Newspapers uniteFifty-six newspapers, a number of them South African, have taken the unprecedented step of speaking with one voice - albeit in 20 languages and from 45 countries - and issued the same editorial calling on world leaders, meeting in the Danish capital, Copenhagen, to set aside their differences and decide on an effective plan of action to combat global warming. As the editorial states: “...humanity faces a profound emergency” and so far, the world's leaders' response to the growing crisis has been anything but impressive. On a more positive note, last year, the International Marketing Council of South Africa hosted a tour of American bloggers as part of a marketing and PR campaign. This week, 24.com's Matthew Buckland is the South African representative of Travelling Geeks in Paris, France. “The goal of the tour is to collaborate with innovators and influencers, and then share that knowledge and insight to a collective global audience through blogging, video, social media tools, traditional media and meetups,” explains Buckland in his blog. Follow the travelling geeks on Twitter at #tg09, on their Facebook fan page, on Flickr and the web. Last but not least, congratulations go to TimesLIVE for reaching one million unique browsers in November 2009 and News24 for cracking 1.5 million unique browsers, according to Nielsen Netratings, and to South Africa for Friday night's 2010 FIFA World Cup Final Draw in the Mother City, which appears to have gone off like, well, the mother of all parties. Bring on 2010! Simone Puterman & Rod BakerPS In this week's Ornico Ad Showcase, we feature TV ads for Coca-Cola, Debonairs, Toyota, Kalahari.net and Windhoek Lager, and radio ads for Maq, Motorola, MTN, Nando's and Halls. Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive or on our editorial blog: http://blog.bizcommunity.com.Today's top stories
2010 FIFA World Cup
adidas and FIFA presented the adidas Jabulani, the Official Match Ball for the 2010 FIFA World Cup South Africa to the world on the day of the Final Draw, 4 December 2009, in Cape Town. Read more >> CAPE TOWN: The CEO of the 2010 FIFA World Cup Organising Committee South Africa, Dr Danny Jordaan, said the 2010 Final Draw held in Cape Town on Friday, 4 December 2009, delivered on the promise of a world-class event. Read more >> FIFA announced late last week that it had signed a media rights agreement with Sony, an official FIFA partner, to deliver 3D images from up to 25 matches. It will use the best expertise available in its production in 3D and take advantage of Sony's technologies and know-how in the area of 3D to make technology history. Read more >>According to SME Survey's principal researcher, Arthur Goldstuck, some 86% of SME owners believe that the 2010 FIFA World Cup will be positive for the country, but since sponsorships are far beyond the means of any SME, it does render direct benefit practically impossible. SMEs are well aware of this; just 45% believe the event will benefit their business directly. Read more >>Following the first of a series of Food Advisory Day seminars, which started on 28 October 2009, the seminars have been extended to Cape Town and Johannesburg as well. Hosted by eThekwini municipality's health department in KwaZulu-Natal, the seminar addressed measures that seek to improve the level of food safety and to ensure that the formal food sector complies with the regulations and the requirement related to food safety. Read more >>Advertising
The closing date for entry for the second annual One Show Entertainment Awards is Friday 11 December 2009 for the best branded entertainment work. And don't forget to enter One Show, One Show Design and One Show Interactive! Read more >>Branding | | Idea Engineers will grow your brand, reputation & business. | |  |
 The Southern Africa Luxury Association (SALA) has produced what it claims is the first annual report on the local luxury market, entitled South Africa: a New Frontier for Luxury Brands? The survey used 100 in-depth interviews with luxury industry representatives, commentators and consumers, both in SA and abroad, in order to provide valuable strategic insight on an otherwise supposedly uncharted market. Read more >>Magazines |  |
Maverick puts muscles onlineBodybuilding magazine Muscle Evolution is extending its already extensive online offering with the launch of Muscle TV, adding to its existing expert blogs, Facebook pages, Twitter feeds and a free-to-view digital version of the print issue. For more, go to www.muscleevolution.co.za. Media | | Recruitment - Advertising, Marketing, Public Relations, Media Sales | |  |
[Issa Sikiti da Silva] The Presidency has been accused of acting improperly and discrediting itself after leaking the Mail & Guardian's lead story to South Africa media late last week. Read more >> Advertisement:  NEWSWATCH: The Limpopo provincial government is recruiting journalists to communicate with the media and the public, reports Sunday World, which also reports that the SABC said No! to sports anchor Robert Marawa being MC for the 2010 FIFA World Cup draw in Cape Town on Friday, 4 December 2009. Meanwhile, the ASA has told Two Oceans to change its “misleading” advertising material claiming that the company's wines originate from Cape Point, reports IOL. Read more >>Mobile
 [Eddie Groenewald] The Regulation of Interception of Communications and Provision of Communication-Related Information Act (RICA) has come into effect and, apart from the administrative nightmare of having the act implemented, the industry has been left wondering what the implications of the act will be. Read more >>Production
 At a graduation ceremony held in Randburg late last week, 16 young filmmakers of the MultiChoice film talent incubator programme were rewarded for 24 weeks of intensive training in camera techniques, producing and directing, as well as sound and editing techniques. Read more >>Research
 The Television Audience Measurement Survey (TAMS) universe update has increased the total adult TV universe by 4%, with an additional 837 833 adult viewers in the mix. The terrestrial adult (16+) TV universe declined by 1%, losing just over 291 000 viewers, while DStv's grew by a whopping 33% thanks to an additional 1,129-million viewers. Read more >> [Terry Levin] In pursuit of inspiration about what to do about the annual festive deadline/card/mailing/donation quandry, I decided to see what they're up to in Japan - one of the bastions of global design, typography, food etc. I thought. So next I tried Googling "all natural enlightened treehugging festive season" instead, which yielded much more inspiring results. Read more >> Marketing & Media
