 1 Feb 2010 |
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A period pieceSo what's in a name? If postings on a wide range of sites around the world are anything to go by, it's all in the name - and that means quite a bit... Apple's naming of its new product the iPad has gotten everyone talking and punning. Usually we can rely on the automotive industry to come up with names that land up on the proverbial scrapheap because they don't translate well - Ford's Cortina translates as ‘jalopy' in some countries and the Ford Fiera didn't go down too well in certain Latin-American countries, where "fiera" means "ugly old woman”. Rolls even got it wrong in Germany with the Silver Mist, where ‘mist' means manure. Apple's effort could either be a debacle or, if the aim is to get your product talked about, a marketing coup. Here are just some of the links that have some grinning, some gasping, and some groaning (and griping, naturally):
iPad. iPeed. iPod. Simone Puterman & Rod Baker Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive. Top stories
MarketingNew Pep marketing director Pep has announced the appointment of Nobesuthu Tom as the new marketing director from 1 February 2010. Read more >>Outsource marketing to professionals For the company that has no in-house marketing manager and needs marketing skills, the newly launched Peppermint Source will offer outsourced marketing managers (OMMs) as an alternative to using agencies or freelancers. Read more >>[2010 trends] Freelancing and outsourced marketing [Jo Duxbury] Freelancing is not for sissies - particularly not at the moment, where the market is awash with creatives who became involuntary freelancers following last year's redundancies. In 2010, the fittest WILL survive - and thrive - and clients can take their pick from a seriously talented pool of creatives who will be upping their games to get an edge over the competition. Read more >>Designated Driver campaign impacts habits “Every team needs a hero,” the Designated Driver campaign run by Castle Lager, in partnership with local taxi company SACAB, at various venues around the country over the festive period, is claimed to have been a major step towards entrenching responsible drink driving behaviour amongst South Africans. Read more >>If you love your brand so much, why not marry it? [Chris Moerdyk] According to the Harvard Business School, the future of advertising is all about getting attention. So, when Stefanus Nel decided to quit his job at an ad agency and go out on his own, he set about getting attention. And one of the bright ideas he came up with was what he called reverse shoplifting. Read more >>2010 FIFA World CupFIFA accused of ‘bullying', dictatorial' tactics [Issa Sikiti da Silva] Local journalists have accused world football governing body FIFA of acting as a bunch of ‘bullies' and ‘dictators' with a neo-colonialist mentality, following what analysts see as ‘unreasonable' media restrictions on the 2010 FIFA World Cup coverage. Read more >>Will the sponsors score in 2010? [Dr Nikolaus Eberl] With just over 100 days to go to the kickoff of the world's biggest media event, global eyeballs are likely to be trained onto the battlefield of brands before they switch to the football pitch. Having invested up to US$100m for the privilege of associating their brand with the FIFA World Cup, what returns can sponsors expect and what are the benchmarks for winning the world cup of branding in 2010? Read more >>2010: Our Cup runneth over Good news from FIFA: not only have two million tickets been sold to date, a recent poll reveals that South Africans are ‘overwhelmingly positive' about hosting the 2010 FIFA World Cup. Read more >>2010 FIFA World Cup: two million tickets sold [Issa Sikiti da Silva] The number of tickets sold so far for the 2010 FIFA World Cup has reached the two million mark, FIFA secretary general Jerome Valcke told a media briefing yesterday, Wednesday, 27 January 2010, at the Sandton Sun Hotel in Johannesburg. Read more >>Germany, UK's 2010 negative sentiments anger FIFA [Issa Sikiti da Silva] Anti-South Africa sentiments over SA's hosting of the 2010 World Cup, particularly in Germany and UK, have angered FIFA secretary general Jerome Valcke, and raised questions about the real motives behind European Afro-pessimism. Read more >>AdvertisingANC vs Ogilvy: Summons? What summons? NEWSWATCH: The ANC claims that the summons sent to it after it failed to settle an outstanding debt to advertising agency Ogilvy was delivered in an “unprofessional” manner, which is why it wasn't aware that it had a court date to meet, reports Times Live. Read more >>Advertisement:  D&AD deadline extension midnight Friday 29 January
Cannes Lions 2010 entries open, with new awards LONDON: The 57th Cannes Lions International Advertising Festival is now open for entries in all categories - Film, Press, Outdoor, Direct, Media, Cyber, Radio, PR, Promo & Activation (previously Promo), Design, Titanium, Integrated and the new Film Craft Lions category. Also new are Independent Agency of the Year; Grand Prix for Good; Craft in Cyber, Press and Radio; and 3D Structural Design in Design. Read more >>Dubai Lynx 2010 juries announced The Dubai International Advertising Festival has announced the members of the four juries for the awards. The international group of 21 creatives and media experts from 10 different countries, including South Africa, will meet in Dubai to judge, discuss and award the best creative work and ideas of the Middle East and Africa regions. Read more >>ADC advertising jury ready for annual awards NEW YORK: The Art Directors Club (ADC) announced the international jury of creatives and designers for the advertising category of the ADC 2010 Annual Awards programme earlier this week. Read more >>[2010 trends] Don't get too caught up in FIFA fever [Trish Guilford] Why is everybody so