2018 Grand Clios revealed
The 2018 Clio Awards revealed its Grand Clio winners on Wednesday, 3 October.
Screengrab from Apple "Welcome Home" ad.
While the gold, silver, bronze and shortlist honourees were unveiled last month, last week was all about the Grand Clio winners – the work honoured as best in class for each of the disciplines.
There were 12 Grand Clios handed out in all – 10 in the traditional Clio Awards program, and two as part of Clio Music. Australian Host/Havas led agency winners with two Grand Clios for Paulau Pledge.
Grand Clio Winners 2018
Direct Grand Clio and Innovation Grand Clio
Palau Legacy Project: Palau Pledge, Host/Havas.
Film Grand Clio
Apple: Welcome Home, TBWA\Media Arts Lab.
Digital/Mobile Grand Clio
Skittles: Exclusive the Rainbow, DDB Chicago.
Integrated Campaign Grand Clio
Marmite: Gene Test, adam&eveDDB.
Print Grand Clio
Ikea: Ikea Pee Ad, Agency: Åkestam Holst.
Out of Home Grand Clio
Edeka: The Most German Supermarket, Jung von Matt.
Branded Entertainment Grand Clio
Montefiore: Corazon, Serial Pictures.
Partnerships and Collaborations Grand Clio
AIG: Pride Jersey, TBWA\Hakuhodo.
Audio Grand Clio
Times/News UK and Ireland: JFKunsilenced, Rothco/Accenture Interactive.
Grand Clio Music: Use of Music
Wendy’s: webeefin? VML.
Grand Clio Music: Music Marketing
Visionary Music Group/Def Jam Recordings for National Suicide Prevention Lifeline: “1-800-273-8255”, Logic featuring Alessia Cara and Khalid.
Click here for more about what the judges had to say about the work.
