Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement
Claudelle Naidoo
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The Publisher Research Council outsources general management
The Publisher Research Council has appointed P2 Consultants to manage their Joint Industry Council. The Publisher Research Council conducts all audience and advertising research on behalf of its members print and digital assets. Both parties are determined to manage the new establishment survey which will be conducted together with the BRC by TNS as well as new title currency research and the "power of the written word" advertising efficacy studies.
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