| 30 May 2011 |
| Marketing & Media | South Africa |
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Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Marketing, Media, Mobile, Newspapers, Online Media, Out Of Home, PR & Communications, Printing, Production, Promotions, Radio, Recruitment, Research, Retail, Sales, Sponsorship, TV, Youth Marketing
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Biz feels the love Activity on Bizcommunity.com has soared on the back of last week's redesign and with the range of features, including self-promotional tools, now available to you, our readers. The revamp was announced directly to our +145 000-strong combined subscriber base and then more publicly via our various newsletters and portals ( there's more than just Marketing & Media | South Africa, you know). In a short space of time, + 7100 SA marketers, creatives and media professionals uploaded profiles - adding to the 49 000 personal accounts which have been accumulating over the past two years. We've also had 2916 new newsletter subscribers last week. In addition, quietly, we have amassed an audience close to 70 000 on Mxit. This is the beginning of a substantial investment in marketing and new products and additional channels for Bizcommunity for 2011, the year of our 10th birthday, which focuses on users and clients. New skills are being brought on board and interesting partnerships formed in order to sustain all of this. Nevertheless, our commitment to quality and varied journalism remains. Thank you for all your loyal support Simone Puterman ( @SimoneBiz) Managing editorPS The latest Ornico Ad Showcase features TV ads for Givenchy Irresistable, IEC, Nando's, Havoline and 5 Gum, and radio ads for Miller, Kurt Geiger, vawter, Frisco and Zambuk. Responses to this column welcomed in our online editor's column archive. Follow Bizcommunity on Twitter at @Bizcommunity and join us on Facebook at www.facebook.com/Bizcommunity. Please send all South African marketing and media news to marketingnews@bizcommunity.com, international news to internationalnews@bizcommunity.com and opinion pieces to contributors-marketing@bizcommunity.com.Today's top stories
Special focus on media freedom
 On Saturday, 28 May 2011, the South African National Editors' Forum (SANEF) presented a special award, Friend of the Media, to former president Nelson Mandela in acknowledgement of his legendary efforts - both in and outside the office - to support a free and independent media. Read more >>
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 [Michelle Solomon] Media responsibility and public trust in the media are similar to the adage of the chicken and the egg. But it's not so much a question of which comes first, but rather that the one simply cannot exist without the other. Read more >>
Marketing
 [Shaune Jordaan] Recently, I attended the South African Tourism Indaba in Durban. Interesting topics of conversation that kept popping up were "value for money", "tough economic times"; "Am I as an exhibitor getting value for money at Indaba? Am I going to achieve ROI from this event?" Many would say yes; however, there are opportunities to increase the benefits through workshops to help exhibitors and attendees with their marketing. Read more >>
Cinema
 Wednesday, 1 June 2011, sees the premiere of the Afrikaans musical comedy 'Ek Lief Jou' in Bloemfontein, where the movie's stars, local singer Kurt Darren, Belgian actress Ilse De Vis, Christina Storm (Egoli) and Andre Frauenstein (Eternity) will be part of the VIP guest list, which includes media and invited guests. Read more >>
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Digital | | Your source of digital advertising | |  |
 [Luke McKend] The arrival of Google Street View in the winelands is only one aspect of how South African wineries and exporters are increasingly looking to technology and innovation to capture and retain new customers, both locally and globally, in a competitive and ever-changing market. Read more >>
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According to the Internet Service Providers' Association of South Africa (ISPA), the single most important task facing the Department of Communications and ICASA is to complete an audit of spectrum usage below 1 GHz so that decisions about the size of the digital dividend can be properly informed. Read more >>
Education and Training
The Brands Engaging Youth workshop, scheduled for Tuesday, 14 June 2011, at The Grace, Rosebank Johannesburg, will feature the co-creator of twitter, Dom Sagolla and other marketing gurus on the subject of marketing to the youth. It will cover the market, social networking, music, authenticity, experiential marketing and engaging online. Read more >>
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Newspapers
 The Our/ Ons Krant community newspaper, based in Bloemfontein and distributed in the Free State, will be represented by the Newspaper Advertising Bureau (NAB) from Wednesday, 1 June 2011. It joins the three local publications the bureau already represents in the area and increases its representation to 160 titles nationally. Read more >>
PR & Communications
Founder Catherine Lückhoff is leaving integrated PR and communications Mango-OMC to focus on an alternative passion of hers in the mobile industry, it was announced today, Monday, 30 May 2011. Lückhoff had co-owned the agency with Nicole Capper. Read more >>
 [Steve Whitford] I used to hate Twitter. What a monumental waste of time. Facebook was marginally better because I knew the people, but, gosh, people could share such rubbish. That's all started to change in recent times. Finally, people are cottoning on to the five Ws and H principle when using social media and it's really giving the Internet impetuous as a communications tool. Read more >>
 MONTREAL, CANADA: Although Bombardier has numerous global engineering accomplishments to its credit, the Canadian media often portrays the firm in a negative light, due to the involvement of Canadian government loan guarantees in the aeronautical bidding process. With the 2010 Olympics taking place in Vancouver, Bombardier wondered if by leveraging the momentum of Canadian pride the Olympic platform could be an opportunity to illustrate the brand's commitment to Canadian business and prosperity. Read more >>
More International news...
