Putting the Multichoice decline in context
Lindsey Schutters
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Enterprise IG gives Medihelp an identity makeover
South Africa's third largest medical scheme Medihelp is celebrating its 100th birthday with a radical identity makeover, under the precision design expertise of Enterprise IG.
The new corporate identity is a fresh new face in the healthcare market, where more than 160 medical schemes currently compete for a slice of South Africa's R35 billion medical aid industry.
Medihelp has successfully re-emerged with an uncluttered and distinctive look, reflecting a modern and dynamic medical scheme.
