 15 Feb 2010 |
|
| Contact us | Submit news | Invite a friend | Advertise on BIZ | List your company | www.bizcommunity.com | |||
| |||
 www.continentaloutdoor.com |  www.vodacommobilemedia.co.za |  www.sappi.co.za |  |
Media matters It seems the issue of media ownership is one that won't go away. Proponents of diversity in media ownership maintain that without it, media ownership will continue to fail to drive diversity in content.On a sadder note, will Femina fold? So far Media24 management maintains no decision has been taken, while insiders (and some outsiders) seem to reckon it's only a matter of time. The question of course is this: are Femina's woes symptomatic of a wore widespread malaise? Are other South African magazines in trouble, and is Femina just the first (this year)? OK, enough of that, now for some good news! What a refreshing departure from what is too often the norm... Instead of threatening Yuppiechef with legal action, hanging, drawing and quartering, life behind bars, and all the rest of it - which is too often what big business does in this country when it comes to certain issues - Woolworths responded in kind to Yuppiechef holding its Lovebird to ransom. It responded with humour, and a bigger than “demanded” donation for Yuppiechef's pet charity, Soil for Life. Both companies have come up smelling of roses but the biggest winner of all, however, is Soil for Life. The grand total in donations pledged by Yuppiechef and its fans, by 56 minutes to midnight last night, Valentine's Day, Sunday, 14 February 2010, was R100 000. Now isn't that nice? Everyone a winner - and not a lawyer's nasty letter in sight. Nine days and counting until Design Indaba! Simone Puterman & Rod Baker PS In this week's Ornico Ad Showcase, we feature TV ads for FNB, Neotel, White Star, Enterprise and VW Polo, and radio ads for Dial Direct, Exclusive Books, Nestlé Aero, Abtronics and Tracker. Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive. Top stories
MarketingMarkex introduces ‘trade only' section For the first time, Markex World of Events 2010, 24-26 August 2010, will feature a ‘trade only' section in Hall 1 at Sandton Convention Centre, giving trade buyers the opportunity to view and source products and services in a less public area, offering more personalised, one-on-one interaction. Read more >>Advertisement:
Applications open for 2010 Cartier Women's Initiative Awards The 2010 Cartier Women's Initiative Awards, now in it's fourth year, is calling for applications. The awards recognises entrepreneurs and aims to encourage female entrepreneurs who have recently started up their companies. Read more >>Visit Marketing Association of SA website; see what's onChris de Villiers, executive director of the Marketing Association SA, reminds members that it regularly updates its website with notices from SAARF about its various activities including seminars, training opportunities and conferences. Its next training is on LSM in Johannesburg - go to www.marketingsa.co.za for more details.Cost-effective marketing [Chris de Villiers] With an economic upturn looming, it is now the time to set yourself apart from the rest of the pack and to communicate with your target market to offer your services. But what are companies to do when the recession still bites and the effects of the upturn have not resulted in cash-flow or marketing budget yet? Read more >>New SA Tourism CEO to meet press, stakeholders [Issa Sikiti da Silva] South African Tourism's newly appointed CEO, Thandiwe Sylvia January-McLean, will next week Thursday, 18 February 2010, host journalists and various stakeholders in a meeting to talk about joining the organisation and her vision for destination South Africa in 2010 and beyond, board chairperson Jabu Mabuza announced yesterday, Wednesday 9 February. Read more >>New home for RBJRBJ Marketing Solutions, as part of its expansion programme, has moved to bigger and better premises, with a dedicated boardroom and reception area. Its new address is Suite 1, 62 Gemsbok Street, Monument Park, Pretoria. Contact numbers are tel +27 (0)12 460 0246, fax +27 (0)12 460 0210.Sheraton launches branding campaign Sheraton Hotels & Resorts announced yesterday, Monday, 8 February 2010, that it is highlighting its US$6 billion (about R46 billion) three-year global brand overhaul, with a US$20m (about R155 million) multi-media marketing campaign. Read more >>2010 FIFA World CupZuma: SA ready to host successful World Cup [Issa Sikiti da Silva] In his State of the Nation in Parliament last night, 11 February 2010, President Jacob Zuma reiterated that South Africa was ready and determined to host a successful 2010 soccer World Cup - and he was clearly aiming his comments at European Afro-pessimists who believe that organising the world's biggest soccer feast in Africa is a mistake. Read more >>Kulula challenges rivals on Cup prices Since the World Cup draw, at the beginning of December 2009, kulula.com claims to have consistently offered the lowest airfares during the tournament and is now challenging other airlines to similarly reduce prices. Read more >>Cape accommodation not overpriced A research survey launched in January 2010 to establish accommodation booking and pricing trends for the 2010 FIFA World Cup, reveals that the majority of the Western Cape's accommodation establishments are charging responsible rates for accommodation during the event. Read more >>Team workshop for Cup participants The pre-tournament World Cup team workshop, the largest and most important session in the run-up to the 2010 finals, will take place at Sun City on 22-24 February 2010. So far, 20 out of the 32 national team head coaches have confirmed their attendance. Read more >>Vuvuzela is in public domain [Carl van Rooyen] Following press reports on who owns the rights to the vuvuzela, it is not clear whether these parties are claiming rights to the trademark vuvuzela, or the rights to the product itself, so it is