of the Year
Of the 38,000 applicants, 250 were invited to participate in the four-day shoot in Budapest as well as have their experience documented on film.
Saatchi & Saatchi are the international agency for Deutsche Telecom in Europe. The 'Life is for Sharing' platform has run across 10 markets since 2008. Katy's Project is one of a series of innovative events including; "Angry Birds", a live re-enactment of the cult Rovio game, a Royal Wedding spoof which has over 20 million views online and counting; "Sing-a-long" in Trafalgar Square, where 15,000 people took part in a mass Karaoke; 'Dance' which featured a flash mob in Liverpool Street Station; and the heart-warming 'Welcome Back' filmed at Heathrow T5 which has attracted more than 8.5 million views on YouTube.
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