| 17 Oct 2011 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, Trends, TV, Youth Marketing
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Celebrating Media Freedom Day In commemoration of Black Wednesday, 19 October 1977, and to celebrate the 15th birthday of the South African National Editors' Forum (SANEF), the editors' forum and the Institute for Advancement of Journalism (IAJ), supported by Media Monitoring Africa, will be jointly hosting an event at 12 noon on South Africa's Media Freedom Day this Wednesday, 19 October 2011, at the IAJ, 9 Jubilee Road, Parktown, Johannesburg. All parties interested in protecting and promoting our precious media freedom are invited to attend. Refreshments will be served and seats are limited. RSVPs must be made to either SANEF (tel +27 (0)11 484 3630; email admin@sanef.org.za) or the IAJ (tel +27 (0)11 484 1765; email leela@iaj.org.za) by 2pm tomorrow, Tuesday, 18 October.  SANEF is also still selling its 100% cotton media freedom T-shirts (I have both options - "You can shut me up but you can't keep me quiet" and "Coalition for freedom of speech: make yourself heard"), aimed at drawing the public's attention that the country's democratic rights are under threat. Please contact SANEF on the above-mentioned details to place your order now. The second monthly online Thought Leadership Digibate will take place this week Thursday 20 October in Cape Town and will largely focus on the out-of-home sector (including commuter and digital), with some insights into the current intention to ban alcohol advertising. Hosted by Aegis Media in conjunction with Bizcommunity.com, the panel debate by media/marketing heavyweights will be streamed live 9am-11am on online radio station The Taxi. Podcasts will be available after the event here on Biz. To stand a chance to WIN one of five double tickets to this week's digibate, courtesy of Aegis and Biz, simply email warren@bizcommunity.com with your name, surname and one sentence why you want to be present by the end of today, Monday 17 October. The fifth and sixth articles in our "Google AdWord Free Trial" series are now up, with tips on bidding, budgeting and how to get to the top of Google with AdWords. Don't forget that Biz Marketing & Media South Africa readers can get R400 worth of pay-per-click advertising on Google through this campaign. To media freedom and beyond! Simone Puterman ( @SimoneBiz) Managing editorResponses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to marketingnews@bizcommunity.com, opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.Today's top stories
Advertising
 [Issa Sikiti da Silva: @sikitimedia] The 'supreme law', requiring media planners to make their decisions solely on budget and reach alone, may no longer be valid in today's complex business environment. "One of the key skills of media planning is the assessment of a multitude of factors that influence the intra-media and inter-media decision," Freshly Ground Insights (FGI) MD Brad Aigner said late ast week in Sandton, Johannesburg. Read more >>
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 [Maria Berrios-Carter] Creaming the top is always a contentious issue and every year we hear people moan about the unfairness of ad awards, ad nauseam. Mostly from the losers. Which got me thinking. About the contents of my fridge, my looming deadline, where I left my keys and where Loerie judges judge. Read more >>
 Joe Public released a tactical ad in Business Day, celebrating the 10 000th arrest by Tracker, with an eye-catching design; 8ta increases its brand equity and awareness by rebranding the iconic Telkom Hillbrow Tower; and Twinsaver Stylepack tower design billboard is creating a fun driving situation for many in Johannesburg. Read more >>
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 [Matt Rose] Internationally, Skittles are positioned as self-centered and psychotic. Diesel's latest tagline is "be stupid'. AnimalPak supplements reek of obsession and loneliness, and Bentley embraces its position as supremely arrogant. These ideas are appealing for the same reasons that The Joker is arguably more intriguing than Batman and why Lex Luther is more resourceful and imaginative than Clark Kent. Read more >>
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Education & Training
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Magazines
 [Angelo Coppola: @angelo2711] I was paging through a couple of B2B (trade) magazines recently, having decided it was time to empty out our business postbox, and I was hugely disappointed and dismayed... the content remains generally unchanged and even the headlines look and read the same. Read more >>
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 The November issue of Sports Illustrated comes out today, Monday, 17 October 2011, and, for the first time in its 25-year history, it has dedicated the edition to investigating the dark and murky side of sport. Read more >>
Media | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
 About 40 editors are expected today, 17 October 2011 at the India-Brazil-South Africa (IBSA) Editors Forum, which is one of several 'people to people' forums being held ahead of the 5th IBSA Summit of heads of state and government hosted by President Jacob Zuma. Read more >>
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Research |  |
The People's Wheels Awards was officially launched late last week, as a partnership between Absa, Avusa Media, TNS South Africa and the Future Group, to provide an alternative approach to the current motor vehicle survey landscape. Read more >>
 [Johanna McDowell] NEW YORK: Day five, Friday, 14 October 2011, was dominated by Dentsu and IPG. Dentsu West is the agency network outside of the Far East. It has a dot in Africa - Mozambique. But otherwise it is everywhere and growing fast. Read more >>
LONDON: The publisher of the Rupert Murdoch-owned Wall Street Journal Europe has resigned after an inquiry found editorial content was influenced by a circulation deal, the paper said on Thursday (13 October 2011). Read more >>
More International news...
