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It's design time  The homegrown, world-renowned Design Indaba kicks off first thing on Wednesday morning, 24 February 2010, and, as media partner, Bizcommunity.com will be reporting live with all the news, views and interviews. So see you there, or if you won't be, read all about it here on Bizcommunity. For those of you not lucky enough to be there, there's a new kid on the block - the first annual Toffie Popular Culture Festival, an initiative of The President supported by the cities of Cape Town and Buenos Aires.As always, January and February are pitching season, so the new accounts (and new appointments) have been flying in thick and fast lately. What with digital still being a fledgling aspect of the South African advertising, marketing and media industries, it'll be interesting to see what happens with the South African Tourism account - probably the largest digital account in South Africa. Will it go to a specialist digital agency this year or once again to one of the big 360-degree traditional agencies? In fact, should digital be treated as specialist or an integral? And how will new and newer ad agencies (for example, M&C Saatchi Abel and ninety9cents) approach this? Still on the digital aspect, we were delighted to discover Grubstreet.co.za, an online initiative by media hack Gill Moodie, offering insight on the changing needs of our industries through a Media Jobs Barometer - using Bizcommunity's jobs listings as “an experimental pond”. Comments Grubstreet, “...we can see the rising importance of digital and online over traditional areas like newspapers and magazines. It's also interesting to see the emphasis in advertising positions at the moment… a post-recession revenue hunt perhaps?” Finally, kudos to The Star for - in the words of another digital upstart, The Daily Maverick - stealing the lifestyle audit thunder with its Malema audit on Friday 19 February. And, echoing the Twittersphere, what's with Sunday newspapers Sunday Times, Rapport and City Press all running the same ‘exclusive' story on how Malema has been funding his lifestyle? Was there a leak? Collusion? It's never a dull day in (South) Africa! Simone Puterman & Rod Baker Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive. Top stories
Design Indaba 2010Design Indaba expo offers in-house design demosThe Design Indaba, 24-26 February 2010 at the CTICC, reminds everyone who loves beauty to book tickets for the shows within a show, as tickets are going fast. Read more >>Advertisement:  OMG, Martha's coming to Bierut! [Herman Manson] The local creative industry is preparing to go into standby mode by Wednesday morning, 24 February 2010, when Design Indaba kicks off at the Cape Town International Convention Centre (it runs 24 - 26 February). The Indaba conference promises an insightful, if gruelling, schedule for delegates. Here's a quick look. Read more >>MarketingTrends for two future scenarios [Bishop Geoff Davies] [Flux Trends] In predicting trends, I foresee two future scenarios: the first, business as usual leading to disaster, and the second, sustainability and planetary wellbeing. Read more >>SA increases Africa, Asia's tourism marketing budgets [Issa Sikiti da Silva] South Africa has almost doubled its marketing budget for African markets, from R30 million in the present financial year to R55 million, in the next financial year, said newly appointed South African Tourism CEO Thandiwe January-Mclean yesterday, Thursday, 18 February 2010, during her first face-to-face meeting with the press since starting her job last month. Read more >>A first from Bizcommunity.com - self-managed bannersBanners are powerful advertising and promotional tools for your business and, up until now, managing them has been the responsibility of the website providing the exposure. Bizcommunity.com has recognised that some of our clients desire more control and hence has devised what we believe to be a unique product that will give those clients, who elect to use it, enhanced management of their own banners. Read more >>Market researchers might miss a big opportunity [Chris Moerdyk] During the first week of June this year, local market researchers will get together for three days at the Mount Grace Hotel in the Magaliesberg, but the agenda of the South African Marketing Research Association (SAMRA) conference seems to be missing something. Read more >>Standard Bank uses community radio for money education Standard Bank aims to reach about 1.2 million people through its community radio campaign, which will be combined with a print and an intensive outreach campaign. Read more >>1Goal campaign for education MTN, FIFA, the GSM Association, other mobile operators, global football stars, educational champions, charities and campaigners have joined forces to support 1Goal - a legacy initiative of the 2010 FIFA World Cup. Read more >>Michael Dick to chair WFA Forum on Integrated Marketing Communications The World Federation of Advertisers (WFA) announced late last week that Michael Dick, integrated marketing communications director for Coca-Cola, has been appointed as chair of its Integrated Marketing Communications (IMC) Forum. Read more >>2010 FIFA World CupSouth African URL shortener from SA Tourism http://mzan.si is a URL shortener developed by Quirk eMarketing as part of South African Tourism's (SAT) 2010 FIFA World Cup campaign. The shortener allows users to shorten, share and track links with ease, as well as upload them to their social networks for simple and convenient content sharing. Read more >>SA Tourism CEO lays down law, slams overpricing [Issa Sikiti da Silva] South African Tourism CEO Thandiwe January-Mclean, at her first face-to-face meeting with the press since starting her new job last month, yesterday, Thursday, 18 February 2010, slammed tourism overpricing ahead of the 2010 FIFA World Cup. Read more >>FIFA guarantees press freedom [Mary Alexander] World football body FIFA has reassured the South African and international media that the purpose of its terms and conditions for accreditation for reporting on the 2010 World Cup “is not, and has never been, to restrict press freedom.” Read more >>Can 2010 tourism snatch victory from jaws of defeat? [Dr Nikolaus Eberl] As international tour operators report 25-year low bookings of FIFA World Cup travel packages and local organisers fear profiteering could deter more soccer fans than alarmist reporting about violent crime, is there any way that 2010 tourism can be salvaged with just over 100 days to go? In other words, what can be done to reverse the negative effect of word of mouth and convert international audiences from brand pessimists to brand enthusiasts for Destination South Africa? Read more >>2010 travellers greeted by super-sized ads
AdvertisingJupiter looms large internationally The Jupiter Drawing Room is hitting the international scene as it receives an invitation once again from UK trade publication Campaign and Graham Warsop, group chair, is invited to judge two top American ad awards shows (but can only make one). Read more >>Nando's takes poultry view of Parly outburst...