instructive to look at the history of the vuvuzela. Read more >>TBWA\ team recounts making of 2010 UMU campaign [Issa Sikiti da Silva] Launched in November last year, simultaneously with the 2010 Bafana Bafana jersey, the Adidas Unite Mzansi Unite (UMU) campaign has already wowed millions of soccer fans across the country, collecting so far close to 80 000 signatures for the 60m x 48m giant jersey from Bloemfontein to Cape Town and Eastern Cape. Bizcommunity.com interviewed the TBWA\ architects behind the campaign. Read more >>World Cup matches to be in 3D [Janine Erasmus] South Africa's national football squad Bafana Bafana will become part of broadcasting history when their opening game of the 2010 FIFA World Cup is filmed and screened in 3D. Read more >>2010: fourth ticket sales phase starts today The fourth ticket sales phase will kick off today, Tuesday, 9 February 2010, at 1pm South African time (12pm Central European Time). This phase will run for 58 days until 7 April 2010. Tickets will be allocated on a “first come, first served, subject to availability” basis. Applications can be made via www.fifa.com/2010 or (for South African residents only) at FNB branches.AdvertisingAPEX Awards entries grow almost 300% Since its inception in 1995, an APEX has come to be regarded by many as symbolising the achievement of communications campaigns' performance excellence in an industry that is constantly refining and redefining creativity. This year's entries have increased almost three fold since 2008, the Association for Communication and Advertising (ACA) announced late last week. Read more >>Advertisement:  Advertisement:  Experienced South Africa judges set for Cannes Lions Eight South African industry leaders will be representing the country at Cannes Lions International Advertising Festival 20-26 June 2010, Cinemark announced late last week. Read more >>Lucky strike for Mamba MediaFor the second consecutive year, the animated advertising platform Soccer Warrior is sold out for 2010, announced Primedia Unlimited subsidiary Mamba Media on Friday 12 February 2010. The sequential comic adventure appears weekly in the Daily Sun to promote products, brands and company awareness. The company believes that the fact that advertisers such as Reckitt Benckiser, McDonalds, Fritos and Lucky Star commit a year in advance is evidence that the cartoon platform is an effective media space.New group MD at TBWA\Group\Durban Justin McCarthy, who initially joined TBWA\Group\Durban last year as a divisional MD, has been appointed group MD. The group consists of TBWA\Hunt\Lascaris, TBWA\TOO, Tequila\, Tequila\Motion, \Redsky, D\M\Y Connections Events and PR. Read more >>SA agency search company moves into Africa The Independent Agency Search and Selection Company (IAS) is expanding its services to include Mozambique, Angola, Nigeria, Ghana and Botswana. This follows a demand by agencies and clients to branch into Africa and provide its client/agency relationship management services. Read more >>ACA responds on Belgian agencies' virtual strike It has been widely reported that a growing number of agencies across Belgium are taking part in what is called ‘The Virtual Strike against multiple agency pitches'. Yesterday, Thursday, 11 February 2010, the Association for Communication and Advertising in South Africa (ACA) applauded the stand taken by those agencies. Read more >>An audience of one... [Paul Henriques] The future is emotionally intelligent branding... Brand monologues are dead and even branding dialogues with audiences are transforming. The future is emotionally intelligent branding. Read more >>Belgian ad agencies in virtual strikeNEWSWATCH: Belgian advertising agencies have embarked on a one-week strike in protest against advertisers who have stopped following a charter governing norms that are supposed to govern the industry, reports Advertising Age. Read more >>Loeries… let the games begin The Loeries Travelling Exhibition, displaying the best of 2009, is getting ready for its 2010 countrywide tour and eager entrants for the 2010 awards, which include a new category - International Crafts, can get ready for the countdown to 15 March 2010, when entries open. Read more >>Cannes Lions Craft jury appointed Cannes Lions Film Festival has announced the chair and jury for the new 2010 category, Craft, which honours the skill and quality of craft and technique as demonstrated in the filmmaking process. The awards will be presented in Cannes on Saturday 26 June 2010, alongside the Film, Titanium and Integrated winners. Read more >>Young Guns will blaze on FridayThe winner and finalists of the design for the 2010 YoungGuns Call for Entry Campaign will be announced Friday, 12 February 2010 by Young Guns International. From all the entrants to the 2009 creative brief, a shortlist of 10 has been selected to end up with one winner, one highly commended and eight finalists. Read more >>ADC extends deadlines The Art Directors Club has extended the deadlines for the Advertising category to Friday 12 February 2010, the Hybrid/ Design Sphere category to Friday 26 February and the ADC-Nissan student brief deadline until Friday 5 March. All other categories are closed. For more information and to enter, visit www.adcawards.org.Ogilvy Durban relocates to the Point The Ogilvy Durban group celebrated late last week its recent move into new premises in the Point Development in Mahatma Gandhi Road, Durban. Read more >>Second ad standards code workshop for Marketing AssociationThe Marketing Association of South Africa reminds participants in the Advertising Standards Code workshops that the second workshop is on Thursday ,11 February 2010, 9am-12.30pm at Tiger Brands, No 2 Building, 3010 William Nicol Drive, Bryanston, Johannesburg. Should others be interested in attending and contributing, they should read the Advertising Code and its processes and procedures on www.asasa.org.za. Book with Bonny Benadé at info@marketingsa.co.za.
