Marketing New business South Africa

Cadbury is sweet on Herdbuoys McCann-Erickson

HerdBuoys McCann-Erickson has recently been appointed to handle the advertising for Cadbury SA's Sugar and Gum divisions.

The Sugar account includes the Halls brand of sweets whilst the Gum business will incorporate the popular Chappies, Dentyne and Chlorets chewing gum brands.

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