Entries for RadMark radio award close soon Entries for the second annual RadMark radio award to recognise creativity in radio close on Monday, 22 February 2010. The award seeks to identify the campaign that made the most impact during 2009. Read more >>Hero chicken ad from Nando's The I ate there campaign, from ad agency Cross Colours and Nando's, has garnered a reaction, with numerous blogs and Facebook pages singing its praises and people downloading the ad off the Internet. In addition, the campaign was featured as the Hero of the Week on Radio 702's Andy Rice show. Read more >>Time to renew your AMASA membership The Advertising Media Association of South Africa (AMASA) is reminding its members that annual membership should be renewed now, as through these contributions, it is able to meet its mandate of providing media education and knowledge sharing to the advertising and media industries. Read more >>ADC selects Design Sphere jury The New York-based Art Directors Club (ADC) has selected the jury for its Design Sphere category of the 89th Annual Awards programme for 2010, entries for which close on Friday 26 February 2010. Read more >>YoungGuns... become the huntedBecome the Hunted will be the YoungGuns 2010 Call For Entry Campaign, following the selection of the winning 2009 creative brief submitted by Kyle Lamb, Andrew Livingston, Omid Amidi from John St Advertising, Toronto, Canada. It will be incorporate into the website, video content, social media, print and direct marketing and carried through into the credits of the 2010 Winners & Finalists Reel. YoungGuns Jonty Bell and Kieran Moroney, currently freelancing in Australia (and maybe available for work) were highly commended for their idea YoungGuns Reloaded.
SA Road Link's bold move to heal ‘bruised' brand [Issa Sikiti da Silva] Embattled bus company SA Road Link has embarked on an urgent damage control exercise to implement a series of marketing strategies to heal its cost-effective but ‘bruised' brand, which has suffered from years of neglect, misinformation and ‘third forces' determination to bring the brand down. Read more >>How the world's top 500 brands stack up The winners and losers in the global brand war have been announced in the Brand Finance Global 500 report dated February 2010 - Google is climbing, Microsoft slipping back and Coca-Cola extending its advantage over main rival Pepsi. Read more >>New identity for franchise section of Retsol Java Brands is the newly formed holding company for the development and management of well-known brands Ola Milky Lane, Juicy Lucy, Chicken King and the newly introduced Java Heights Specialty Coffee brand. Read more >>Twinsaver launches new packaging "Over the last year, the company has conducted research that highlighted our consumer's readiness for a change of the Twinsaver packaging," says Hugh Wilson, marketing manager at Nampak Tissue, and the result of that research is a ‘new face' for the brand. Read more >>CinemaSeventh Aluta Film Festival in KimberleyThe Aluta Film Festival, being held at the Mayibuye Arts Centre in Galeshewe, Kimberley, 22-28 February 2010, is a meeting place for filmmakers, film industry stakeholders, government and the broader Northern Cape community. It aims to develop a viable film industry in the Northern Cape by bringing the best of African cinema from across the world. One of the expected films is Children of Fire: the movie. The Northern Cape Provincial Department of Arts and Culture, the Mayibuye Arts Centre, the Northern Cape Tourism Authority (NCTA) and BushCoffee support the event.CSIKiln project showing its mettleThe Kiln, an enterprise development initiative spearheaded by McCann Worldgroup with the objective of giving upcoming, previously disadvantaged entrepreneurs the opportunity to participate in the communications realm and grow their businesses, is proving successful. Read more >>What's in store for CSI in 2010? [Menzi Mthethwa] [Flux Trends] As we start seeing the biggest global economic meltdown on our review mirror, corporate social investment campaigns will never be the same again. We can expect innovative campaigns that we have never seen before. Read more >>Support Pecha Kucha night for HaitiThe Johannesburg Pecha Kucha Night, part of a movement started in 2003 by Astrid Klein and Mark Dytham, takes place on Saturday 20 February 2010 at 8:20pm. By participating, creative people in Johannesburg will help raise US$1 million to be used by Architecture for Humanity to rebuild homes, schools, public buildings and other built environments in earthquake-devastated Haiti. Read more >>DesignToffie - not a sweet festivalThe President design and magazine publishing agency is hosting the first annual Toffie Popular Culture Festival in Cape Town at Rondebosch Boys High School, 26-28 March 2010. The cities of Cape Town and Buenos Aires, as well as the South African embassy in Argentina, officially support the design and creative festival. Read more >>Advertisement:  Happy birthday, Photoshop! Today, Friday, 19 February 2010, Adobe Photoshop turns 20 and fans around the world are celebrating the impact one of their favourite software packages has had across photography, art, design, publishing and commerce. Read more >>New labelling for Faircape yoghurts [ActivRetail] Faircape Dairies differentiates its milk products based on the well-being of the animals involved in production, and environmental friendliness of the facilities. It decided that its existing packaging