Micha McKerr, Strategy Partner, believes that the account win was largely due to their audacious creative approach to brand development. Taryn Lipman, Creative Partner, comments: "We captured all that is Mandoza - his background, his dreams and his positive attitude. We infused items from the streets of Jozi and unearthed the brand truth."
This new label, powered by South Africa's leading Kwaito artist and managed by Candice Rabinowitz of Rabin Productions, will send a positive local message to the international fashion ramps while taking the SA fashion industry by storm. Get It On.