Juicy gets new logo, goes greener Juicy Lucy has a new logo, in-store design and menus that are being rolled out across South Africa after its initial successful launches in November 2009 at the new Galleria Mall along the KwaZulu-Natal South Coast and Groblersdal. Read more >>Advertisement:
Toyota will survive in spite of PR foul-up [Chris Moerdyk] The great Toyota recall saga might dent its sales for a short while but the brand won't suffer that badly in the long run from the embarrassment of having to get millions of its cars back into workshops to fix potentially dangerous sticking accelerators. Read more >>Brands blend at varder@troika varder@troika is the result of a formalised co-working agreement between Sandton-based brand communications company Troika Imagineering Works and copywriter Mark Varder. Varder is now a Troika client, drawing on the agency's design and production support when required and at the same time, Troika will draw on Varder's extensive experience as needed - making Troika a client of Varder. Read more >>CinemaFree tickets to Mandela documentarySter-Kinekor is offering free tickets to the people of Soweto, to share in the 20th anniversary of Nelson Mandela's release from prison and celebrate the life of South Africa's most beloved leader at the free 8pm screening of the documentary Mandela: Son of Africa, Father of a Nation at Maponya Mall on Thursday 11 February 2010. Read more >>CSISkin promoted in schoolsThe award-winning film Skin, currently on circuit in South Africa, is being shown to grade 12 pupils from disadvantaged areas in Gauteng, KwaZulu-Natal and Western Cape, as part of the National Film and Video Foundation's (NFVF) audience development programme. Read more >>Advertisement:
Calling community heroes The 2010 Jet Community Awards, which have opened for entries, will recognise community projects and grass roots organisations in four categories. With more than R1 million in prize money, the competition is open to entries from South Africa, Botswana, Namibia, Lesotho and Swaziland, with the proviso that winners are obliged to reinvest their winnings into their community building initiatives. Read more >>Ellerines wants your cause Ellerine Holdings would like to join forces with creative people from top agencies to find innovative ways to make use of resources for the benefit of deserving causes in local communities. Read more >>DesignDo Design Indaba This year's Design Indaba aims to offer visitors a high curatorial standard with its all-South African products that are original, contemporary and innovative. Its packed programme is designed to encourage visitors to experience advertising, architecture, craft, décor, film, fashion, graphic design, interior design, jewellery, new media, publishing, product design and visual media. Read more >>Advertisement:  Design Indaba selects emerging creative Caryanne Cleevely, who successfully completed a Bachelor of Arts in Creative Brand Communications from the AAA School of Advertising in December 2009, has been selected to present her work at the annual Design Indaba Expo, taking place 26-28 February 2010 at CTICC. Read more >>
Why Google Buzz will work - sort of [Matthew Buckland] So we have another social/microblogging/lifestreaming service, called Google Buzz. It is, without a doubt, Google's boldest social play yet. Despite dominating pretty much all the key areas of the Internet, it's no secret that social is one area that has eluded the search giant so far. Read more >>Give your '10 cents' on the budget on new Old Mutual siteOld Mutual has launched an interactive new media website, ‘My 10 cents' ahead of the 2010 budget speech to allow any South African to express his or her opinion or prediction about the budget. The company is making it very worthwhile not only for two lucky commentators but also for the charity, The Bright Kid Foundation. Read more >>Kidnapped Woolies lovebirds: ambush marketing at its best? [Kim Penstone] If you thought launching a brand into customer-owned traditional cyberspace was scary, try doing it in the wild wild west of the social networking arena. Just ask Woolworths. When this much-loved retail brand decided to use Valentine's Day to mark its first foray into the social networking space via Twitter, it immediately discovered just how fluid and fast-flowing this particular medium can be. [see Fin24's challenge to industry] Read more >>Laurie King to lead Ogilvy Interactive Cape Laurie King has been appointed as a new business leader in Ogilvy Interactive Cape, joining creative director Nic Wittenberg. Read more >>Heard the Buzz about Google? NEWSWATCH: First it was Google Wave (which seems to have been more of a dribble); now it's Google Buzz aiming to socialise your status update in Gmail and Google Talk/Chat and integrate it with other Google social media products... But can it compete with Twitter, Facebook and FriendFeed? And whatever happened to Jaiku, which Google bought out a few years ago? Read more >>How to use Google Maps for your business [Stephen Newton] Thousands of South African businesses and website owners are already making the most out of Google Maps since the product launched locally last year. If you're not already using the free offerings in Maps to improve your business web presence quickly, cheaply and easily ahead of the 2010 FIFA World Cup, here are a few tips to make you and your business more Maps-savvy. [video] Read more >>Education and TrainingWriting skills get business goingThe need for good writing skills in South Africa is evidenced every day in poor emails, poor press releases, poor web copy and poor business communication. Offering solutions to this shortage are upcoming courses from experts in their field. Read more >>ExhibitionsDeliciously theatrical at Decorex
Pink Lifestyle show launches in Cape Town The Pink Lifestyle show will be held at the Cape Town International Convention Centre (CTICC) in Cape Town, 16-18 April 2010, and aims to encompass all that pertains to the gay lifestyle, from fashion to travel to homes and gardens. Read more >>
