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 Today, Monday, 15 March 2010 sees the launch of the 2010 Loeries campaign, and it promises - tongue-in-cheek - to be the biggest event of the year. As Herman Manson writes, “Before those FIFA lawyers get their knickers in a knot again - Kulula-style - no part of the campaign actually ever mentions the FIFA World Cup or shows a football. It's called having a sense of humour.”Saturday 13 March saw the launch of the Professional Journalists' Association (ProJourn), which aims to give working journalists (is there any other kind?) a voice. The Gautrain also hosted a highly successful #tweetuponrails tweetup, and excited Twitterers were treated to a spontaneous test trip on the tracks. Then, in the evening, South African Tourism hosted a braai to celebrate the inaugural flight of V Australia from Oz to Jozi. Last week, a contingent of South Africans landed in Austin, Texas, and have been tweeting up a storm ever since at the annual SXSW (South by South West) festival for the convergence of emerging technologies, original music and independent films. By all accounts, Eve Dmochowska's Saturday panel on her brand new www.crowdfunding.co.za project - which since accidental launch on Thursday 4 March has raised R795 000 already in individual pledges towards a single angel fund for South African start-ups - has been wowing the world. View our SXSW twitterfall to see what our Saffers are up to in the US! Also last week Thursday 11 March saw the launch of the new world-class Stark Studios in Fontainebleu, Johannesburg, the new home for the production of Afrikaans soapie Binneland Sub Judice. In April Binnelanders is going from half-hour to one-hour slots five days a week, and a legal storyline is being incorporated into the hospital theme. All filming is done in HD. Highly impressive and huge in so many ways. For the more competitive of you out there - especially those of you who have to pitch to clients - we've got three copies of veteran Bizcommunity contributor Sid Peimer's new book The Clear Win to give away. It's a piece of cake... all you have to do is find just the word. Come on, enter now! Go go go, South Africa, go! Simone Puterman & Rod Baker PS In this week's Ornico Ad Showcase, we feature TV ads for Tetra PaK, Virgin Money, Speko, South Africa and BMW, and radio ads for Virgin Money, DStv, Virgin Money 2, Koo and Vodacom. Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive. Top stories
Win a copy of Sid Peimer's new book - find the word To win one of three copies of Sid Peimer's new book, The Clear Win, which deals with the ins and outs of pitching to clients, all you have to do is find the one word that he reckons is the be-all and end-all when it comes to pitching for the account and winning it. A regular Bizcommunity.com contributor, Peimer calls it his one word speech! To help you find the word, we're given you the table of contents, introduction and first two chapters of the book - so all you need do is pick the right word out of about 2000 or so. Come on, give it a go. It's a doddle. For more details of 2010's most interesting (and shortest) competition, go to www.bizcommunity.com/TheClearWin-Competition.html.Advertisement:  Freelancers invited to SAFREA Gauteng AGMThe Gauteng branch of the Southern African Freelancers' Association (SAFREA) will hold its AGM at 5pm on Wednesday, 24 March 2010, at the private studio of Primi Piatti in The Zone, Rosebank. Media freelancers - such as writers, photographers, editors, proofreaders, graphic designers, illustrators, researchers, translators and other experts in communication who are not yet members - are welcome to attend. Read more >>Digital not replacing traditional marketing - Miles Young [Issa Sikiti da Silva] The great mistake of today's business environment is to believe that digital can fulfil the role of marketing. It will not, Miles Young, global CEO of Ogilvy and Mather Worldwide, said yesterday, Tursday, 9 March 2010, in Johannesburg. Read more >>CT marketers meeting set for end March The Marketing Association of South Africa will hold a meeting on Friday, 26 March 2010, 9am-10.30am at the Sanlam head office in Bellville, where Chris de Villiers, executive director will hold a general information meeting, to pursue the establishment of the Cape Town Branch steering committee and to organise two Cape Town seminar events for this year. Read more >>Aristotle understood networking [Ann Druce] Networking has become a buzz word, but it's hardly a new way to market your business. Of course, the fact that it has been around for generations underscores that it does have merit. The only real change is the way in which networking has been formalised. Read more >>
Can Couchsurfing turbocharge last-minute bookings for 2010? [Dr Nikolaus Eberl] When the International Travel Bourse (ITB) held in Berlin declared the 2010 edition closed on Sunday, 14 March 2010, the unanimous conclusion was that last year's downcast industry mood of recession has been replaced with buoyant hopes of a sooner-than-expected recovery, as 187 countries, including South Africa, vie with one another to lure European visitors to their parts of the world. Read more >>FIFA World Cup trophy to tour SA in May [Issa Sikiti da Silva] The FIFA World Cup trophy is set to arrive in South Africa in early May to begin a national journey as the end of its worldwide tour, which comprises 86 countries and 130 000km, draws near. Read more >>Why no advertising while world cup is on? [Chris Moerdyk] A growing number of media owners in South Africa are finding that their regular advertisers are holding back on placing ads during June and July 2010 when the FIFA World Cup is on, and they're at a loss to understand why. I must admit it is mystifying. Read more >>Decorate your car mirrors, wear makarapa online, visit the fish - 2010 is fun for all 2010 fever is spreading across all areas of life: Mini is offering everyone the chance to brand their cars with free flag covers for car mirror caps, people can go online and create a virtual makaraba over their photos, and Port Elizabeth's Oceanarium has a huge Coca-Cola mural on its entrance to welcome visitors to football and fish. Read more >>MTN campaign pushes African win