ComutaNet Propels Sunlight Fabric Conditioner into the Commuter Market
When media agency, Initiative Note Bene wanted to promote Unilever’s Sunlight Fabric Conditioner to millions of economically active consumers the agency embarked on a considerable ComutaNet taxi advertising campaign.
To achieve optimum results, the nationwide campaign comprises both interior and exterior taxi advertising. With exterior branding on 210 ComutaNet Mega taxis and 750 taxis carrying the interior Sunlight Fabric Conditioner message, this 12-month campaign will generate in excess of 28.5 million opportunities to be seen by commuters as they travel to and from work and on shopping expeditions.
Tasked with building brand awareness and increasing sales for Stoney Ginger Beer, media agency Starcom included 100 ComutaNet branded taxis in the communication mix.
The campaign, which can be seen on ComutaNet Full Back Super taxis nationwide for 6 months, will reach an estimated three million people each month delivering the message "Stronger than the strongest thirst" together with a Stoney Ginger Beer pack shot.