 It's not only how much you bid per click that will determine where your ad appears on Google's search results, but also the quality of your offering. Find out how to improve your campaign by increasing your Quality Score. Read more >>
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Branding
 Coca-Cola claims the number one spot, luxury brands make a comeback, Biggest-riser Apple enters the Top 10 for the first time. Read more >>Digital
Prefix Technologies is proud to be one of the technology sponsors for Tech4Africa, the premier mobile, Web and emerging technology conference to be held at The Forum in Gauteng on 27-28 October 2011. Read more >>Yookos Micro-blogging releases an upgrade to its social networking site. Read more >>Education & Training
Dr Veronica Baxter lauds The Learning Theatre as an example of exceptional industrial theatre in the South African scope. Read more >>Online Media | | Online Media section proudly sponsored by | |  |
At the beginning of October the Women24 team dared their readers to go without make-up for a day and load photos of their faces onto Facebook, Twitter and the Women24 website. Read more >>Advertisement:
Printing |  |
 Clarion Innovation and Design (CID) has created a new point of sale (POS) stand for Clicks' new range of nappies. Read more >>Production
 Ruth de Vantier Chowles has joined Golden Planes to head up the director's division with directors Dave Meinert and Sven Harding. Read more >> Curious Pictures and General Post are proud to announce the winners of South Africa's Next Top Filmmaker 2011. Congratulations to Sbu Zuma and Sihle Ngcamu for "What's In A Name" and Keolebongile Moaisi for "The Intersection". Read more >> Egg Films' Terence Neale (Humanoid) directed Sleepyheads, the new KFC Breakfast ad for Ogilvy Johannesburg. Read more >>Radio |  |
 The Media Connection was recently signed up by the International Marketing Council's Play Your Part to launch a Mobi-site advertising campaign via its community radio stations. Read more >>
 [Brian Berkman: contributing editor, travel] Wimdu, a new online marketplace, allows you to book stays like a local, in private accommodation. Providing accommodation the world over, Wimdu's listings are user-rated so immediately users can see which listings are most viewed, booked or rated. Read more >>
More Travel news...
 [Corné Krige] Yes, you did read correctly! I am a week early, but I am 100 percent sure that the All Blacks will win the World Cup for the first time since 1987 when they also played the French on home soil. The French were extremely lucky to get past a 14-man Welsh team who really played their hearts out. The Dragons were dealt a very cruel blow when their captain, Sam Warburton, was shown a red card in the 10th minute of the game. Read more >>
More Sport sport...
 [Johann Smith] Admit it, you love misery. We all do. The feeling you hate, but wallow in - that appears with the sudden realisation that you have lost that which once made you happy, is now gone, and the tears become all that remains of your former joy. Read more >>
More BizLounge news...
- Prima Integrated Marketing wins BMW and Mini CRM and DM account - more info
- Halls signs Billads - more info
- Canderel renews with Billads - more info
The Mortgage & Consumer Credit Magazine seeks to appoint an exceptionally talented and experienced professional to spearhead it's advertising sales to key 'blue chip' banking and financial clients. Read more >>Great opportunity for person with passion for the power and potential of social media. Join a small, dynamic, leading world class company that cares about its people and clients. Read more >>
Click here to customise your jobs section
- Social media over breakfast - LinkedIn training Niche Training - Hillcrest, 18 October
- SA's media freedom day and SANEF's 15th birthday SANEF - Johannesburg, 19 October
- Free workshop - introduction to gaming technology Friends of Design - Academy of Digital Arts - Cape Town, 21 October
- 5th Annual Marketing at Retail Conference POPAI South Africa - Johannesburg, 26 October
- POPAI marketing at retail awards POPAI South Africa - Johannesburg, 26 October
- KFC presents the Add Hope Bikers Breakfast KFC - Gauteng, 30 October
- RadioGAUGE RAB South Africa - Countrywide, 1 November
- Consumer affairs professionals in REAL-time SOCAP South Africa - Johannesburg, 3 November
- Office management LeMark Training and Development - Pretoria, 14 November
- Anti-counterfeiting and brand protection JPEC - Johannesburg, 16 November
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