infatuated about 2010? In reality, it's another year just like any other. Yes, we do have the 2010 FIFA World Cup taking place in June/July, but this is only two months of a 12-month period. Here are the 10 trends that I believe will be seen during 2010. Read more >>[2010 trends] Hard times leading to healthy transformation [Odette Roper] Despite the challenges of a post-recession environment, the industry is uniquely positioned to make 2010 a year of vigorous transformation. Read more >>Roger Garlick judges announced The AMASA committee has announced the 2010 judging panel for this year's Roger Garlick Awards. Read more >>Apex judges announced, deadline extended The 2010 judges for this year's Association for Communication and Advertising (ACA) Apex awards have been announced this week, along with an extension for entries to 10 February 2010, with a ‘late entry' penalty of R750 (excl VAT) per entry over and above the entry fee of R1650 (excl VAT) per entry. Read more >>Bob Scarpelli heads Cannes Lions Titanium and Integrated jury The Titanium and Integrated jury, which awards breakthrough ideas and the best integrated campaigns, is chaired this year by Bob Scarpelli, DDB Worldwide's chairman and CEO. Read more >>New media planner, buyer for RedgwoodsIntimedia, a new advertising and media consultancy, will be offering tailored media planning and media buying for Redgwoods across its brands: Toys R Us, Babies R Us and Reggie's and online retailers Reggie's Online and Baby and Company Online. Read more >>
Luxury magazine, association collaborateThe South African Luxury Association (SALA), formed in June 2009 and Liveoutloud, a lifestyle publication catering to high net-worth individuals, have announced their collaboration to strengthen the presence of the brands represented in the association as well as reach out to new brands that are looking to grow and establish themselves further in South Africa. With its alignment to SALA, the magazine will work to grow the industry, through supporting the association in its aims and providing its readers with interesting content about the brands and their developments in the luxury space.[2010 trends] Climbing on the brandwagon [Abey Mokgwatsane] For today's brands to survive in tomorrow's world, a revolution of marketing strategy thought is required. What worked yesterday simply won't cut it tomorrow. The risk for brands in today's cluttered market is not that they won't be heard; it is that they will be met with indifference. Read more >>Search for SA's oldest brands [ActivRetail] Affinity Publishing is researching a book on the history of brands and branding in South Africa that will include the early days of brands and intellectual property protection from the mid-1800s, as well as the further development and success of branding up to today. For the past 17 years, it has produced an annual Brands & Branding: The Encyclopaedia of Brands & Branding in South Africa. Read more >>Rebranding should incorporate consumer input, opinions [Thabani Khumalo] Brands go through various stages of evolution in their life cycles and often may need to be restructured, reworked, repositioned, revitalised, relaunched or rejuvenated to improve their sales, grow their market shares and increase their profits. These are done in response or in anticipation of changes in the market. Read more >>CSIOne Young World launchesOne Young World, a global leadership summit for young leaders age 25 and under, united from all the world's 192 countries to address major global challenges, will be held in London from 8-10 February 2010. Read more >>DesignDesign guru at Design IndabaBruce Nussbaum, professor of Innovation and Design at the Parsons School for Design, will be at Design Indaba 2010. Read more >>Advertisement:  Concept design competition launched for L'Agulhas South African National Parks (SANParks) and the Western Cape Department of Economic Development and Tourism (DEDAT) have launched a continent-wide competition to mark Africa's real southernmost tip, at L'Agulhas, where the Atlantic and Indian Oceans converge. The ‘Iconic Ideas' competition will run 26 January - 10 March 2010. Read more >>
Social media tools for KWV The launch of the new website for KWV Wines aims to mark a dynamic move for the brand, focusing marketing attention online to allow its story to be told to consumers across the globe. The addition of social media element,s such as online videos and content on Facebook and Twitter, is expected to increase traffic to the site. Read more >>Advertisement:  Integrated campaign drives up market shareDraftfcb Johannesburg's integrated outdoor advertising and new media technology campaign for Adcock Ingram's Bioplus has led to a 46% claimed increase in market share as one of the leading lifestyle brands in the company's range of healthcare products. The campaign included traditional above-the-line television and radio spots. Read more >>Jobs unleashes the Apple iPad [Duncan McLeod] The iPad has landed: Finally, it's here. Steve Jobs has shown his hand by introducing the iPad (no, not the iSlate) yesterday, Wednesday, 27 January 2010, a tablet computer that the Apple CEO hopes will change the way people read books, play videogames and access the Internet. Read more >>The digital agency generation [David Moffatt] The seismic shift taking place in the communications industry is well-documented, as is the number of traditional agencies attempting to bridle the interest in digital media, characterised by a critical shift in how consumers consume media. With so much in common with the traditional success factors that measure advertising, why are traditional brand agencies not dominating the digital arena? Read more >>iHype grows ahead of the iSlate [Duncan McLeod] Never in the history of the computer industry has a product launch been this hyped. For months, blogs and even the mainstream media have been carrying increasingly speculative and sometimes wild articles about how Steve Jobs is going to reinvent the publishing industry — or even save it from an otherwise certain death. Read more >>Jury's in for One Show interactive The One Show Interactive has named its jury, headed up by Iain Tait, of Poke in London as chair, to judge the 13th annual One Show Interactive Awards, which take place at Terminal 5 in New York as part of The One Club's Creative Week. Read more >>