for 2010 JOHANNESBURG: MTN, 2010 FIFA World Cup sponsor, has unveiled a campaign that aims to support an African winner in the upcoming event. MTN plans to roll out its Africa United campaign across the continent, comprising communication across print, broadcast and online channels. Read more >>SA's 2010 share shocker NEWSWATCH: It appears that FIFA will be the major financial beneficiary of 2010 while South Africa, the host country, will not only carry a ‘disproportionate share' of the financial burden for staging the event, but also see fewer economic benefits than were expected, according to Business Report. Read more >>Can 2010 boost civic pride like Vancouver? [Dr Nikolaus Eberl] When the Olympic flame was extinguished in the cauldron and the Vancouver 2010 Winter Olympic Games were officially declared closed by IOC President Jacques Rogge, commentators were unanimous in declaring the hosting nation the biggest winner. Read more >>Malls roped in on safety drive [Ray Maota] With the 2010 FIFA World Cup drawing closer, the City of Joburg is raising the hype by hooking in shopping malls to market the football competition. Read more >>Zakumi makers zapped NEWSWATCH: The Chinese company that was contracted to produce the 2010 figurine, Zakumi, has been forced to cease work after FIFA's Global Brands Group withdrew its approval of the Chinese company, which, it seems, was paying its workers the equivalent of about R23 a day, reports Times Live. Read more >>AdvertisingFestival of media announces MIPTV partnership The Festival of Media and MIPTV have partnered to offer a special package for delegates wishing to attend both events. Read more >>Loeries 2010 to be largest spectacle ever (in Woodstock), promises Human [Herman Manson] The Loeries 2010 Call for Entries campaign launches today, Monday, 15 March 2010. Loeries CEO Andrew Human discusses this years' campaign theme, rule changes, 'pro-active' work and what's in store for the biggest (advertising) event of the year. Read more >>Young Guns 8 entries open soon The Art Directors Club (ADC) announces the launch of ADC Young Guns 8, with call for entries opening on 24 March 2010 and closing on 12 May. Save US$25 on the entry fee with an early bird deadline of 15 April. Read more >>Speaker lineup for 2010 Festival of Media The fourth annual Festival of Media, to be hosted 18 - 20 April 2010 in Valencia, Spain will feature a lineup of business leaders from the global communications and advertising industry. Speakers will address the issues affecting the industry and provide insight into how the marketing industry is evolving. Read more >>Restructuring at Publicis South Africa Richard Pinder, Publicis Worldwide COO, announced yesterday, Wednesday, 10 March 2010, that Kevin Tromp has been appointed as CEO of Publicis South Africa and group MD of Starcom MediaVest Group (SMG), Gordon Patterson, will oversee Zenith Optimedia South Africa, with immediate effect, following the announcement of the retirement of Francis Blitz as chairperson of the South African operation. Read more >>Paying tribute to the late Robyn Putter Bizcommunity.com and Ogilvy has created a special tribute page to Robyn Putter, who lost the fight against cancer last week. The page highlights some of his well-known ads, and readers are invited to view and add their tributes and condolences.Pritt comes unglued in ad case The Advertising Standards Authority (ASA) has said Henkel AG, manufacturer of Pritt, has no exclusive rights in South Africa to the red of its glue stick and the advertising associated with the product. Read more >>M&C Saatchi Abel announces first account win The Rezidor Hotel Group, which includes the Radisson Blu, the new lifestyle brand Hotel Missoni and Park Inn, is the first account win announced by M&C Saatchi Abel, which opened its doors just over a month ago. The announcement was made yesterday afternoon, Wednesday, 9 March 2010. Read more >>Come debate at AMASA March panel discussionAMASA's March workshop, at 4.30pm on Wednesday, 10 March 2010, at the JSE Sandton, offers a panel debate on the Target Group Index's (TGI) recent decision to re-cost the supply of its data to agencies. Panel representatives include Dustine Tobler, marketing services manager of Ads24, Kim Weissensee, MD of Applied Media Logic and Grant Robertson, director at TGI. Non-members pay R50.Top of their class - AAA students excelThe top 2009 graduates of the Johannesburg campus of the AAA School of Advertising were honoured at the graduation ceremony late last week at the University of Witwatersrand's Linder Auditorium in Parktown. Read more >>
Matola moves from ICC Durban to IMC Miller Matola, CEO of the International Convention Centre (ICC) Durban since 2006, has been appointed as the CEO of the International Marketing Council of South Africa (IMC), responsible for overseeing the marketing of Brand South Africa around the world. Read more >>Advertisement:  Capitec named Brand of Tomorrow Swiss-based financial services group Credit Suisse used 3000 analysts in 50 countries to identify the brands around the world that are most likely to significantly outperform their markets and competitors over the next 3-5 years and one of them is South Africa's youngest retail bank, Capitec Bank. Read more >>Makeover for Milky Lane The Ola Milky Lane brand has undergone rejuvenation, beginning with Fourways, Monte Casino and Eastgate in Johannesburg and Galleria Mall in KwaZulu-Natal, and will be rolled out countrywide shortly. Read more >>