for its fruit and smooth yoghurts did not accurately represent the product, specifically its quality, and appointed strategic design agency Liquidlab to execute a revamp. Read more >>Second CCDI exhibition collection at Design Indaba The second exhibition collection of the Cape Craft and Design Institute (CCDI), featuring some of the best of Western Cape craft products, will launch its 2010 show at Design Indaba Expo, 26 - 28 February 2010, at the Cape Town International Convention Centre (CTICC). Read more >>New Design> magazine targets education Design> Information has launched a new free subscription web-based publication last week entitled Design> Education (Ed>). It is targeted at high school learners, teachers, tertiary students, lecturers and parents with an interest in design. Read more >>Jogie goes on his own Mohammed Jogie has left Adobe Systems and formed ‘my main mojo' as the primary brand under which he will work. This brand will be offering design solutions to the professional market. Read more >>Martha Stewart at Design Indaba breakfast Martha Stewart, host of the US nationally syndicated, Emmy Award-winning television series The Martha Stewart Show, will be at Design Indaba this year. Read more >>
Greenlight's prediction on search future pans out Independent search marketing agency, London-based Greenlight, has seen one of its top 10 predictions for paid and natural search come through late last week, as European and US regulators cleared Microsoft's plans to buy Yahoo's internet search and search advertising businesses. Greenlight had predicted the search landscape would be a two-horse race by the end of the year, drawing attention to “Microhoo". Read more >>SA will get terrestrial HD TV, but not just yet [Duncan McLeod] Good news for SA consumers who don't have access to satellite pay-TV is that the country is set to get terrestrial high-definition channels. The bad news is that they'll have to wait at least another three years to enjoy the crisper images served up by HD broadcasts. Read more >>Digital Lab offers international and local glimpse of digital revolution Digital Lab, taking place on Friday, 26 February 2010, at the University of Johannesburg Arts Centre Theatre, in conjunction with Dion Chang's annual Flux Trend Review, is initiating what is described an entirely original creative event for Johannesburg. Read more >>Critical look at Woolies Lovebirds campaign [Kim Penstone] Given the success of the recent Woolworths Lovebirds campaign, in not only raising R100 000 for charity but also raising awareness of the growing importance of the social networking space for brands, Bizcommunity.com thought it would be interesting to examine in closer detail the mechanics of this particular campaign - what worked, what didn't, what frustrated and what elicited warm fuzzy love for the Woolworths brand… Read more >>Education and TrainingGetting new audiences in the cinema The National Film and Video Foundation's (NFVF) initiative to take 412 Grade 12 learners to see the film Skin was considered a success by audiences. It took kids to the movies in Kwa-Zulu Natal, Gauteng and the Western Cape as part of its ‘taking cinema to the people' initiative. Read more >>Advertisement:  Photoshop joins Loeries tourCelebrating Adobe's 20th Anniversary, the company has joined the Loeries Travelling Exhibition with a presentation of the features in Photoshop CS4 to benefit all Photoshop users, including creative pros. Read more >>AAA, Digital Academy social media classes start this weekThe AAA School of Advertising, in co-operation with Walter Pike's Digital Academy, is offering a part-time course in Digital Marketing Strategy from 18 February to 29 May 2010 in Johannesburg. Read more >>ExhibitionsOnline magazine for Decorex Decorex SA launches an electronic version of Detail, the official show magazine, in a flip-through e-magazine format with links to advertisers' websites. Read more >>New group MD for Specialised Exhibitions Specialised Exhibitions, reputedly offering South Africa's largest exhibition portfolio, has announced new appointments: John Kaplan is now group MD/CEO, Gary Corin is CEO, Grant Mills is new business development director and Robyn Milligan is marketing manager. Read more >>
New AdVantage AdMAG categories for 2010 The annual AdMAG Awards for consumer magazines, hosted by AdVantage magazine, is now open for entries. An additional Afrikaans/African Language category has been added this year to encourage magazines published either entirely or partially in a language other than English, namely Afrikaans, Zulu, Xhosa, etc, to enter. Read more >>Advertisement:  A Compleat redesign After 21 years, Compleat Golfer is redesigning its cover and copy to reflect a more modern look. The Compleat part of its title will now take centre stage, as against previous editions, which Golfer used more prominently. Read more >>Future Publishing SA, Tradeblazers enter partnershipSouth African-based Future Publishing, publishers of Business Traveller Africa, has entered into a joint venture agreement with Tradeblazers, the Lagos-based publisher of Business Travel Briefing Magazine, to extend the footprint of its business travel journal to West Africa. Read more >>Leadership may be root of Femina woes - Patterson [Issa Sikiti da Silva] Femina may be on the verge of closing, but it will not be forgotten, and the debate around "Why?" isn't about to end. Read more >>What's wrong with being older? - Femina editor [Issa Sikiti da Silva] Glynis O'Hara, editor of Femina, is saddened by the criticism that readers and advertisers had deserted her publication because it shifted its editorial focus to target older women. Read more >>
