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Marketing New business South Africa

Meier and McEwen take on the publicity for WBBA as social investment initiative

Meier and McEwen has taken on the publicity for the Whisper Boat Building Academy (WBBA) as part of their social investment initiative. The agency makes it their mission to support organisations, such as the WBBA, that contribute towards the upliftment of those less fortunate.

The Whisper Boat Building Academy, a non-profit organisation, consists of the Academy for the Deaf in Khayelitsha, aiming to give deaf learners a chance at a future in the boat building industry of Cape Town, and the community project in Hout Bay, a poverty alleviation and skill development program for disabled and unemployed people in the boat building industry. With their focus on environmentally-friendly products, they are currently manufacturing the Whisper 580, and are exploring possibilities in adding a solar-powered boat to their range.

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