Purple Cow lands Outback Africa account

Internet business consultancy, Purple Cow Communications has landed the Outback Africa account for search engine optimisation, web analytics and pay-per-click advertising.

Purple Cow Communications has been tasked with increasing the quality and volumes of traffic to the Outback Africa website. Additionally, they are to provide this upmarket overland safari company with comprehensive website analysis utilising ClickTracks*, a cutting-edge web analytics programme.

Purple Cow's search engine marketing client portfolio spreads across various South African business sectors and includes clients like Tempest Sixt Car Hire, Selfmed, Thompsons Tours, Club Travel, and LondonCareers.net.

*Purple Cow Communications is an authorised South African agent for ClickTracks.