SABC: ‘no comment' on Raghunath suspension NEWSWATCH: SABC spokesman Kaizer Kganyago says that the alleged suspension of its newsreader Mahendra Raghunath is “a matter between employer and employee” and of no public interest, reports IOL. Read more >>Recent investments strengthen Kagiso's results The interim results for Kagiso Media Limited, for the six months ended 31 December 2009, are in and the jewel in the crown is Gloo Digital, which achieved results well above expectations, and, like Kagiso's other recent investments, looks well placed to continue to achieve even better returns after winning pitches this week to be appointed as digital marketing agency for BMW, MINI and Red Bull. Read more >>SANEF council urges government to review laws The South African National Editors' Forum (SANEF) recently held its council meeting in Cape Town where it passed several resolutions. As part of the event, Chief Justice Sandile Ngcobo was a keynote speaker at a special SANEF Council dinner held at 6 On Spin in Cape Town on the same day. Read more >>MobileBlackberry technology at FluxTrend Review The 2010 FluxTrend Review Conference next Thursday, 25 February 2010, powered by BlackBerry, is a snapshot of the state we're in across a number of industries that have a direct influence on our daily lives, the way we interact with each other and the way we do business. Research in Motion (RIM), the company behind BlackBerry, will be using “cutting-edge technology” from Media Republic to showcase its brand and solutions at the event. Read more >>Advertisement:  NewspapersFinding alternative business models - WEF The World Editors Forum, to be held in Beirut, Lebanon, 7 - 10 June 2010, is dedicating a session to finding alternative funding models for news companies. The conference, will run concurrently with the World Newspaper Congress and Info Services Expo. Read more >>2010 Newsroom Summit to discuss evolving newsroom Publishers, CEOs, chief editors, managing editors and other senior newsroom personnel will gather in London, 21 - 22 April 2010, to discuss evolving newsrooms at the World Association of Newspapers and News Publishers's (WAN-IFRA) 9th International Newsroom Summit. Read more >>AP chief to keynote World Editors Forum Tom Curley, CEO of the Associated Press, has joined the programme of the 17th World Editors Forum and will address newspapers reducing their coverage by dropping their subscriptions to news agencies. Some prominent regional newspapers in many countries are unsubscribing to the large international and national news agencies and doing without the wide coverage they provide. Read more >>Merging print, online audience metrics for advertisers The World Newspaper Advertising Conference, organised by the World Association of Newspapers and News Publishers (WAN-IFRA), will examine merging print and online audiences for advertisers as print circulation and website traffic independently, no longer represent accurate audience metrics. The conference willbe held 4-5 March 2010 in Copenhagen, Denmark. Read more >>
New way-finding system in SA According to Arthur van Wyk, head of brand marketing at Sytech Supplies, the Triline modular signage system, just launched into South Africa, is designed to be an easy-to-use, component-based way finding solution, a modular architectural sign system based on aluminium profiles and other synthetic components. It has anti-theft and anti-vandalism features and in its assembled form, is designed to serve as a complete solution for interior and exterior signage. The official launch will be held in Pinetown in March 2010, when the CEO of the manufacturing company, Erik Broos-Godts, comes to South Africa. For more, go to www.sytechsupplies.com/our-product-range/products.html.Outdoor research focuses on simplicity Following the results of a survey conducted by Continental Outdoor Media for its clients, the company urges creative agencies to think carefully about every design aspect starting with creative executions as research indicate that billboards reach 85.9% of the adult population, a figure exceeded only marginally by radio and TV. Read more >>ProductionTV producers' forum launched MIPTV announced the launch of the first Producers' Forum yesterday, Wednesday, 16 February 2010, and stated that it has been created to help international television producers develop their projects, fund production and identify new international business opportunities. It will have its first meeting on April 12-13 in association with World Screen, the international media publishing group. Read more >>PromotionsP&G, PnP promotion sparks excitementProcter & Gamble (P&G) has partnered with Pick n Pay to create a competition which will give one lucky customer R300 000 tax free, paid as a lump sum. Read more >>Blackberry campaign at Vodacom call centre Creating awareness, excitement and buzz around the BlackBerry branded MINI Cooper February 2010 campaign, Research in Motion, manufactures of the smartphones, treated the Vodacom call centre staff to pizza and a surprise guest appearance by local R&B singer Loyiso Bala on Friday, 12 February 2010. Members of staff are encouraging customers to extend their Vodacom contracts and upgrading to a new smartphone and possibly win the MINI Cooper.