Ster-Kinekor branches out into Lesotho Ster-Kinekor Theatres is opening its first cinema multiplex in the mountain kingdom of Lesotho, as part of the company's strategy to expand into Africa. Read more >>CRMEntertainment, hospitality industries need data mining"Information buried in databases is worth huge amounts of revenue if harnessed correctly. By using the modelling capabilities and toolsets available within data mining software to support the entire process, organisations can quickly and efficiently produce models that help marketers to reach the right person, with the right offer at the right time," says Nathalie Ing, business lead for customer intelligence at SAS Institute. Read more >>CSIGlobal recognition for local CSR initiativesThe Young Presidents Organisation (YPO) named Pick n Pay's new chairman, Gareth Ackerman, the winner of this year's CSR Award for Leadership on 9 March 2010. Marc Lubner, CEO of MaAfrika Tikkun, took home the CSR Award for Philanthropic/Non-Profit Organisation. Read more >>DesignStudent design competitions focus on sustainability Two design student awards, focusing on sustainability and the earth, have opened for 2010 entries. CaesarStone has made the Earth the contestants' client, while the Plascon Prism competition for the first time has extended its criteria to include professionals. Both student competitions offer the winner's lecturer an opportunity to share in the travel prize. Read more >>UJ art gallery hosts Studio 4332 collection Following its launch of the second collection of products in late February, Studio 4332's products will remain on show at University of Johannesburg (UJ) art gallery before returning to the studio in Braamfontein Werf. Read more >>Jury in for Pentawards 2010 Pentawards 2010, one of the world's major packaging design competitions, will be judged by an international jury of eminent marketing specialists and designers, headed by Gerard Caron, founder of Carre Noir (France) and publisher of the site www.admirabledesign.com. Read more >>
Intl Conference on Online Media Measurement report backLast week, Josh Adler, head of the OPA Measurement Committee, was in Portugal for the International Conference on Online Media Measurement (I-COM Summit). To find what this means for South Africa's advertising, branding, media and digital industries, read Adler's five posts on his Bizcommunity.com blog.FNB and PayPal (and eBucks?) to reveal all on 25 March[Phillip de Wet] Most companies have to work to get attention when they think they're launching something cool. First National Bank has hired Joburg's Turbine Hall for a joint even with PayPal toward the end of March. It may find the cavernous space a little cramped. Read more >>Virtual sports field ads to prevent signage damage Saturday's SuperSport Super 14 fixture between the Bulls and the Highlanders will see Vodacom's on-field advertising being used in ‘virtual' format. The move is primarily to appease FIFA, the governing body of world football, which is concerned about the damaging effect of painted signage on World Cup pitches. Read more >>South African contingent off to SXSW AUSTIN, TEXAS: SXSWeek kicks off tomorrow, Friday 12 March until Sunday, 21 March 2010, and this year an entire contingent of South African media, advertising, social media and mobile media professionals have been descending upon Austin, Texas, over the past couple of days to attend this convergence of original music, independent films, and emerging technologies. Old Mutual is sponsoring well-known South African columnist Ivo Vegter to attend and cover SXSW: read his blog posts at http://sxswsa.co.za, follow him on Twitter at @sxswsa and read all the South African SXSW tweets using Twitter Search and Bing Twitter Search. For more on the South by Southwest (SXSW) Conferences & Festivals, go to http://sxsw.com and watch the Bizcommunity.com SXSW twitterfall.Meet digital giants online at BBC.comYesterday, Tuesday, 9 March 2010, marked the first day of a series of interviews with the world's digital giants on BBC.com, with Intel as its global brand partner, to bring 11 of the world's most prolific minds in digital media to share their vision of the future. Read more >>More websites, more problems[Issa Sikiti da Silva] While the growth in number of websites officially registered worldwide is a tangible proof that the Internet is cruising ahead, it has been established that more problems and challenges are likely to emerge, whether in terms of safety, fraud, ‘squatting', logistics or disputes. Read more >>Education and TrainingImprove your Internet usage with UCT onlineThe University of Cape Town's (UCT) Information Systems Department has partnered with GetSmarter, a specialist online training company, to present Internet Super-User Course, a part-time, Internet-based course aimed at novice to intermediate Internet users. Read more >>QS World MBA Tour returns to South AfricaThe QS World MBA Tour returns to South Africa for its sixth consecutive year on Monday, 19 April 2010, 4pm-8pm at the Sandton Sun Hotel, Sandton, Johannesburg. The tour, which brings hundreds of business schools from around the world to 35 countries each year, was visited by 65 000 MBA candidates in 2009. Read more >>It's almost Nomadic Marketing time againNomadic Marketing - run Dave Duarte, director of the UCT Graduate School of Business (GSB), returns to Johannesburg and Cape Town in May 2010. The course focuses on Internet and mobile marketing strategies, augmented reality, location-based targeting of consumers, engaging in blogs and social networks, branding across multiple media channels, and measuring the efficacy of online and mobile campaigns. Read more >>
Shaping meetings in 2020Fast Future Research launched late last week the findings of the Future Meetings Experience global online survey, which ran from November 2009 to January 2010. The research, conducted as part of phase one of the Convention 2020 strategic foresight study on the future of meetings, venues and destinations, saw 1125 respondents from 76 countries completed the survey. Read more >>ExhibitionsLoeries add to AdExpoThe Mega Media AdExpo being held at Sandton Convention Centre from 23-25 March 2010, will host the Loeries Travelling Exhibition, displaying the winning works from the 31st Annual Loerie Awards in an engaging gallery format that aims to inspire and educate. Adobe is the official partner of the travelling exhibition as a part of its 20th anniversary celebration of Photoshop. Read more >>369 designs opens in JohannesburgCape Town-based 369 designs, founded by Dominique du Toit, has opened a branch in the northern suburbs of Johannesburg. “The business has expanded at an incredible pace and we would like to offer more [Joburg] and KZN [KwaZulu-Natal] based companies our turnkey services," says du Toit. "We have had requests from prospective and current international and Gauteng clients to assist with stand building and opening this branch will enable us to offer them more competitive rates.”
