SA leads The One Show regional tally, with Ogilvy heading up the winners

17 May 2024

South Africa won five Silver Pencils, one Bronze Pencil and 15 Merits out of a total of five Silver Pencils, four Bronze, and 53 Merits awarded to five countries in the Middle East and Africa region at The One Show 2024.

Source: © Branding Asia South Africa won five Silver Pencils, one Bronze Pencil and 15 Merits from The One Show 2024

Source: © Branding Asia Branding Asia South Africa won five Silver Pencils, one Bronze Pencil and 15 Merits from The One Show 2024

Ogilvy South Africa Cape Town led the region with five Silver Pencils and three Merits. Three Silver Pencils were for its campaign The Blind Spot for client Volkswagen and two for Bread of the Nation for ABInBev.

The One Show named the winners ahead of the gala awards ceremony tonight Friday 17 May at Cipriani Wall in New York.

Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits. A total of 20,038 pieces from 65 countries were entered in The One Show 2024.

Middle East and Africa Region

The count of One Show 2024 Pencil and Merit wins in the Middle East and Africa region, by country, is as follows:

South Africa: 5 Silver, 1 Bronze, 15 Merit
Saudi Arabia: 2 Bronze, 8 Merit
United Arab Emirates: 1 Bronze, 26 Merit
Morocco: 2 Merit
Kazakhstan: 1 Merit

The One Show 2024 Pencil winners in the Middle East and Africa

The list of all The One Show 2024 Pencil winners in the Middle East and Africa, by country, is as follows:

South Africa: Silver Pencil

Ogilvy South Africa Cape Town with M-Sports Marketing Communication Randburg, LittleBig and FPL Audio Bread of the Nation for ABInBev in Direct Marketing, Direct Marketing for Good
Ogilvy South Africa Cape Town with M-Sports Marketing Communication Randburg, LittleBig and FPL Audio Bread of the Nation for ABInBev in Experiential & Immersive, Experiential & Immersive for Good
Ogilvy South Africa Cape Town with Run Jump Fly Cape Town/Johannesburg and Thingking Cape Town
The Blind Spot for Volkswagen South Africa in Direct Marketing, Experiential - Brand Installations
Ogilvy South Africa Cape Town with Run Jump Fly Cape Town/Johannesburg and Thingking Cape Town The Blind Spot for Volkswagen South Africa in Experiential & Immersive, Brand Installations
Ogilvy South Africa Cape Town with Run Jump Fly Cape Town/Johannesburg and and Thingking Cape Town The Blind Spot for Volkswagen South Africa in Experiential & Immersive, Craft - Art Direction

South Africa: Bronze Pencil

Promise Johannesburg Finding the Forgotten Graduate for PPS in Radio & Audio-First, Craft - Writing – Series

Source: © Strategy South Africa’s Promise agency has won Africa and the country’s only awards at the ADC 103rd Annual Awards

SA's Promise agency wins at the ADC 103rd Annual Awards

15 May 2024

Saudi Arabia: Bronze Pencil

Leo Burnett KSA Jeddah with Saatchi & Saatchi ME Dubai ProtecTasbih for Saudia in Direct Marketing, Physical Items
Leo Burnett KSA Jeddah with Saatchi & Saatchi ME Dubai ProtecTasbih for Saudia in Health & Wellness, Promotional Items

United Arab Emirates: Bronze Pencil

Impact BBDO Dubai with Impact BBDO Beirut The Newspapers Inside the Newspaper Edition for AnNahar Newspaper in Print & Promotional, Print & Promotional for Good

Red & Yellow student, Philippa Scholtz, awarded in Young Ones Student Awards 2024

14 May 2024

Global winners

Globally, FCB New York topped the list of Gold Pencil winners with 14, including 13 working with 456 Studios New York for Dreamcaster on behalf of AB InBev, Michelob ULTRA. That was also the entry to take home the most Golds this year.