Are SA magazines in trouble? [Issa Sikiti da Silva] Many observers believe that the imminent closure of Femina magazine - and possibly of more titles in the near future - is a clear indication that South African magazines are in deep trouble. Bizcommunity.com sought comment from analysts to clarify the issue. Read more >>Advertisement:  Femina closing?[Issa Sikiti da Silva] It appears to be all over for Femina magazine. The Media24-owned monthly publication is set to close due to ‘financial considerations', though John Relihan, CEO of Media24 magazine division, told Bizcommunity.com that the ‘possible' closure of the title and when that might occur will be decided upon only after consultation with the staff and all options have been considered. Read more >>Finalists in kids photo competition The nine finalists in the NG Kids Young Photographers Competition, which attracted over 1200 entries, can be seen in the February 2010 issue, out now. Read more >>
Media ownership fails to engender content diversity - DOC[Issa Sikiti da Silva] The South African media landscape has failed to engender content diversity in the past 10 years or so, and this draws a conclusion that ownership and control does not always lead to the diversity of ideas, Dr Mashilo Boloka, of the Department of Communications (DOC), said today, Monday, 15 February 2010 in Johannesburg. Read more >>Deadline for Taco Kuiper Award The deadline for the Taco Kuiper Award, awarded by Wits University's investigative journalism workshop in conjunction with the Valley Trust, is Friday 19 February 2010. Read more >>News flashpoint: More trouble at the SABC NEWSWATCH: Bad news for SABC news… not only is the department facing a revolt from staffers angered by massive cuts in their salaries, but it seems that the equipment being used to produce the news is… well, old news, reports IOL, which also reports that Chief Justice Sandile Ngcobo says that the media and the judiciary are two of the most important pillars supporting our democracy. Read more >>Deadline reminder for labour media awardsDeadline for entries for the Workers World Media Productions 2010 labour media awards is Friday, 19 February 2010. Entrants are reminded that only two entries are permitted per individual or organisation and that the work must have been written or produced and published or broadcast during 2009. For more details, email Lynn Taylor lynn@wwmp.org.za.MobileOpera preview for media Opera Software is using the 2010 Mobile World Congress (MWC) as a venue to preview its Opera Mini for the iPhone. Read more >>2010 mobile advertising boom in SA, Africa? [Issa Sikiti da Silva] There is a clear indication that the South African mobile advertising sector is headed towards a massive boom as the 2010 FIFA World Cup draws near - thanks to the phenomenal growth of the continent's cellphone market and soccer passion. Read more >>Newspapers2010 World Newspaper Congress speakers announced Lebanese prime minister Saad Hariri will open the World Newspaper Congress, World Editors Forum and Info Services Expo 2010, to be held in Beirut, Lebanon, 7 - 10 June 2010. The congress is themed "In search of the new business model," while the theme of the forum is, "The new information ecosystem: Link, share, cooperate or die." Read more >>Advertisement:  PrintingWAN-IFRA launches printing conference The World Association of Newspapers and News Publishers (WAN-IFRA) is launching The Printing Summit, to held from 13 - 15 April 2010 in Salzburg, Austria. The event plans to host publishers, printing managers and production directors for three days of presentations, discussions and exchanges on new ideas and tactics that advanced printing technologies generate. Read more >>PromotionsYou can win with Vodacom Vodacom announced yesterday, 11 February 2010 that from 11 February until 2 May, every time a Prepaid or Top Up customer recharges with a R29 voucher or more he or she automatically qualifies to win a prize in the company's Win Every Time campaign. Read more >>
Prism Awards jury selected PRISA announced the jury for the 2010 Prism Awards last week, which is described by the organisation as a formidable one but necessary after the high number and standard of entries received this year. Read more >>africapractice to manage Google PR in Africa JOHANNEBSURG: Google has appointed africapractice, a pan-African strategic communications consultancy, to manage its PR campaigns in the sub-Saharan countries of Kenya, Uganda, Nigeria, Ghana, Senegal and South Africa. Read more >>
New lineup at MpowerFM Dave Walters, MpowerFM mid-morning presenter, will come off his usual weekday show in order to focus on his new role as head of production from 1 March 2010 and present the new Saturday show, Top 10 things to do in Mpumalanga. This is only one of the changes announced by the radio station late last week. Read more >>Looking for Mr/Ms Good Hope The Good Hope FM Campus DJ search, 15-26 February 2010, will cover the campuses of University of the Western Cape (UWC), University of Cape Town (UCT), Stellenbosch University and the Cape Peninsula University of Technology (CPUT) Cape Town and Bellville to find the best on-air DJ. Read more >>
New logistics division for Communicate PersonnelMonique Cruden, who holds extensive knowledge in both the local and international recruitment industry, will spearhead the new logistics division for Communicate Personnel, located in Bruma, Johannesburg. Read more >>