RamsayMedia subscription services grow March 2010 saw the RamsayMedia's subscriber services division undertake the subscription fulfilment of Overdrive's Speed & Sound, while Media Nova's Sandton magazine and the three regional editions of the Property Magazine fall under the division with effect from the April issues. Read more >>Advertisement:  Another mag from Sarie
'Voiceless' SA journalists finally get a home [Issa Sikiti da Silva] It was a case of giving a voice without having a voice. That is how working journalists in South Africa were described in the past, but that is about to change as the Professional Journalists' Association (ProJourn) has officially launched. Read more >>Women photojournalists called to enter international competitionSince 2000, the Association des Femmes Journalistes and Canon France, in partnership with the international Visa pour l'Image festival, and with the support of Figaro magazine, have awarded an annual prize for women photojournalists. Women photojournalists worldwide are welcome to enter the competition, for which there is no age limit. The €8000 (about R81 000) award enables the winners to finance their projects and have their work exhibited at the festival in Perpignan and later in Paris at the Cosmos Gallery. Go to www.canonafjaward.com for more information.Nigeria must protect journos following hostage release - WAN-IFRA WAN-IFRA and IASN have welcomed the release of kidnapped South African sound engineer Nic Greyling and Nigerian commentator Bowie Attamah in Nigeria but remind the Nigerian authorities that it is the duty of the state to provide an environment in which journalists are able to carry out their professional duties without fear of violence. Read more >>SABS News International scaled down SABC News International, which has faced considerable challenges and the lack of viable distribution points, will be substantially scaled down with effect from 1 April 2010, as full-scale operations are no longer financially viable, the SABC announced in a press statement late yesterday, Wednesday, 10 March 2010. Read more >>No porn thanks - we're South Africans NEWSWATCH: Trade union Solidarity says more than 41 000 people have voted against DStv launching a pornographic channel, reports IOL, which also reports that the docket for an intimidation complaint that was laid by Durban's Mercury news editor against a wealthy businessman and former policeman has been lost. But all is not lost... Read more >>WAN-IFRA Cross Media Awards 2010 open for entries The World Association of Newspapers and News Publishers (WAN-IFRA) Cross Media Awards 2010 is now open for entries. The awards recognises newspaper companies that are creating the best local cross-media projects and have succeeded in expanding unique content and advertising across all publishing platforms. Read more >>O'Neil's ‘extended oversight': SABC board sets record straight [Issa Sikiti da Silva] The SABC board is upset and disappointed by what it calls annihilating and baseless accusations made by the president of trade union BEMAWU regarding Clare O'Neil, a board member who has recently been asked to provide "extended oversight" on all of the corporation's sales and marketing activities. Read more >>O'Neil's ‘extended oversight': union demands answers [Issa Sikiti da Silva] Will Clare O'Neil get paid like a ‘nine-to-five employee' for providing extended oversight? Is this a well-calculated tactic to give her a full-time, well-paid job? Is she going to sit in the office all day to provide these services effectively? What do 'extended oversight' and ‘secondment' really mean? These are, among others, some ‘do or die' questions the Broadcast, Electronic, Media and Allied Workers' Union (BEMAWU) wants the SABC to answer. Read more >>First ABC notice for 2010 The Audit Bureau of Circulations (ABC) has released ABC Notice No 1, 2010, concerning newspaper and magazine memberships (approved, resignations and discontinued titles, suspensions and reinstatements), clear check audits and restated circulation data - Q3 2009. Download Notice No 1 of 2010 here.Facebook CEO awarded Cannes Media Person of the Year The 57th Cannes Lions International Advertising Festival announced yesterday, Monday, 8 March 2010 that Mark Zuckerberg (25), founder and CEO of Facebook, has been recognised as its Media Person of the Year Award. Read more >>MobileTrudon warns again about SMS scamAnother scam SMS message, purportedly from Trudon Mobile, has been denounced as a fraud. The message, from ‘Johan' promises recipients that they have won R100 000. "This is a scam and Trudon has nothing to do with this so-called competition," says Lionel Smith, GM marketing for Trudon, publishers of Yellow Pages and owners of Trudon Mobile.Advertisement:  Just how effective is mobile marketing?[Issa Sikiti da Silva] “There are 12 million (10? 11?) mobile Internet users in South Africa.” “Marketers must roll their sleeves to start targeting 40 million SIM card users or ‘lose out'.” “Mobile marketing is the way to go.” “Mobile marketing is getting bigger because mobile Internet has overtaken PC Internet.” These statements, among others, have become like boring music in marketers' ears. But is it really working? How effective is mobile marketing? Read more >>WASPA names management committee The 2010 management committee for the Wireless Application Service Providers' Association (WASPA) was announced earlier this week, along with each member's portfolio. Read more >>Silverstreet expands into Africa CAPE TOWN: Silverstreet, the Netherlands-based mobile messaging and payments carrier, today, 8 March 2010 announced the appointment of James Bayhack as its business development manager. Bayhack will spearhead it's South African-based expansion into Africa from Cape Town. Read more >>NewspapersInterview? Winnie denies interview ever happened NEWSWATCH: Winnie Madikizela-Mandela says that an interview written by Nadira Naipaul, the wife of Nobel laureate Sir VS Naipaul, and which appeared in the London Evening Standard, and in which she is alleged to have said Nelson Mandela sold out blacks and that Archbishop Tutu ‘is a cretin', never occurred, reports IOL. Read more >>Advertising innovations - newspapers The World Newspaper Advertising Conference, held late last week in Copenhagen, Denmark, looked at innovative advertising practices employed by newspapers globally to open up new revenue possibilities. The conference examined new trends and some unusual projects that show how flexible newspapers can be. Read more >>
Interactive kiosk rental now available Following its successful ad hoc rentals of interactive touch screen kiosks over the past few years, JusTTouchIT has launched a formal Kiosk Rental Division for companies wishing to try out the technology or to use it for conferences, exhibitions or product launches. Read more >>ProductionBonello, 2.0 media collaboration for advertiser-funded contentThe 14-member team of South African filmmaker, cook and television personality Justin Bonello has moved into Waterfront Studio offices of 2.0 Media. This follows the collaboration late last year between Bonello and Peter Gird, CEO and Jason Xenopoulos creative director of 2.0 Media. "This will give us the edge in terms of producing original, advertiser-funded content not yet seen in this country," says Xenopoulos. The team is currently working on such a campaign for a leading South African consumer brand, and it will see the creation of an advertiser-funded television programme founded on the principle of creating and delivering tangible value to consumers via a variety of legacy and digital media.