Total exposure for Grey GooseDGB has appointed Total Exposure, a consumer publicity consultancy, to manage the public relations portfolio for luxury vodka brand Grey Goose in South Africa. The brand is the official partner of the Orange British Academy Film Awards (the 'BAFTAs') and partnered last night, Sunday 21 February 2010 with Soho House in hosting the official Awards After Party. The consultancy will be responsible for media liaison and leveraging publicity off a number of brand activations nationally and internationally.PRISM Awards set for tough judging The 2010 PRISM Awards have attracted a record-breaking number of entries and, according to spokesperson Bridget Von Holdt, “the judges' task is an unenviable one, given that this may be the most professional and creative group of entries I have seen. The stiff competition will give winners even more to celebrate, however, and we look forward to a superb Awards ceremony.” Read more >>Arcay, African Consultancy of the Year - Holmes JOHANNESBURG: Arcay Communications has been named "African Consultancy of the Year" by the Holmes Report Annual Scorecard, in recognition of its affiliate network and communications strategies in multiple markets. Read more >>
RAB/Sonovision partnership to boost radio The Radio Advertising Bureau (RAB) GM Norman Gibson says that RAB's strategic partnership with Sonovision, announced last week, is a logical step in the evolution of the RAB. “Since the re-birth of the RAB in January 2009, we have been committed to marketing the medium of radio far and wide,” he says. Read more >>Is the death knell of radio near? [Daryl Ilbury] There's been a dramatic turn of events in UK radio, driven by a small handheld device, that could bring an end to South African commercial radio as we know it. But there is a glimmer of hope... Read more >>
Research reveals media influences on youth A 2009 model of youth media consumption indicates that traditional media, such as television, catalogues and magazines, generally have a stronger influence on purchase decisions of secondary education learners than new media, such as cellphones and the Internet. Read more >>Early bird bookings close soon for SAMRA conferenceEarly bird rates for the Southern African Marketing Research Association (SAMRA) conference only apply to bookings received before or on 28 February 2010, with subsequent payment to be received before or on 31 March. The conference takes place 2-4 June at Mount Grace Country House & Spa at Magaliesburg. The rate includes two days' and three nights' accommodation. Go to www.samra.co.za for more information.South Africa scores at first Green Awards for drinks South Africa recently walked away with many of the awards at the inaugural Drinks Business Green Awards awarded in central London. Read more >>Is food labelling effective? It remains debatable whether the consumer is able to use the nutrition information provided in food labelling to its fullest potential. This is according to Dr Elizabeth Kempen, senior lecturer, Department Life and Consumer Sciences at Unisa, following a recent study by the Bureau of Market Research (BMR) at Unisa that investigated attitudes of shoppers of packaged food to food labelling and healthful living. Read more >>SAMRA conference offers key research papers The South African Marketing Research Association (SAMRA) conference takes place 2-4 June 2010 at Mount Grace Hotel and Spa and, according to SAMRA chair Salomé Barnard, delegates can look forward to three days of learning, knowledge sharing and networking. Its theme is Laduma! Goal-driven research for striking insights. Read more >>SponsorshipSponsorships get healthy living on the road Two sponsorship deals announced this week will see South Africans getting healthier, as they take to the road or the hills with Lance Armstrong and the Adventure Boot Camp for Women. Read more >>Ryan Sandes gets new sponsor Velocity Sports Lab, a projected training facility that has been financed by mining group Axis House, has signed a title sponsorship deal with world ultra-marathon trail running super star, Ryan Sandes for 2010. The first facility will open soon in Cape Town and then rolled out nationally. It will include the latest fitness and strength equipment and specialised training equipment for training participants in ultra and extreme endurance events. Sandes' current sponsors for 2010 include Salomon Sports Gear, Oakley Eye Wear, Imazine, Suunto and Hammer Nutrition.TVAll the 2010 SAFTAs winnersThe 2010 South African Film and Television Awards (SAFTAs), themed “National Identity”, were held at the State Theatre in Pretoria on Saturday night, 20 February 2010. The objective of the SAFTAs is to celebrate excellence with regard to talent and creativity in the South African film and television industry. Read more >>CAF matches live on SABC1 Three South African teams, Moroka Swallows, Super Sport and Pirates will take part in the 2010 African Champions League, which will be broadcast live by SABC1. The first round is on 27 February 2010, 2nd Round - 3 or 4 April 2010 and 3rd Round - 8 or 9 May 2010. The event is considered by many to be the premier football competition for teams on the African continent and SABC Sport aims to make the 2010 CAF matches accessible to all South Africans.
