What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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New business gains for Grey Worldwide SA
Four new recent account gains for Grey Worldwide South Africa have boosted the agency's start of the new year.
Grey was awarded the Heineken West Africa (Mutzig and Primus beer brands), Nokia SA, Tanqueray Gin from brandhouse, and the full range of building supply brands from BPB Gypsum.
These four wins follow a host of new business acquisitions during 2004, which has boosted the agency's income by close to 40%.