Reminder to book for PRISA PRISM Awards PR, advertising and media practitioners are reminded to buy tickets for the annual PRISA PRISM Awards that take place on 31 March 2010 at Gallagher Convention Centre in Midrand, Gauteng. Read more >>
DJ finalists battle it out on Good Hope FM Following its campus search for new talent in DJs, the Good Hope FM station will now allow listeners to vote for their favourite as the five finalists battle it out on That Radio Show (Mondays to Thursday between 10pm and 2am) presented by Ebrahiem Inglis. The first session began on Monday 8 March 2010. Read more >>SABC's Welcome Nzimande to retire early Welcome Nzimande, after 32 years with the SABC, is taking early retirement at the end of March 2010 from his position as Ukhozi fm station manager. His career began with Radio Zulu, which today is Ukhozi Fm, in 1978 and he has held a number of positions including 10 years as a TV presenter co-anchoring the popular traditional music show, Ezodumo. Read more >>
Roots 2010 results available today Roots 2010 urban retail and readership consumer research survey is available for retailers, marketers, media planners and strategists on Telmar systems free of charge as of today, Monday, 15 March 2010. Read more >>Facebook fan marketing proves sweet - study Rice University's Jones Graduate School of Business has researched and documented the power of Facebook fans by what is styled as the first-of-its-kind. According to Dave Duarte, director of the Nomadic Marketing course run by the UCT Graduate School of Business (GSB), this survey is the first to offer evidence that Facebook fan pages are an effective and low-cost way to market. Read more >>Book for AMPS 2009B presentations, CDs available early April The South African Advertising Research Foundation (SAARF) invites interested parties from the advertising, marketing and media industrie,s as well as the media, to attend the second AMPS Release, showing data from the new Double Screen Computer Assisted Personal Interviewing (DS-CAPI) methodology, AMPS 2009B. Read more >>RetailSA consumers to maintain spending levels About 44% of South African consumers expect to maintain their spending on discretionary items over the coming six months, seven percentage points higher than the last survey conducted six months ago, the latest MasterCard Worldwide Survey of Consumer Purchasing Priorities revealed on Monday, 8 March 2010. Read more >>SalesNew marketing consultancy from specialist importer Sean Williams, in a bid to motivate marketers and their sales teams to keep income on the up, has launched a consultancy, Sean Williams Consulting. According to Williams, his vision is to assist sales people to grow and sustain their turnover via after sales service, personal customer relationships and caring about their customers. He is the owner of specialist importer and distributor of international furniture brands. Go to www.seanwilliamsconsulting.co.za for more information.TVNo porn thanks - we're DStv NEWSWATCH: When MultiChoice announced a couple of weeks ago that it was looking at the possibility of adding a porn channel to its offering, religious and other groups reacted; the organisation has now announced that it won't be launching such a channel, reports News24. Read more >>Cape Town to get premium German TVCommunity television station Cape Town TV (CTV) has formed a programme partnership with German international satellite broadcaster Deutsche Welle (DW-TV), an international news and current affairs channel. Read more >>TV's big overhaul [Duncan McLeod] Television in SA is on the verge of its biggest changes since its introduction in 1976. Two new pay-TV operators will finally launch soon to take on DStv, and the move to digital terrestrial television will change the competitive dynamics of the industry forever. Read more >>[ICOM] What the heck is ICOM and why is it important for SA's digital progress? [Josh Adler] Well, it’s arrived. I'm sitting in the lounge about to fly off to Portugal for the I-COM summit (International Conference on Online Media Measurement), an event that takes place every two years and seems to attract everyone who's anyone in the world of "Internet audience measurement". A hefty term, and the easiest way to dumb it down is to say that we're here to try and better understand the best ways to measure what on earth goes on with visitor activity to the ever-changing world of web, mobile and social media. Read more >>Being a celeb doesn’t mean you can break the rules [Marion Scher] If you mention the name Lance Armstrong this week in South Africa, you’ll be met with mixed reactions. Talk shows are talking and twitterers tweeting. It all started when Armstrong arrived in Cape Town with a full passport – a no-no for admittance to any country in the world. You need at least two blank pages for stamping and you’d think Armstrong, being a world traveller, would know that. Read more >>[ICOM] When cold in Europe, go through conference programme[Josh Adler] It’s freezing, and it’s early. I stepped off the plane into transit in Zurich, and am certain I saw snow on the ground around the tarmac. The trick is to get warm liquid into you quickly, and a seat that is more of a couch. Perfect for warming up and booting up to pound out some mail and the odd blog post before my flight to Lisbon.