You can tweet Roots 2010 launchThe Newspaper Advertising Bureau (NAB)'s regular Twitter feeds are aimed at ensuring the industry stays abreast of retail and media developments and providing insights into the upcoming Roots 2010 launch in March 2010, where researchers communicate with and interview 25 000 purchase decision-makers across 100 areas and communities in South Africa. For more, follow @nab_sa and @roots2010 on Twitter.RAMS shows continued drop in radio listening SAARF's latest RAMS release (February 2010) uses the largest sample to date (25 329) and shows that radio listening has declined in total over the previous year (RAMS Feb 2009) by 6.6% on listening across the week and 8% on average weekday listening. Both the large urban and small urban/rural sectors have contributed to this annual decrease. Read more >>Emerging markets at the fore - BMI report According to a newly released report, Emerging Markets Take Centre Stage: A Dramatic Shift in Purchasing Power, from country risk specialists Business Monitor International (BMI), the next decade will see a dramatic rise in the spending power of the emerging markets (EM) consumer. Read more >>Retail2009 Spectrums reward shopping centres excellence [Issa Sikiti da Silva] The 2009 Spectrum Awards, hosted yesterday, Wedneday, 10 February 2010, by the South African Council of Shopping Centres (SACSC) at Summer Place in Illovo, Johannesburg, saw the coming together of the elite, creativity, innovation and excellence - all shaped up by the warmth and humour of Shaleen Surtie-Richards, the MC. Read more >>Advertisement:  SalesTurning up the volume of the customer's voice [Peter Gilbert] In the 1980s, America wrested the America's Cup from New Zealand by resorting to radical change, and competing with a catamaran which comprehensively outperformed New Zealand's conventional monohull in the prevailing light winds off California. Much the same situation prevails in selling in recessionary markets. Read more >>SponsorshipHold-em at the racesPiggs Peak Casino Swaziland, home of All Africa Poker, will be holding Gambling Board approved educational poker evenings at the sponsored racetrack events, where patrons can learn the basics of Texas Hold-em poker from poker tutors in between betting on the horses on the tote. Read more >>Sponsor for Newsmaker of the Year awardThe National Press Club's Newsmaker of the Year award for 2009 has found a sponsor in Glenrand M-I-B. Read more >>TVLaunch of Discovery World across Africa Discovery World is being launched in 61 African countries, including South Africa, on 1 March 2010, significantly expanding its African audience and making it one of the leading factual TV brands in the region. Read more >>Anniversary of Mandela release on SABC2 To celebrate the 20th anniversary of the release of Nelson Mandela from prison, SABC2 will screen a live broadcast from Cape Town with the Morning Live team on 11 February 2010 from 6-9am. Read more >>MIPTV gets keynote from SkyJeremy Darroch, chief executive of Sky, the £20bn (about R240bn) British home entertainment and communications company, will deliver a keynote address at MIPTV on Wednesday 14 April 2010. He will discuss plans for the company's future growth and the central role of content and innovation in the context of a competitive and fast-moving marketplace.SAARF forum offers future shock In her recent presentation to delegates at the SAARF/AMF TV Information Forum, independent media consultant Lorna Long from Media Spice called 2010 a watershed year for TV planning. She predicts that by 2014, the South African TV arena could be radically changed. Read more >>You are your email! [Marion Scher] One of my clients forwarded me an email from a well-known international media house requesting an interview with her. The email was scrappy, badly written and totally unprofessional. Its highly distinctive logo was nowhere in sight – in fact it wasn’t even written on a letterhead. Read more >>
MarketingDefine your target market more accurately? - Primedia Face 2 FaceIn these harsh economic climes it is crucial to any business to analyse the market and ensure the correct market is being targeted before efforts are wasted on marketing that will not yield the desired outcome. Read more >>Insurance innovation: MiWay fixes premiums for three years - MiWay FinanceMiWay has launched another initiative in the fiercely competitive short-term insurance market and is now offering the opportunity to fix premiums for 36 months. This gives under-pressure consumers the assurance that at (where their insurance premiums are concerned) inflation is no longer a worry. Read more >>8 Ink Custom Media secures HIP2B² contract - 8 Ink Media 8 Ink Media has been awarded the contract to publish the HIP2B² magazine as well as build the brand's digital offering. Read more >>RBJ Marketing Solutions is evolving... - RBJ Marketing SolutionsRBJ Marketing Solutions is expanding and has appointed new personnel and moved to newer and better premises. Read more >>Marketing lessons from the world's leader in mobile and web content - Chris MoerdykRed Bull International is a world leader in guerilla and below-the-line marketing and has mastered the art of using video images to promote themselves on the web and on mobile. Just looking at what they have done over the years, it is clear that Red Bull put an enormous amount of marketing strategy into everything it does. Read more >>AdvertisingNew account director for General Motors - McCann WorldgroupMcCann Erickson has recently appointed Denholm Elliott as the Account Director for General Motors. Read more >>Epic Foods goes to Mortimer Harvey - Mortimer HarveyEpic Foods, a privately held South African-owned company that manufactures cooking oil, margarine, baking and pastry fats and other food products, has appointed Mortimer Harvey as its advertising and communications agency. The company's product range includes well known household brands Blossom Canola and Blossom Margarine. Read more >>It's official: Draftfcb produces South Africa's most liked advertising - Draftfcb (South Africa) Draftfcb South Africa's clients have swept the boards at a special awards ceremony marking 25 years of Millward Brown's Adtrack survey in South Africa confirming, once again, the agency's ability to create advertising that touches the heart and soul of the South African consumer. Read more >>BrandingHowzit my China - Decoding the People's Republic - Added ValueInvestment is returning to emerging markets with the IMF predicting growth for BRIC territories and suggesting they may uncouple from the west's financial fracas. This means economies like China may be insulated from further financial turmoil with economists already predicting the world's third largest economy is on the road to recovery. Read more >>Telkom and Interbrand Sampson birth Cybernest - Interbrand Sampson Telkom and Interbrand Sampson have worked together just short of a decade, and as part of this relationship the latest challenge was to create the Cybernest brand for the new Data Operations Centre. The