MarketingFrom Witblits to Vuvuzelas - A fresh look at marketing in the new South Africa - ChilliBushDale Hefer, founding director of the ChilliBush Group of Companies, explores the vagaries of marketing in a country known for its rich but challenging diversity in her new book, From Witblits to Vuvuzelas - Marketing in the New South Africa. Read more >>AdvertisingMasters & Savant Worldwide launches inspiration-friendly website - Masters & Savant Masters & Savant's total revamp of their website is complete, with dozens of campaigns now live and more being uploaded every day, making it really easy for you to find creative inspiration. Read more >>Egg says goodbye Citi - Egg Films In November 2009 the last Citi golf, rolled off the production line, marking the end of an era that had seen over 500 000 cars produced over a period of 25 years. Fittingly, VW wanted to make sure that South Africans got a chance to say goodbye. Read more >>Whose baby is it? - BrandKeyThe copywriter and account director responsible for the Sanlam Babies campaign were delighted to be reminded by the Adtrack survey that it had toddled away with the best-liked accolade in both 1987 and 1995. However, they were dismayed to see that the wrong agency was credited. Read more >>Business boom for Zoom Advertising - Zoom AdvertisingZoom Advertising, a Cape ad agency that's part of the Ogilvy Group, has just won a hat trick of new accounts. Read more >>The ABF is hosting another exciting beach volley ball and soccer challenge - Advertising Benevolent FundOn Sunday the 7 March 2010 at Pococks Action Beach Volley Ball Arena the ABF will be hosting another day of sport and fun. There are great prizes up for grabs, including for the best dressed team and the best team spirit. Read more >>Two terrific talents - McCann Worldgroup McCann Erickson has recently appointed two young rising stars to complement their burgeoning creative team in this exciting year of 2010 madness. Read more >>An open letter to the ABF - Advertising Benevolent FundDear Michelle Randall, Giles Shepherd and everyone at The ABF. I would just like to convey the utter appreciation and gratitude I feel for the bursary I was awarded for my final year at The AAA School of Advertising. Read more >>Feel Pretty with Elizabeth Arden - Billads An experiential campaign for the new Elizabeth Arden ‘Pretty' woman's fragrance by Billads has yielded sweet-smelling results for the perfume, with research showing a 93% recall of the brand and fragrance. Read more >>BrandingNo lovebird was harmed when Yuppiechef hit ransom target of R100 000 - Hello World Agency Woolworths received an electronic ransom note from online kitchen appliance store, Yuppiechef. The note found its way to various social networking platforms and turned into an ingenious and unplanned viral “cause marketing” campaign. R100 000 for Yuppiechefs 2010 charity, Soil For Life, was raised in less than 12 days. Read more >>Brand strategy is much more than marketing theory - Knowledge Resources[Patrick Collings] Brands have evolved from being a marketing function to an integral part of the overall business strategy and operation - come hear Patrick Collings at the Integrated Brand Strategy workshop, hosted by Knowledge Resources. Read more >>CinemaPopcorn Cinema Advertising signs up the Avalon Group - Popcorn Cinema Advertising Hot on the heels of adding Nu Metro's new cinemas at Amanzimtoti's Galleria in KwaZulu-Natal and Emperor's Palace in Gauteng's East Rand to their portfolio, Popcorn Cinema Advertising has just confirmed that it will also be representing the national Avalon Group as of 1 March 2010. Read more >>CSI‘Oranje' bracelets pump money into 400 rural KwaZulu-Natal homes - Africa!IgniteIn 2010, four hundred rural craftswomen across KwaZulu-Natal are benefiting from Dutch soccer mania. They are hard at work beading 100 000 unisex ‘Oranje' bracelets that will be shipped to the Netherlands before the 2010 FIFA World Cup. Read more >>DesignReflecting inner quality on the outside - Liquidlab The national dairy giant Fair Cape approached Liquidlab (Strategic Design - Cape Town) to evaluate their current packaging and then to plan and execute the revamp of both their fruited and smooth range of yoghurts. Read more >>Let's Chat with Mel selects Core - Design Essence - Core Design Essence M-Net commissioned Core - Design Essence to create the look of the set, brand and show package for the new upbeat women's talk show, Let's Chat with Mel. Read more >>FusionDesign - celebrating a decade with an award-winning website - FusionDesignFusionDesign, an integrated branding and design agency which offers marketing solutions and creative design across the board, recently won the January award from SA Web Design for the best website overall. Read more >>DigitalDontbeapassenger.com - Clickthinking OnlineOptimal Energy is South Africa's first and only electric car manufacturer, which is focusing its energy on producing the country's first ever zero emissions vehicle, the Joule. Dontbeapassenger.com is a campaign being run exclusively online to spread the message of climate change. Read more >>FormFunction adds Moneywebmarket.co.za to their portfolio - FormFunction Digital ConsultantsIn collaboration with FormFunction Digital Consultants, Moneyweb Holdings introduced their latest initiative, Moneywebmarket.co.za, to South African consumers late last year. Moneywebmarket.co.za aims to help consumers save time and money by gathering quotes from various service providers for comparison. Read more >>Do you deliver or engage? - Cambrient [Antonio Petra] When a customer asks your for a report do you deliver or engage them? There is a shift in Web Analytics in South Africa as more clients are becoming aware of the availability of Clickstream Data and free Web Analytics options like Google Analytics and are requesting information on their websites performance. Read more >>Data integration can make you a star - Acceleration eMarketing[Richard Mullins] The data integration tools and technologies available for digital marketing applications have advanced at such a rapid rate that marketers can no longer afford to ignore their potential, writes Richard Mullins, Managing Director at Acceleration. Read more >>Education and TrainingInvigorated managers a key 2010 priority - UCT Graduate School of BusinessNew research has revealed that nearly seven in ten HR professionals have identified a "huge need" to ensure managers have the skills to manage, inspire and lift organisations in 2010. Read more >>South Africa's smallest university delivers big results - Tsiba Education The Tertiary School in Business Administration (TSiBA), South Africa's youngest and smallest higher education institution, produced two Mandela Rhodes scholars for 2010. This is a record achievement for an institution that only began producing graduates in 2008. Read more >>