Read more >> [ICOM] The arrival, measurement vendors and trends[Josh Adler] I arrived in Lisbon and got an email as soon as I got to the hotel requesting my participation in a round-table chat focused on emerging market measurement for Africa and the Middle East. So much for standing for silently on the sidelines! A quick check-in and I was off to register at the conference venue with my Bookmarks 2008 t-shirt to make me easy to spot! Turns out I was a little underdressed. Measurement is the business side of media - even the techies seemed to be in suits yesterday! Read more >>[ICOM] The I-COM Summit gets down to business...[Josh Adler] I'd hoped to blog throughout the proceedings, but while I find the idea of documenting and tweeting stuff in real time novel and webby, you cannot escape the fact that conferences are about person-to-person networking in the real-world! In this way, I suppose I'm not a geek at all, and I love to work an event like this very hard, getting to the people I need to and engaging in the conversations. Read more >>[ICOM] Conclusions...[Josh Adler] It's over and I'm pretty knackered. I can happily blame the few guys I went out with last night; an evening rounding off on a high note what has been an interesting conference experience. The conversation into the early hours was deep and intellectual, focusing mainly on past episodes of Top Gear, horseracing and worst cities in the world, while some of us lost money at the roulette table. Read more >>
MarketingIMM Africa Association of Marketers to host breakfast - IMM Graduate School of MarketingThe IMM Africa Association of Marketers, the membership association of students and alumni of the IMM Graduate School of Marketing, past members of the IMM, and the marketing and business community, will be hosting its inaugural breakfast presentation on Wednesday 24 March at the Wanderers Club in Illovo, Sandton. Read more >>IMM Africa Association of Marketers launched - IMM Graduate School of MarketingIn reinstating the concept of the original Institute of Marketing, the IMM Africa Association of Marketers has been launched - a body that will embrace marketers and organisations across the continent and provide benefits to a membership base that wishes to align itself with the ideals of a new and dynamic marketing association. Read more >>MiWay and Tracker SA tie the knot - MiWay FinanceMiWay, a financial services company, has announced a partnership with vehicle tracking company Tracker SA. The new partnership will see Tracker supply the next generation MiDriveStyle rating and tracking devices for MiWay. Read more >>Falling out of love with your business? - Morubisi Consulting Being in business is a juggling act of note; entrepreneurs are discovering daily that they are required to be multi-talented and multi-skilled individuals when they didn't have to before. Many a time, business owners focus their attention on what they do best and neglect the rest - the ‘if I ignore it long enough...' mentality. Read more >>AdvertisingArtifact "Big Idea" wins recognition - Artifact AdvertisingIdea Bounty is a website created by Quirk eMarketing that looks for “Big Creative Ideas” for their clients from the general public in SA and globally - a concept known as crowdsourcing. The latest bounty was won by Artifact Strategy Director, Lindy Taoushiani, who walked away with a Gold and a Silver. Read more >>AdExpo workshops aim to transfer marketing skills - CADEK Media The Mega Media AdExpo will be staged from 23-25 March 2010 at Sandton Convention Centre and is a must for all serious marketers and advertisers. The show will be a hub of activity and many last-minute 2010 advertising and promotional deals will be clinched here. Read more >>You make Joburg great says PenQuin International - PenQuin International When advertising agency PenQuin International had to define the one thing that Makes Joburg Great, it didn't take long to discover the incredibly powerful answer: The People. Read more >>Another win for McCann - McCann Worldgroup The latest addition to the stable of top-notch clients within McCann Erickson South Africa stable is Kyocera Mita South Africa. Kyocera Mita South Africa is part of the Kyocera Mita Corporation which is one of the world's leading office document solution companies. Read more >>Lowe Bull Cape Town puts print journalism back into perspective - Lowe Bull In a new digital age newspapers are being challenged to provide something more than their electronic counterparts, so when creative agency Lowe Bull Cape Town undertook to develop a new campaign for Independent Newspapers' Cape Times, the team knew that they had a very specific message to get across. Read more >>From talking to engaging - McCann Worldgroup McCann Erickson recently held its fourth Insight Exchange with the theme “Quality Engagements”. The initiative is a catalyst for people to discuss learnings across disciplines and is a platform for agencies to connect with clients, for clients to connect with each other, and for the media to connect with clients. Read more >>BrandingBrand owners, brand builders given opportunity to go down in history - Brands & Branding Publisher of The Encyclopaedia of Brands & Branding in South Africa, Ken Preston, is seeking founder sponsors for The Museum of Branding, Advertising and Packaging in South Africa, a project he launched late last year intended to conserve South Africa's branding history for future generations of marketers and consumers. Read more >>Post-recession marketing trends - Gullan&Gullan [Desirée Gullan] I have a deep respect for those in the industry that did - and are still - surviving the recession. Necessity truly is the mother of invention as survivors were forced to innovate, re-invent and think more strategically. Here are some trends that Gullan&Gullan believes have come about as a result of the recession. Read more >>Unilever: understanding what it is to look good and feel good - Interbrand Sampson Jeremy Sampson interviews Gail Klintworth, Chairman of Unilever in South Africa. Read more >>CSITEAMtalk media invests close to its heart - TEAMtalkTEAMtalk media, a digital sports content producer in South Africa and a BSkyB subsidiary, has kicked off 2010 with a set of social investments in two projects close to the company's heart: sport and media. Read more >>DesignWrap2theMax winning entry for February 2010 - Roland 2theMax The winner of the February round of the Wrap2theMax design competition is local designer Fernando Caetano. His entry for the Roland Wizards van took presentation to the next level and raised the bar of the competition once again. Read more >>DigitalLocal online properties create first-rate