timelines were very demanding and it was only through a heavyweight, dedicated Telkom and Interbrand Sampson team that the objectives were met. Read more >>RMB and Foschini Group scoop top honours at SAGRA Awards - Brand Alive The 2009 South African Graduate Recruitment Awards were held in African splendour at Misty Hills Country estate on 27 January. RMB and Foschini Group took away the Gold Awards, with RMB also scooping the Overall Winner Award for excellence in graduate recruitment communication and activities. Read more >>Foozi Football Fridays - flying high for SA in 2010 - Foozi Gaming Foozi pledged its support to Football Fridays in 2009 by giving four Johannesburg companies the weekly opportunity to win the use of a Foozi foosball table for one Foozi Friday. This year Foozi is offering corporates the opportunity to rent a table on Foozi Fridays for only R599 including delivery. Read more >>CSIPartnering for a dream - RBJ Marketing Solutions As part of their corporate social investment programme RBJ Marketing Solutions hosted a year-end function for the children at the Tshegofatsong Special School in Mamelodi on 26 November 2009. Read more >>DesignWrap2theMax winning entry for January 2010 - Roland 2theMax The winner of the January round of the Wrap2theMax design competition is local TBWA Art Director, Jacquin Botha. Jacquin's unique design for Dateway.co.za stood out as it showcased how vinyl can be taken past the purely graphic and could also become the medium. The design makes use of fluorescent vinyl that glows in the dark. Read more >>DigitalHabari Media signs up Facebook - Habari Group Habari Media is offering local advertisers new and innovative advertising opportunities on Facebook, allowing businesses to effectively leverage off this social media phenomenon. Read more >>Facebook - cost per click (CPC) vs cost per thousand impressions (CPM) - who wins? - Popimedia There are a lot of people newly entering the fray to sell advertising space on Facebook and as social media specialists assisting many South African and global companies to enter the social media space - Popimedia would like to tell you what works best in this space. Read more >>Decision management guru comes to SA - ITWeb Decision management expert James Taylor, for the first time in South Africa, will challenge businesses to focus on decisions rather than data and on predicting the future rather than analysing the past at ITWeb's fifth annual Business Intelligence Summit, on from 23 to 25 February at The Forum, in Bryanston. . Read more >>Beyond the ‘back to school' ad pitch - d6 Media A new advertising opportunity enables companies to target parents of school children, offering a year-round channel to this lucrative market beyond the typical ‘back to school' ad pitch. Read more >>Education and TrainingHot messaging - CPMDOn 3 and 4 May 2010 the international experts GarstenYoung Marketing Kommunikation from Germany and Samantha Simons, a British Counselling Psychologist and NLP (Neuro Linguistic Programming) specialist, will join forces to present a dynamic two-day workshop on how to get your targeted messages heard. Read more >>King III and the new Companies Act with Professor Mervyn King - CBM Training Listen while the South African Father of Corporate Governance Professor Mervyn King explains the actual, practical implications of the latest King Report at a one-day seminar to be held in in Johannesburg on 1 and 19 March. Read more >>Wine marketers to learn how to surf the digital wave at USB Executive Development - USB-ED To assist wine-marketers in understanding the benefits of online activities and also teach them how best to use social media and other platforms to the benefit of their brands, USB Executive Development has teamed up with international e-marketing specialists Britefire to offer a three-day programme in Marketing Wine Online. Read more >>Coaching and mentoring for organisational success - Knowledge ResourcesLocal and international coaching and mentoring experts are to present at the Knowledge Resources 9th Annual Coaching and Mentoring Conference, taking place on 16-18 March 2010 in Johannesburg. Read more >>
Gain more benefits through your events - Currin't Events Outsource your event management service and reap the benefits - maximise revenue and minimise expenses, get specialised skills and services, and save time and money on staff and infrastructure. Read more >>Advertisement:  Cape Town jazz festival stages another coup - EspAfrika Organisers of the Cape Town International Jazz Festival have staged another coup. For the festival's eleventh edition that takes place on Saturday 03 and Sunday 04 April they have signed up two living music luminaries: the renowned guitarist/vocalist George Benson as well as US saxophonist Charles Lloyd. Read more >>The forum company and the Apartheid Museum join forces in the celebration of truth and fresh food - the forum company Truth Café, operated by the forum company, is now serving up fresh and wholesome food at one of Johannesburg's premier tourist destinations, the Apartheid Museum. Read more >>Engineering News supports Energy Indaba 2010 meeting point - Outsmart Marketing Creamer Media's Engineering News will feature prominently at the upcoming Energy Indaba given the partnership structured to host the event's Business Matchmaking Lounge, the meeting place for high-level delegates at the Energy Indaba to engage and interact with each other on an exclusive basis. Read more >>Oasys signs Zimbabwe agreement - Oasys Innovations Oasys Innovations has signed a joint agreement with the Zimbabwe International Trade Fair (ZITF) which names them as the preferred infrastructure provider for the fair, which takes place in April every year. Read more >>ExhibitionsGauteng HOMEMAKERS turns dreams to reality - HOMEMAKERS Apart from the 620 stands showcasing the latest in home lifestyle, the Gauteng HOMEMAKERS Expo taking place from 18 to 21 February at the Coca-Cola dome also highlights consumer trends with some exciting new features. Read more >>Premier bridal show comes to Cape Town - The Wedding ExpoCape Town brides-to-be will be introduced to Gauteng's largest bridal show at The Women's