Advertising
 Following on from the success of Scooters Pizza's previous "Size does matter" TV commercial, The Red Quarter has produced a sequel that will endear the brand to its target audience. Read more >>Online Media | | Online Media section proudly sponsored by | |  |
News24 had their biggest day yet on the 19 May due to their coverage of the local government election results. Online their numbers were up 100%, while on mobile the increase was a staggering 150%. Read more >>Production
 Are you interested in broadcast television? Would you like the opportunity to work for a production company, learning about broadcast television for 1 year? Read more >> Platypus Productions' Ian Chuter directed the latest Carling Black Label campaign, following in the footsteps of some of South Africa's finest directors. Read more >>Radio |  |
Randall Abrahams will share his opinion on the topic of 'The Resilience and Dynamic Energy of Radio' in a series of national roadshow presentations to the local media industry sponsored by Heart 104.9FM and Gagasi 99.5FM. Read more >>Recruitment | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
The CRF Institute believes it is time to take both HR and employer branding to a next level. Read more >>Advertisement:
Research |  |
Delegates can look forward to a full conference programme at the annual SAMRA conference next week, on 1, 2 and 3 June, at the Riverside Lifestyle Resort. Read more >> In partnership with the Embassy of Japan, Analytix Business Intelligence conducted a survey in March 2011 amongst 1 000 South Africans over the age of 18 years in order to understand what South Africans think about Japan with regard to the Japanese culture, politics, economy and technology. Read more >>Sponsorship
 At this year's Comrades Marathon Toyota won the title as the best performing team, with their first four Central Gauteng athletes to cumulatively clocking up the quickest time of all participating teams. Read more >> The South African Rugby Union (SARU) announced on 25th May that BMW South Africa (Pty) Ltd has joined the Springbok sponsorship family as the official vehicle sponsor of the national team. Read more >>
Local is lekker at L'Oreal luncheon
 
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MacGyver Knife album launch
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 [Henrie Geyser: motoring editor] In line with its new motor sport leanings, Renault has introduced two new sporty-looking Mégane GT Line models to appeal to enthusiastic drivers whose credit cards can't quite stretch to the Clio Sport and Megane Cup ranges. Read more >>
More Motoring news...
 [Brian Berkman: contributing editor, travel] Buck Rogers landed at The One&Only Hotel Cape Town in the men's area of the Spa. He may have also visited the women's wet spa area but as I haven't, I can't say. Read more >>
More Travel news...
 [Corné Krige] A couple of weeks ago I was very worried about the Springboks chances in this year's World Cup. The reason for my concern was that the senior players in most of the franchises were struggling with their form. This was escalated by the fact that Bulls were struggling for form and that many of the Springboks going to the World Cup would come from their ranks. Read more >>
More Sport sport...
 OppiKoppi 17, the "Unknown Brother" Festival will be held from 5 to 7 August, 2011, at OppiKoppi Farm, Northam, Limpopo Province, has announced its initial line-up of performers. Read more >>
More BizLounge news...
- NAB represents the Our/Ons Krant in Bloemfontein - more info
- Provantage re-appoints Twiga Communications - more info
Three month contract available in exciting events marketing agency based in Parkview.
- Start 1 June
- Salary negotiable
- Own transport
- Send copy of CV Read more >>Digital radio editorial. Strategy. Editorial vision. Degree. Recognised industry leader. 5+ years publishing (3 management) experience. Content operations, proven track record building successful publishing properties, both traditional & online. Read more >>
Click here to customise your jobs section
- CAiPT - needs of aspiring entreprenuers Midi Business Creations - Cape Town, 4 June
- African marketing show - Jeremy Maggs Future Publishing - Illovo, Johannesburg, 8 June
- Brands engaging youth workshop Marketing Mix - Johannesburg, 14 June
- Zef zeffer zefste Cape Theatre Ensemble - Cape Town, 17 June
- Marketing short courses AAA School of Advertising - Johannesburg, 20 June
- Boston T launch On The Ball Communications - Cape Town, 23 June
- Event management Continuing Education at University of Pretoria - Pretoria, 29 June
- Social media strategy Androyd Connections - La Lucia, 30 June
- Hats, pearls and all that jazz The LifeMatters Foundation - Cape Town, 19 July
- Jo'burg international motor show Johannesburg International Motor Show - Johannesburg, 6 October
Click here to customise your events section
"Before there was an Internet, people probably spent a lot of time wondering what to do with all their pictures of cats. (via Twitter)" - Steven Winterburn
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