World Cup sections to satisfy demand for quality editorial - Habari GroupHabari Media and their online partners, BBC.com and MSN SA, are offering South African advertisers dedicated World Cup sections compiled by leading sports journalists. Read more >>[The Digital Edge] A new sound - Cambrient This week The Digital Edge took a trip to the audio plastic surgeon, got some botox and a tummy tuck, and emerged with a leaner, fresher sound. Read more >>Making social media work - four things that make getting into social media make more business sense - Popimedia According to research the use of social networking increased by 21% worldwide in 2009. While it's growing and more and more people are talking about it, it also seems that most businesses are still trying to understand why they should be using it in the first place. What's that about? Read more >>Isenzo releases Mediacaster v3.0 - Isenzo Broadcasting ccIsenzo, a technology company specialising in digital media communication, has announced the release of Mediacaster 3.0, the latest version of its accessible and affordable digital signage software platform. Read more >>KREW Interactive seize the day with Vita-thion - KREW Interactive KREW Interactive recently launched an online campaign for Vita-thion off the existing mother site. Built in HTML and enhanced with Flash the site delivers a platform for registered users to share their photos, create an album and stand a chance to win up to R100 000 in prizes. Read more >>Integration makes your email dialogue count - Acceleration eMarketing[Richard Mullins] Richard Mullins, director at Acceleration, writes that at a time when marketing budgets are under more scrutiny than ever, it's good to know that your existing assets can make more money for your company. One of these is the relatively untapped resource of integrated digital marketing data. Read more >>Education and TrainingWhat fiction editors don't want - Writers Write Writers Write is often asked to appraise an author's writing. When they do, they find that there are five consistent errors that occur in debut manuscripts. Read more >>EventingGreat extended Staff Hospitality packages on offer at Global Icons Expo-Tainment Experience! - Global Icons Events Global Icons is gearing itself to host a unique Expo-Tainment Experience at the Cape Town International Convention Centre(CTICC). Billed as a once-in-a-lifetime soccer and cultural extravaganza, the event takes place for the duration of the World Cup, with activities suited for the discerning international visitor to the local family. Read more >>Our Earth Days have been numbered! - Quirky House According to meteorologist Derek van Dam and his learned friends in the world of science, the 8.8 Chilean earthquake has been deemed responsible for shortening the length of an Earth day by 1.26 microseconds (a microsecond is one millionth of a second). Read more >>Oasys Cape digs in the heels - Oasys InnovationsBeing at the forefront of infrastructure supplies and installations for events that include the Mining Indaba, the Women's Show and the Stormers' Super 14 rugby kick-off party, Oasys is digging in its heels to deliver as a Cape regional company. Read more >>MagazinesRunner's World ABC results reveal a recession-relevant brand - Runner's World Runner's World has shown positive growth following the release of fourth quarter results by the Audit Bureau of Circulations (ABC). The magazines increased sales by 7.35% to an ABC of 18.754 for its fourth year-on-year ABC increase. Read more >>Win a piece of Egoli history! - Media24 Family Magazines Now that the last new episode of M-Net's Egoli has been broadcast, Franz Marx Films has donated some memorable props from the show to entertainment magazine tvplus, and readers can win their own piece of soapie history in an SMS competition, the proceeds of which will benefit a local charity. Read more >>MobileMobenzi - giving township SA the opportunity to work from phone - Clyral Durban software development company Clyral has adapted the concept of community into software that gives South Africans the opportunity to earn income by completing tasks using their standard mobile phone, from anywhere in the country. Read more >>BulkSMS.com recognised by Vodacom as a top achiever - BulkSMSBulkSMS.com has been named by Vodacom as a top achieving aggregator in the mobile messaging industry for 2009. Vodacom's annual Top Achievers Award recognises those wireless application service providers (WASPs) in the local market who are top revenue performers and in good standing with WASPA, the industry regulator. Read more >>Prezence launches mobi site for teenage magazine and online property, Seventeen - Prezence SA With the rapid uptake of consumers accessing the internet via their mobile phones, not least in the youth segment, it was essential for Seventeen.co.za to expand their reach and accessibility with the launch of the first phase of their mobi site seventeen.mobi. Read more >>NewspapersIsolezwe bucks trends with soaring sales - Independent Newspapers KZN Isolezwe, the modern Zulu daily, is bucking trends in the local and international newspaper industry. Its sales soared to record levels in the fourth quarter of 2009, with audited circulation figures showing that, on average, 104 320 copies of the Zulu daily were sold during October to December 2009. Read more >>
Is Web 2.0 passing you by? - Tailormade4youYou might not know it, but the nature of the Internet has evolved so much over the past five years that we are living in the midst of 'Web 2.0' without really noticing it, much like a fish does not notice the water it lives in. Read more >>Advertisement:  Search and display: A powerful combination - Eyeblaster 72% of the conversions of cross channel search and display campaigns are a direct result of the display channel. Only 28% are the result of the search channel. Read more >>Out Of HomeGraffiti ensures Tabasco is top-of-mind at coastal seafood restaurants - Graffiti In an attempt to emphasise the well-established link between Tabasco and oysters, Tabasco has chosen to adorn a number of popular coastal seafood restaurants with a giant replica of the authentic Tabasco bottle. Read more >>Lotto exposed to mieeellions on Street Pole Ads - ADreach Iconic South African comic strip characters Madam & Eve introduced another of their favourite personalities on the latest Street Pole Ads campaign used to promote Lotto's R10 million guaranteed jackpot Super Draw on 27 February. Read more >>SP Media drives “Reality Check” campaign home - SP MediaThe SAB ‘Reality Check' campaign gained massive reach through alternative media specialists SP Media's unique branding platforms. The ‘Reality Check' initiative aims to educate drinkers on the personal and societal consequences of driving under the influence and to combat prevailing alcohol abuse amongst South Africans drinkers. Read more >>ProductionThe Refinery - A New Chapter - The RefineryThe Refinery, one of SA's leading post production facilities, has recently gone though an uncertain time with regards to their shareholding and their future. They have come out stronger, more determined and full of hope for the future. Read more >>Petar Spiljevic directs football performance spot for Glo and Ireland Davenport - Velocity Whilst Petar Spiljevic has been carving a niche for himself with his attention to detail and highly stylised eye when it comes to food and beauty commercials one of his more recent commercials is a performance football spot for telecommunications company Glo through agency Ireland Davenport. Read more >>...Enter Gerard Savenije - TrafficTraffic has appointed Gerard Savenije, an old hand at production management, as their full-time Line Producer to oversee their three core business areas of production, post-production and delivery. Read more >>Public RelationsEngaging SA's multi-billion agri business - Ngage Public Relations Johannesburg-based mining and engineering communications specialist, Ngage Public Relations, is extending its offering to include a focus on agricultural business. South Africa boasts a multi-billion rand dual agricultural economy comprising a well developed commercial sector and a survival orientated rural sector. Read more >>RadioMarlizé Kruger appointed as OFM Business Manager - OFM RadioMarlizé Kruger, previously the festival manager of Aardklop, has been appointed as the the new business manager for OFM in the North West province. Read more >>
Stop drowning in CV's. Use your lifelines. - Jobs.co.za [Gillian Meier] With the unemployment rate currently at its highest in over 25 years it is estimated that around one million job seekers lost their jobs last year as a result of the recession. Companies are now being inundated with job applications, many of which are not suitably qualified or skilled for the positions that they are applying for. Read more >>Research84% of South Africans cannot live without their phones - SynovateSynovate recently interviewed metropolitan South Africans from the ages 16 and older, falling into LSMs 4 upwards, about all things mobile: attitudes towards them, use (and abuse) of them, their mobile wishlists; as well as attitudes and knowledge about RICA and lastly Telkom's anticipated entrance into the cell phone market. Read more >>2010 SAMRA Conference - a call to exhibitors and sponsors - SAMRAWith seven esteemed local and international keynote speakers, another 25 research papers and question-and-answer sessions, the 31st SAMRA conference, which will be held from 2 to 4 June at the Mount Grace Country House and Spa in the scenic Magaliesberg, is set to captivate the large number of delegates who will be attending. Read more >>Youth MarketingKid Republic Conference going ahead in Cape Town - Knowledge ResourcesYou may have heard that the Your Child Kids Expo has been cancelled, but please note that the Kid Republic Conference is still going ahead in Cape Town on Thursday, 25 March 2010. Read more >>
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Powerful plays open the Ikhwezi Theatre Festival THEATRE [Michael Britton] Since 1998, the Baxter Theatre Centre has been running Ikhwezi, a cultural outreach festival. This year, the festival presents 12 new plays, and if the two plays showcased on opening night are anything to go by, it promises to be well worth getting along to see a few shows. With a host of new acting talent on display, and featuring the work of new playwrights, it's hats off to the Baxter for their efforts in bringing community players to mainstream theatres. Paul Snodgrass is so lonely THEATRE [Ruth Cooper] I think the Baxter main concert arena might be my new favourite place to hear bands, not surprisingly they have really great acoustics and hearing Taxi Violence belt it out as opener to Paul Snodgrass comedy routine was a great pleasure. After an electrifying performance of Jim's Revenge and Devil n' Pistol, Mr Snodgrass took to the stage and growled out an intense number, which basically consisted of him repeating I'm so lonely like a coked up and angry Axel Rose. Sinnfully delicious FOOD [Riccardo Spagni] Restaurant reviews are a tricky trade. It's impossible not to arrange a review in advance unless you are some ridiculously famous reviewer, which I am not. At the same time, restaurants have a tendency to bring their "A game" when a reviewer is in the building. By an incredible stroke of fortune, however, my dinner at Sinns went unnoticed until the end. The manager and staff had no idea which person in the restaurant was the reviewer until long after I'd eaten and drank to my heart's content. The upshot is that this may be the most unbiased review I've written for a while. Bullock wins Oscar for role in The Blind Side MOVIES [Zeenat Ebrahim] Sandra Bullock won the award for Best Actress at the 82nd annual Academy Awards for her portrayal of Leigh Anne Tuohy in The Blind Side. I loved her performance in this movie, with her tough as nails act but maternal character as Mrs Tuohy. She came up against actor Meryl Streep amongst others for this award and looks like she's outdone them all. Van Coke Kartel - Skop Skiet en Donner MUSIC [Ruth Cooper] Van Coke Kartel's latest album Skop Skiet en Donner is excellent music to listen to while house cleaning, high praise indeed, house cleaning being just above listening to while driving, which this album also receives high points for. Though perhaps listening to while at work is probably not ideal as the album is complex enough for you to really want to give a fair amount of attention to it which works perfectly well for those more mindless tasks like driving and house cleaning.
Freelance journalists - please help! I need some information about freelancing during the recession please. What is your view?
"I find that the harder I work, the more luck I seem to have." - Thomas Jefferson "The aim of an argument or discussion should not be victory, but progress." - Joseph Joubert, Pensées, 1842. "Advertisements may be evaluated scientifically; they cannot be created scientifically." - Leo Bogart "I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for." - Leo Burnett "We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad'." - Leo Burnett Print - Print any item in this newsletter. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter. 
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