Show when it launches the Wedding Pavilion by The Wedding Expo at their next Cape Town expo - 19 to 21 February 2010. Read more >>Gallagher announces new business - Gallagher Convention Centre Gallagher Convention Centre proves to maintain its popularity as a venue of choice for many sectors of commerce and industry. During February the Beeld newspaper's branded Holiday Destination Show and the Aviation Industry Rendezvous (AIR) Africa will be hosted at Gallagher. Read more >>MobileAckermans teams up with AdMob and Yonder Media for its mobile internet advertising campaign - AdmobAckermans has become the first South African retailer to advertise on a mobile advertising network. It partnered with AdMob and Yonder Media to drive awareness of its birthday, resulting in Ackermans management gaining insight into their client base. Read more >>Starfish Mobile appointed as BBC content aggregator - Starfish MobileStarfish Mobile's recent appointment as the BBC's content aggregator in multiple African territories, including South Africa, is a source of considerable pride for the Starfish Mobile management team. The BBC World Service reaches over 80 million Africans via its radio and mobile assets on a weekly basis. Read more >>Strike Media's Head Honcho elected to acclaimed WASPA management committee - Strike MediaRussel Stromin of Strike Media was recently elected to a seat on the Wireless Application Service Providers' Association (WASPA) management committee at its recent Annual General Meeting held in Midrand on 1 February 2010. Read more >>PAYM8 celebrates sixth year of M-Commerce enablement - PAYM8 PAYM8, a South African M-Commerce enabler, is celebrating their sixth anniversary of technology enablement for Botswana's largest mobile network operator - Mascom Wireless. Read more >>Clickatell publishes 2010 Valentine's Mobile Marketing Handbook - ClickatellProviding ideas and guidance to deploy, manage and track the success of SMS marketing programs, Clickatell has published another guide in its successful series, called the 2010 Valentine's Mobile Marketing Handbook. Read more >>NewspapersSpecial 20-year anniversary edition in Die Burger - Die BurgerOn Thursday, 11 February 2010, Die Burger will celebrate the release of South Africa's most famous prisoner twenty years ago, Mr Nelson Mandela, with a special supplement. Read more >>
Integration fast-tracks SuperSport.mobi and m.24.com to SA's top spots - THE SPACESTATIONMobile content sites SuperSport.mobi and m.24.com rapidly increased their popularity among news- and sport-hungry South Africans during the festive season break leading them to claim the country's top two mobile destination spots in January 2010, according to statistics in the latest Nielsen's Online Ranking Report. Read more >>Advertisement:  Learn Joomla, get on top of the marketing game - Tailormade4youThe media, marketing and advertising industries are some of the most competitive industries in our current society. In these fast-moving, ever-changing industries you can lose out on a week if you're absent for a day... Therefore it's very important to ensure that you are always on top of your game and one step ahead of the rest. Read more >>
The Modulbox faces up to the Cape of Storms and wins - Scan Display Scan Display's mobile exhibition system, the Modulbox, recently proved its outdoor versatility and stability when it withstood Cape Town's notorious gale force southwester on Camps Bay beach. Read more >>Sarita takes liquid glamour to the streets - ADreach SABMiller's Sarita campaign on Supalites uses this outdoor media alternative to demonstrate the sophisticated nature of the brand. Positioning the distinctive alcoholic fruit beverage as the ultimate glamour accessory, the campaign depicts a beautiful woman adorned only with a bottle of Sarita. Read more >>SP Media and ATNS - SP Media SP Media recently branded a fleet of buses for the Air Traffic and Navigation Services SA (ATNS). The alternative media company created a media strategy that successfully matched ATNS's different brand messages to their specific target market. Read more >>PrintingHow to do transpromo - LaserCom[Konni Hoferichter] Transpromo carries the potential to have a major impact on marketing and general customer communication in an organisation, producing the industry's highest rate of response - by up to 40% - but without adding significantly to costs. Read more >>ProductionCreative Vision's short film Yolanda is in competition at the PAFF in Los Angeles - Creative Vision Yolanda, directed by Jo Horn and screenplay by Mpotseng Mdakane, will be competing in the best narrative category at the Pan African Film Festival in Los Angeles. Read more >>Picture Tree's Mukunda dives in - Picture Tree Picture Tree director Mukunda is yet again breaking borders with his innovative use of filming styles in the latest spot for Rehidrat. The series of three commercials, shot for JWT (Cape Town) sees the Tornado camera system from Film Media Services being taken under water - a concept never explored before on local soils. Read more >>Public RelationsEmily Child secures best actress nomination! - Alerting the Media Emily Child, the young actress who seductively entertained theatre-going Capetonians with her sexy lead performance in Decadence, has been nominated in the prestigious category of Best Actress alongside theatre luminary Sandra Prinsloo in this year's Fleur De Cap Awards. Read more >>PRISM judges - a seasoned panel - PRISAExperts and seasoned communication specialists from various media sectors have been appointed by PRISA to judge the 2010 PRISM Awards, a highlight of the media calendar. The panel is a formidable one, and entries to this prestigious competition keep growing. Read more >>Johannesburg road show - Web-lingo Web-lingo had a very successful business development week in Johannesburg and Pretoria and has acquired a new CSI partner - CANSA, a community-driven and volunteer-based organisation that has been fighting cancer to save lives. Read more >>Match Creative hits the ground running in 2010! - Match CreativeMatch creative has announced several new account wins for the first quarter of 2010. Read more >>RadioVodacom Stormers