Ads24 has announced that there will be no rate increase for January 2010, and that when the rates are adjusted on 1 February, it will also be the lowest overall increase in years. This will be followed by a staggered rate increase of just 1% from 1 October 2010. Read more >>Advertising
 To illustrate the power of Dinu's super-absorbent kitchen towels, Euro RSCG South Africa has conceptualised a convincing demonstration of the new range's key benefit. Read more >> Automark, Toyota's certified used vehicle brand in South Africa, has chosen to have Buddy, the wise-cracking dog, appear in their newest television commercial and feature in all of their marketing communications. Read more >>Digital | | Your source of digital advertising | |  |
 The Digital Edge will take a look at the constantly growing trend of online dating and will speak to a creator of an online dating service as well as an author of an online dating book to try understand who uses the service. Read more >>Eventing |  |
 Black River Parkway Investments hosted their year-end bash for all their tenants on Thursday, 26 November. Over 1000 invited tenants attended and were entertained throughout the evening by DJ Sox and well-known South African Band, Dirty Skirts. Read more >> Thirst Bar Services' mobile bars transform any function into something truly special - only professional mixologists staff them, and they use the best available, quality beverages and ingredients. Read more >> Experiential marketing agency, Exp, has successfully activated the FIFA World Cup Trophy Tour by Coca-Cola event in 12 countries of the African tour. In addition, Exp developed the strategic, creative and logistics toolkit for the event, utilised in many other countries. Read more >>Magazines
 Arts and culture magazine, CLASSICFEEL, is the recipient of the 2009 PICA Award for Best Magazine Cover. The award is judged mainly on the effectiveness of a cover on a newsstand and the role it played in increasing circulation for the month in question. Read more >>Online Media | | Online Media section proudly sponsored by | |  |
 Ashworth Africa Tours & Safaris approached Fireworkx for a complete website redesign. Targetted mainly at wealthy United States and European clients, the new website is laid out in a magazine format and features large destination images. Read more >> Fin24.com was awarded ‘the best online solution' at the PICA Awards for the third year in a row on Thursday, 26 November. This comes hot on the heels of the bronze pixel Fin24.com received at The Bookmark Awards just two weeks earlier. Read more >>South Africa's first live online car auction website, Online Car Bid, has teamed up with the country's leading online media agency, R.O.I. Media, to take their already successful website to even greater heights. Read more >>Out Of Home |  |
 Residents in Cape Town and Johannesburg may recently have noticed bold flashes of bright yellow on their city streets. This is because short-term insurance company, Santam, has launched its latest advertising campaign with fifteen eye-catching, branded cabs. Read more >>Production
 ESPN will have one-year exclusive rights to six tracks for use in their 2010 soccer programming by composers Ben Amato, Daniel Eppel and Wim Kock. Thereafter the tracks will be available for all to use on Killer tracks, a very popular US music library. Read more >>Research
Three out of four people are excited about the 2010 FIFA World Cup - but a half are concerned about a terrorist attack. These are the results of two studies released by marketing and social insights company, TNS Research Surveys. Read more >>Retail
 A message from Rentokil's General Manager, Gavin Curtis. Read more >>  More  [Sindy Peters] Overtone, organisers of Zimfest Cape Town announced in early November that Zimfest, originally planned for 19 - 21 November 2009 at the De Heuvel Olive and Wine Estate in Tulbagh, had to be postponed due to unpredictable weather conditions. According to Magdalena Zukowski, general manager of Overtone SA, Zimfest is definitely still on for early January 2010, but a set date is still to be confirmed.
 [Thomas Marmalade] The Owner of the house where I live in Rondebosch often says this. Who am I are to argue?
Great excitement when Owner and Owner's Daughter said there was a seat for me at Lord (nogaal!) Andrew Lloyd Webber's Cats at the Artscape this last weekend. Actually, also some trepidation as (strictly between you and me) I'm a bit of home body and don't go out much (at least off the property, I'm out around the garden most summer nights). Fact is, last time I went out was to the vet, and I would like to pass over that pretty quickly, thank you. Owner says I cried a lot, I say that's a calumny.
Time KeepingWe are a small design agency... and we continually butt heads over the best way to do timesheets! Anyone have any good ideas for us please? What is your view? Featured jobs Join South Africa's visionary animation group. We're looking for the super talented to join our award-winning team in the creation of commercials and television branding. Read more >>
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Leading publisher of technical magazines in Muldersdrift area seeks experienced, motivated, confident advertising sales executive for a well-established and highly regarded technology magazine. Drivers licence and own car essential. Read more >>Bottomline Interactive is looking for creative, self-motivated mid-senior Flash AS3 developers who enjoy working as part of a dynamic team of digital designers. Candidates require an online portfolio. Read more >>
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Stress management Personal Mastery Training and Consulting Solutions - Midrand, 7 December "The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business." - Derby Brown Print - Print any item in this newsletter. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter. Sponsors: | | Advertisement:
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