 15 Mar 2010 |
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 Today, Monday, 15 March 2010 sees the launch of the 2010 Loeries campaign, and it promises - tongue-in-cheek - to be the biggest event of the year. As Herman Manson writes, “Before those FIFA lawyers get their knickers in a knot again - Kulula-style - no part of the campaign actually ever mentions the FIFA World Cup or shows a football. It's called having a sense of humour.”Saturday 13 March saw the launch of the Professional Journalists' Association (ProJourn), which aims to give working journalists (is there any other kind?) a voice. The Gautrain also hosted a highly successful #tweetuponrails tweetup, and excited Twitterers were treated to a spontaneous test trip on the tracks. Then, in the evening, South African Tourism hosted a braai to celebrate the inaugural flight of V Australia from Oz to Jozi. Last week, a contingent of South Africans landed in Austin, Texas, and have been tweeting up a storm ever since at the annual SXSW (South by South West) festival for the convergence of emerging technologies, original music and independent films. By all accounts, Eve Dmochowska's Saturday panel on her brand new www.crowdfunding.co.za project - which since accidental launch on Thursday 4 March has raised R795 000 already in individual pledges towards a single angel fund for South African start-ups - has been wowing the world. View our SXSW twitterfall to see what our Saffers are up to in the US! Also last week Thursday 11 March saw the launch of the new world-class Stark Studios in Fontainebleu, Johannesburg, the new home for the production of Afrikaans soapie Binneland Sub Judice. In April Binnelanders is going from half-hour to one-hour slots five days a week, and a legal storyline is being incorporated into the hospital theme. All filming is done in HD. Highly impressive and huge in so many ways. For the more competitive of you out there - especially those of you who have to pitch to clients - we've got three copies of veteran Bizcommunity contributor Sid Peimer's new book The Clear Win to give away. It's a piece of cake... all you have to do is find just the word. Come on, enter now! Go go go, South Africa, go! Simone Puterman & Rod Baker PS In this week's Ornico Ad Showcase, we feature TV ads for Tetra PaK, Virgin Money, Speko, South Africa and BMW, and radio ads for Virgin Money, DStv, Virgin Money 2, Koo and Vodacom. Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive. Today's top stories
Win a copy of Sid Peimer's new book - find the word To win one of three copies of Sid Peimer's new book, The Clear Win, which deals with the ins and outs of pitching to clients, all you have to do is find the one word that he reckons is the be-all and end-all when it comes to pitching for the account and winning it. A regular Bizcommunity.com contributor, Peimer calls it his one word speech! To help you find the word, we're given you the table of contents, introduction and first two chapters of the book - so all you need do is pick the right word out of about 2000 or so. Come on, give it a go. It's a doddle. For more details of 2010's most interesting (and shortest) competition, go to www.bizcommunity.com/TheClearWin-Competition.html.
Can Couchsurfing turbocharge last-minute bookings for 2010? [Dr Nikolaus Eberl] When the International Travel Bourse (ITB) held in Berlin declared the 2010 edition closed on Sunday, 14 March 2010, the unanimous conclusion was that last year's downcast industry mood of recession has been replaced with buoyant hopes of a sooner-than-expected recovery, as 187 countries, including South Africa, vie with one another to lure European visitors to their parts of the world. Read more >>AdvertisingLoeries 2010 to be largest spectacle ever (in Woodstock), promises Human [Herman Manson] The Loeries 2010 Call for Entries campaign launches today, Monday, 15 March 2010. Loeries CEO Andrew Human discusses this years' campaign theme, rule changes, 'pro-active' work and what's in store for the biggest (advertising) event of the year. Read more >>Festival of media announces MIPTV partnership The Festival of Media and MIPTV have partnered to offer a special package for delegates wishing to attend both events. Read more >>DesignStudent design competitions focus on sustainability Two design student awards, focusing on sustainability and the earth, have opened for 2010 entries. CaesarStone has made the Earth the contestants' client, while the Plascon Prism competition for the first time has extended its criteria to include professionals. Both student competitions offer the winner's lecturer an opportunity to share in the travel prize. Read more >>Advertisement: 
Intl Conference on Online Media Measurement report backLast week, Josh Adler, head of the OPA Measurement Committee, was in Portugal for the International Conference on Online Media Measurement (I-COM Summit). To find what this means for South Africa's advertising, branding, media and digital industries, read Adler's five posts on his Bizcommunity.com blog.Education and TrainingImprove your Internet usage with UCT onlineThe University of Cape Town's (UCT) Information Systems Department has partnered with GetSmarter, a specialist online training company, to present Internet Super-User Course, a part-time, Internet-based course aimed at novice to intermediate Internet users. Read more >>