By Design Group takes it beyond 2010 - By Design Group Award-winning boutique communications agency, By Design Group, is set to make another huge splash in Durban with the Telkom 2010 Sales Conference hosted at the Durban International Conference Centre. Read more >>Advertisement:  February Keynotes 2010 - Speakers Inc Doctor Khumalo has joined the Speakers Inc family and some info on him is packed in the February Keynotes newsletter along with a David Grier update, some puzzles and funny and cringeworthy stories for a quick giggle. Read more >>Oasys appoints new hiring executive - Oasys Innovations The management of Oasys Innovations has announced the appointment of Brian Lewis as the new Head of its activation company for hiring. He brings with him more than 20 years of experience in various sectors of commerce and industry. Read more >>Colin takes five for chocolate cake - Quirky House While the contenders were sweating it out in a gruelling workout, Colin Moss took a break on the set of Way of the Warrior to celebrate his 34th birthday with the production crew. Read more >>ExhibitionsSpectacular giveaways and entertainment at Durban's Baba Indaba and the launch of Kids Indaba! - Baba Indaba Kids Indaba will be launched in Durban from 19 March 2010. As a result of the exhibition being held over a long weekend, alongside Baba Indaba, the organisers have decided to spoil Durbanites by adding an extra day. The event will be held for four days, with the fun finishing up on the evening of Monday 22 March. Read more >>Thebe Exhibitions and Projects and Thebe Conferences and Events merge - Thebe Exhibitions and ProjectsThe Thebe Exhibitions and Projects Group and Thebe Conferences and Events have merged. Thebe Exhibitions and Projects Group Managing Director Carol Weaving says this step brings together two organisations that serve a very dynamic target market. Read more >>Thebe buys International Fashion Sale expo - Thebe Exhibitions and ProjectsThe Thebe Exhibitions and Projects Group (TEPG) has bought the International Fashion Sale (IFS) expo. The expo, which has taken place twice a year for the past 14 years, is a lifestyle shopping experience that brings visitors the world's leading brands in fashion and accessories for men, women and children. Read more >>Nedbank Capital business matchmaking triples meeting requests at Mining Indaba 2010 - Outsmart MarketingThe mining sector has certainly picked up momentum as showcased at the Mining Indaba 2010. Scheduling over 5000 meeting requests before the event started in the first week of February, the matchmaking team managed 31 meeting venues in the Nedbank Capital Lounge. Read more >>MagazinesSeventeen.mobi launches! - 8 Ink Media Teen girl magazine Seventeen has extended its digital portfolio to include an exciting new mobile site, seventeen.mobi, which launched on Monday, 15 February 2010. Read more >>How to reduce debtor days - Succeed‘Debtor days' is the term used to describe the number of days your average debtor takes to pay you. The longer your debtor days the worse your cash flow will be. Some companies even close down because they cannot get their debtors to pay them fast enough. Read more >>
Quirk eMarketing appoints three new Board members - Quirk eMarketingQuirk eMarketing has announced the appointment of three new female Directors to its Board: Kathryn Sharfman, Sophia Raw and Mary Mzumara - all of whom have extensive years of experience and have already proved to be assets within their teams and the company as a whole. Read more >>Advertisement:  TEAMtalk media AFCON 2010 Predictor winners announced - TEAMtalkTEAMtalk media, a digital sports content producer in South Africa and a BSkyB subsidiary, recently announced the winners of its Football365 African Cup of Nations 2010 Predictor competition, with the PSL and Premier League versions of the competition in full swing. Read more >>OPA announces new executive committee - Online Publishers AssociationSouth Africa's digital representative body, the Online Publishers Association (OPA), recently appointed its executive committee for 2010. Adrian Hewlett, MD of Habari Media, has been re-elected as chairperson. Deputy chairperson has once again been assigned to CEO of Primedia Online and 365 Digital, Nikki Cockcroft. Read more >>The women have arrived - Quirk eMarketing[Mark Sherrington] Only 2% of the bosses in American businesses are women (5% in the UK). The revolution still has some way to go if women are to achieve their rightful share of the leadership roles. Not the case at Quirk eMarketing where three talented women have been appointed to the board. The Quirk board is now 50% female. Read more >>Out Of HomeADreach a proud sponsor as Soweto paddlers make waves at Dusi 2010 - ADreach Months of dedication and hard work paid off for members of the Soweto Canoe & Recreation Club (SCARC) as these young development paddlers set out to prove their stuff at the world's greatest canoe marathon in January 2010. Read more >>Airport Media acquires rights to Welcome Village - Airport Media Airport Media has acquired the rights to the "Welcome Village" concept at OR Tambo, Cape Town and Durban International Airports and Port Elizabeth and Bloemfontein Airports and is placing a