Kick-Off Party 2010 - Heart 104.9 Heart 104.9FM listeners had the privilege to present the 2010 Vodacom Stormers team with their new jerseys at the kick-off party held at Club Newlands on Wednesday evening, 10 February 2010, where the squad for 2010 was announced. Read more >>Retail2010 FIFA World Cup expectations for the hospitality industry - RentokilWith less than four months left to prepare for the single biggest event to hit the South African shores and more than 350 000 guests flocking to the country, most service providers in the hospitality industry are still unclear as to the expectations of their soon to arrive guests. Read more >>Cockroach allergens cause for concern - Rentokil Of all the pests cockroaches may be the most hazardous of all. They can spread up to 33 different kinds of bacteria, six kinds of parasitic worms and at least seven other kinds of human pathogens. Read more >>SponsorshipNtini scores a hundred - MSCSPORTSBeing one of the finest players of the century and a champion of the people, it was with a standing ovation that the crowd at Newlands acknowledged Makhaya Ntini's 100th Test Match. With countless bowling records has come joy, pain, sweat and smiles - for both fan and players alike. Read more >>TVSky to make TV history with the launch of 3D TV - TEAMtalkSky is launching Sky 3D, Europe's first dedicated 3D TV channel, this April. As part of the final preparations for the launch, Sky previewed the new service by becoming the first TV company anywhere to broadcast a live 3D TV sports event to a public audience. Read more >>
  More Sheraton launches branding campaign   More
Guy Buttery - living the dream MUSIC [Ruth Cooper] Acclaimed guitarist Guy Buttery is soon to be touring the KZN to promote his latest album Fox Hill Lane before jetting overseas for many exciting projects including collaborating on a world music project in Mauritius with acclaimed artists Eric Triton and Alhousseini and representing South Africa at Toulouse's Rio Loco festival in France. Luckily Guy managed to find some time in his busy schedule to chat to the BizLounge via e-mail before beginning his tour. A ground breaking production of Pictures of You THEATRE [Riccardo Spagni] When I went to see Pictures of You, I had no idea what to expect. I am unabashedly lazy and I will gladly admit that I did no research on it. So I was pleasantly intrigued when a little speech was given before the show started and we were given a bit of background. Also mention worthy was the fact that Premier Helen Zille was in the audience. As I have no interest in politics, I didn't know what she looked like, otherwise I would probably have tried to wangle a prosperity shot with her afterwards! Kurt Schoonrad is Home Groan THEATRE [Riccardo Spagni] It has been my experience that the most common reason for any comedian to do a one-man show is that he's feeling a bit out-of-pocket and needs to make the rent for the end of next month. This leads to a rather average rehash of said comedian's most popular jokes, the vast majority of which are only mildly funny at best. Even worse is the fact that most Capetonian comics have a tendency to make jokes that go far over this ex-Joburger's head. I only recently discovered where Lavender Hill was, you know! With much trepidation, therefore, I dragged myself to see Kurt Schoonrad. Will the “Bulgeun Effect” propel Bafana to World Cup glory? 2010 FIFA WORLD CUP [Dr Nikolaus Eberl] When Bafana Bafana was drawn to play previous world champions France and Uruguay, along with Mexico, at the Final FIFA Draw in Cape Town, many international football pundits were quick to write off South Africa's chances of advancing to the second round. Die Antwoord take it to the next level MUSIC [Ruth Cooper] Jumping on the bandwagon, so to speak, BizLounge thought we should get in on a little of Die Antwoord hype and action (and Google hits) and do our own little story on the interesting phenomena of the Cape Town zef rap-rave crew that is Die Antwoord. There is no denying that the trio; Ninja, Yo-landi and DJ Hi-Tek, that make up Die Antwoord have recently exploded over the net and have taken not just SA by storm but have also caused quite the stir internationally with their combination of 80's techno beats and dirty Afrikaans rap. With something like 1000 new Facebook fans a day and a site that crashed by the deluge of visitors after a few recent reviews were posted, Die Antwoord does really seem to be “the answer”. But the answer to what is the million dollar question. Nominees announced for Fleur du Cap Awards THEATRE Nominations for the annual Fleur du Cap Theatre Awards, in which all funds raised through box office sales go towards the development of the performing arts in South Africa, have been announced. The awards will take at the Baxter Theatre, on 21 March, 2010.
"To speak and to speak well are two things. A fool may talk, but a wise man speaks." - Ben Jonson "You've got to be success minded. You've got to feel that things are coming your way when you're out selling; otherwise, you won't be able to sell anything." - Curtis Carlson "Your most effective marketing tool may be your own customer list, but you'd better make sure you have one. A lot of people think they can just use the list of companies they send bills to. Wrong. That's a billing list. If you want a marketing list, you have to generate one, and that means including the information a marketer needs, which is a lot different from the information a credit manager needs." - Ernan Roman "Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets." - Al Ries "If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks." - Leo Burnett Print - Print any item in this newsletter. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter. 
| Advertisement: 
Advertisement:  Advertisement:  Advertisement:  CPMD has opened a press office on Bizcommunity.com!  CPMD stands for the College of Property Management and Development, a privately owned, BE, Propriety Limited Company, primarily meeting a spectrum of training needs of learners across Southern Africa and internationally. Click here to visit CPMD's press office. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
