Strats Inc has won the Friendly Group account

The Friendly Group is a recognised leader in FMCG distribution with nearly 300 outlets throughout South Africa, including Mega Market, Supermarkets, Everyday, 711, Convenience, Friendly and Price Club.

Strats Inc helps build businesses and brands, offering a range of business, marketing and branding strategic solutions. Based on many years of experience in the corporate and ad agency worlds, the company's clear-mindedness, credible advice, objective approach, pioneering spirit and professional standing have combined to make Strats Inc an undisputed leader in the field of strategic brand and business consulting.