call-to-bid option to the open market for companies wanting to get involved in the branding and sponsorship opportunities available. Read more >>ProductionTerraplane's Nicholas Hester does it again for Sony - Terraplane Nicholas Hester returned to South Africa from his new home of Tokyo to shoot a commercial for Sony and Volcano. His definitive visual style has matured with his new Japanese influences. Read more >>The revolutionary Pablo Neo arrives at Condor VFX - Condor VFX A new addition to Condor's ever-growing technical offerings is the Pablo Neo, which takes colour correction to a new level. Just recently, James Cameron's groundbreaking film, Avatar, was completed on the Pablo, which combines live-action stereo 3D with cutting-edge 3D animation. Read more >>Velocity ranked 13 worldwide by Gunn Report - Velocity Velocity has been ranked number 13 amongst the top 25 production companies worldwide in the latest Gunn Report. This is based on points accumulated at the awards festivals round the globe. This is the second year in a row that Velocity has been featured in the Gunn Report. Read more >>You got that perfect beat boy - Sean Metelerkamp is The Answer - Harry & Co Late last year, in one fine moment inside his offbeat head, Harry & Co's Sean Metelerkamp conceptualised a short film for the then low-key SA band, Die Antwoord. For him, they had something unexplored. Read more >>Anton Visser picks up two at Ad of the Month - Velocity Anton Visser of Velocity has won first and third place in the last Creative Circle Ad of the Month awards with two very different performance commercials. Read more >>Public RelationsBrands stand or fall by how they handle a crisis - Lange Strategic Communications[Ruth Golembo] If brands are best built by providing credible proof points of one brands' key benefit over another, what will Toyota have to do now to get consumers to believe ‘everything keeps going right'? Read more >>
How e-hireable are you? - Jobs.co.za There is much hype around social networking and even more specifically, social recruitment. Social recruitment is a reality and can be a very valuable as part of a job hunting strategy. Read more >>Social recruitment - reality or hype? - Jobs.co.za Over the last year or so there has been much hype around social networking and even more specifically, social recruitment. Social recruitment is a reality and can be very valuable as part of a recruitment strategy, however Jobs.co.za warns recruiters to beware of the hype. Read more >>ResearchRiveting SAMRA conference on the cards - SAMRAMembers and delegates to the 2010 conference of the Southern African Marketing Research Association (SAMRA) on 2, 3 and 4 June this year at Mount Grace Hotel and Spa, can look forward to an eventful three days of learning, knowledge sharing and networking, says SAMRA chair Salomé Barnard. Read more >>SAMRA means business! - SAMRAA busy year with a full programme aimed at achieving various objectives lies ahead for the Southern African Marketing Research Association, the sole representative body for marketing researchers in SA, says 2010 SAMRA chairperson Salomé Barnard. Read more >>TVNewtown enticing new visitors for 2010 - Kagiso TV & CommunicationsKagiso TV & Communications is currently working with the Newtown Improvement District to produce videos that will entice even more visitors to the area before, during and after the 2010 FIFA World Cup. The venture will produce high-quality short videos which look at the rich history of this area. Read more >>Bonisanani gives children a chance to shine! - Kagiso TV & CommunicationsBonisanani, SABC 1's children's programme, has been on air for the past three years and the current series is the highest rating show in its timeslot of 06:30am on Sundays. It is clear that young people need a platform to deal with issues that affect them on daily basis without being judgemental or patronising. Read more >>
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Line-up for RAMfest announced MUSIC With less than two weeks to go to RAMfest 1V at the Nekkies Holiday Resort in Worcester, the finmal stage line-up and programme has been announced. RAMfest will take place between 26 to 28 February, 2010. Guy Buttery - living the dream MUSIC [Ruth Cooper] Acclaimed guitarist Guy Buttery is soon to be touring the KZN to promote his latest album Fox Hill Lane before jetting overseas for many exciting projects including collaborating on a world music project in Mauritius with acclaimed artists Eric Triton and Alhousseini and representing South Africa at Toulouse's Rio Loco festival in France. Luckily Guy managed to find some time in his busy schedule to chat to the BizLounge via e-mail before beginning his tour. What's your story? WELLNESS [Sindy Peters] There's a deluge of motivational, self-help guides to a better you out there. There's an entire shelf dedicated at bookshops and libraries for these books. But how many of them actually work? I've never read a single one (until now); A, because I'm a generally happy person who believes the only person who can really help me be a better me is, well... me.
DI 2010 CT Conference ticket and accommodation package for sale We have a spare conference package for sold-out DI 2010 - full three-day conference access and accommodation at City Lodge V&A Waterfront 23/02 to 27/02. Any offers on full package or conference ticket only?
"Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine." - David Ogilvy "To design is to communicate clearly by whatever means you can control or master." - Milton Glaser "Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust." - Zig Ziglar "All of the biggest technological inventions created by man - the airplane, the automobile, the computer - says little about his intelligence, but speaks volumes about his laziness." - Mark Kennedy "Cinema should make you forget you are sitting in a theater." - Roman Polanski Print - Print any item in this newsletter. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter. 
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