'Voiceless' SA journalists finally get a home [Issa Sikiti da Silva] It was a case of giving a voice without having a voice. That is how working journalists in South Africa were described in the past, but that is about to change as the Professional Journalists' Association (ProJourn) has officially launched. Read more >>MobileTrudon warns again about SMS scamAnother scam SMS message, purportedly from Trudon Mobile, has been denounced as a fraud. The message, from ‘Johan' promises recipients that they have won R100 000. "This is a scam and Trudon has nothing to do with this so-called competition," says Lionel Smith, GM marketing for Trudon, publishers of Yellow Pages and owners of Trudon Mobile.Advertisement:  NewspapersInterview? Winnie denies interview ever happened NEWSWATCH: Winnie Madikizela-Mandela says that an interview written by Nadira Naipaul, the wife of Nobel laureate Sir VS Naipaul, and which appeared in the London Evening Standard, and in which she is alleged to have said Nelson Mandela sold out blacks and that Archbishop Tutu ‘is a cretin', never occurred, reports IOL. Read more >>
Roots 2010 results available today Roots 2010 urban retail and readership consumer research survey is available for retailers, marketers, media planners and strategists on Telmar systems free of charge as of today, Monday, 15 March 2010. Read more >>[ICOM] Conclusions... [Josh Adler] It's over and I'm pretty knackered. I can happily blame the few guys I went out with last night; an evening rounding off on a high note what has been an interesting conference experience. The conversation into the early hours was deep and intellectual, focusing mainly on past episodes of Top Gear, horseracing and worst cities in the world, while some of us lost money at the roulette table. Read more >>
AdvertisingArtifact "Big Idea" wins recognition - Artifact AdvertisingIdea Bounty is a website created by Quirk eMarketing that looks for “Big Creative Ideas” for their clients from the general public in SA and globally - a concept known as crowdsourcing. The latest bounty was won by Artifact Strategy Director, Lindy Taoushiani, who walked away with a Gold and a Silver. Read more >>
Brand owners, brand builders given opportunity to go down in history - Brands & Branding Publisher of The Encyclopaedia of Brands & Branding in South Africa, Ken Preston, is seeking founder sponsors for The Museum of Branding, Advertising and Packaging in South Africa, a project he launched late last year intended to conserve South Africa's branding history for future generations of marketers and consumers. Read more >>DigitalMaking social media work - four things that make getting into social media make more business sense - Popimedia According to research the use of social networking increased by 21% worldwide in 2009. While it's growing and more and more people are talking about it, it also seems that most businesses are still trying to understand why they should be using it in the first place. What's that about? Read more >>[The Digital Edge] A new sound - Cambrient This week The Digital Edge took a trip to the audio plastic surgeon, got some botox and a tummy tuck, and emerged with a leaner, fresher sound. Read more >>Local online properties create first-rate World Cup sections to satisfy demand for quality editorial - Habari GroupHabari Media and their online partners, BBC.com and MSN SA, are offering South African advertisers dedicated World Cup sections compiled by leading sports journalists. Read more >>
Powerful plays open the Ikhwezi Theatre Festival THEATRE [Michael Britton] Since 1998, the Baxter Theatre Centre has been running Ikhwezi, a cultural outreach festival. This year, the festival presents 12 new plays, and if the two plays showcased on opening night are anything to go by, it promises to be well worth getting along to see a few shows. With a host of new acting talent on display, and featuring the work of new playwrights, it's hats off to the Baxter for their efforts in bringing community players to mainstream theatres. Paul Snodgrass is so lonely THEATRE [Ruth Cooper] I think the Baxter main concert arena might be my new favourite place to hear bands, not surprisingly they have really great acoustics and hearing Taxi Violence belt it out as opener to Paul Snodgrass comedy routine was a great pleasure. After an electrifying performance of Jim's Revenge and Devil n' Pistol, Mr Snodgrass took to the stage and growled out an intense number, which basically consisted of him repeating I'm so lonely like a coked up and angry Axel Rose.
"I find that the harder I work, the more luck I seem to have." - Thomas Jefferson Print - Print any item in this newsletter. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter. 
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