Your conference sucks: Part 3 [Richard Mulholland] Surprisingly, considering the time and effort that goes into everything else, a conference really is just a series of sequential presentations designed to fulfil a specific objective (read parts one and two). Now as nerdy as that sounds, it's the truth. So in this, the third and final article in the "your conference sucks" series, I'm going to focus on the sad bastard that is "the PowerPoint presentation". Read more >>Meetings industry benefits from MOU South African Tourism (SAT) and the Southern African Association for the Conference Industry (SAACI) have signed a formal memorandum of understanding (MOU) to ensure that Meetings Africa, the annual business tourism exhibition and the annual SAACI national conference form the cornerstones of the meetings industry in the future. Read more >>ExhibitionsMeetings Africa exhibitors' workshop to expand marketing ROITo assist exhibitors to make the most of the Meetings Africa, 24-26 February 2010, Charles Drewe of Drewe Associates will run a two-day workshop, 4-5 February, in Craighall, Johannesburg, alongside Angela James, an industry professional. Read more >>
Happy 50th birthday, Caravan & Outdoor Life! The February 2010 issue of Caravan & Outdoor Life marks the 50th anniversary of the publication, originally published as Caravan for 2/- in February 1960. Read more >>Call to enter 2010 Tabbies The Tabbies, the international business-to-business (B2B) magazine editorial and design awards programme run by Trade, Association and Business Publications International (TABPI), is now open for nominations and closes on 3 March 2010. Read more >>New Plascon mag from New Media The new Plascon customer magazine, Plascon Spaces will be launched by New Media Publishing at Decorex Durban on 19 March 2010 and then to major book stores, Woolworths, 100 Builders Warehouse stores and other Plascon stockists. The 72-page glossy magazine is being repositioned under the editorial leadership of the award-winning Sumien Brink as a handy guide. Read more >>New health magazine for Sarie The launch of Sarie Gesond on 1 February 2010 is an attempt to grow and promote the Sarie brand. This is according to Liezl de Swardt, publisher of women360. “Our brand extensions afford us the opportunity to indulge our readers with an offering entirely dedicated to their favourite theme,” she says. Read more >>DLT Media leads the waiting area revolution [Issa Sikiti da Silva] Waiting in the reception area of a hotel, doctor's office, fitness centre, hair salon or school can sometimes be a frustrating exercise - especially if the person you are there to meet is taking too long to see you. That is why some of these outlets, with the help of UK-based DLT Media, provide magazines for their potential visitors to read and relax while waiting. Read more >>
FIFA bullying: newspaper groups say ‘Enough!' NEWSWATCH: SA's three largest newspaper groups have combined forces to protest against what they view as FIFA's overly restrictive and unfair reporting restrictions on reporting relating to the upcoming event, reports Times Live, and on an issue related to the event, the Competition Commission is investigating alleged collusion between airlines ahead of the world cup, reports Mail & Guardian. On a more uplifting note, South Africans used an SABC telethon to raise more than three-quarters of a million rands for Haiti, reports IOL. Read more >>Advertisement:  How apartheid-era law hobbles media NEWSWATCH: Section 205 of the Criminal Procedure Act is a relic from the days of apartheid - but it was the law used recently by the authorities to subpoena two eNews journalists - and while it remains on the books, the problem remains, reports Business Day. Read more >>Urgent need for clear legislation - FXI[Melissa Moore] The recent debacle over the issuing of subpoenas to two e.tv eNews journalists has highlighted the controversial point at which conflicting rights collide. Moreover, it has demonstrated the urgent need for clear legislation to clarify otherwise vague and untested common law principles and constitutional concepts. Read more >>Diageo Africa Business Reporting Awards 2010 open LONDON: Diageo, yesterday, Tuesday, 26 January 2010, launched its annual Africa Business Reporting Awards. The number of categories has been extended with sector-specific categories. The awards ceremony will be held on 1 July in Central London and the closing date for entry is 26 March. Read more >>Enter first-time TB media awardA South African TB media award Speak Up to Stop TB for excellence in print journalism when reporting on TB and related issues, has been established for the first time by the Lilly MDR-TB Partnership in South Africa, in association with the South African Red Cross and with support from the National TB Control Programme. Read more >>Investigative journalism award opens for entries Wits University's Investigative Journalism Workshop, in conjunction with the Valley Trust, is calling for entries for the fourth Taco Kuiper Award for Investigative Journalism, which closes on Friday, 19 February 2010. Read more >>NewspapersNewspapers will survive the Internet, says Google exec [Duncan McLeod] The print medium is not going to die and newspapers will continue to be a feature of the media landscape well into the future. Read more >>Last call for Mondi journalism awardsThe deadline for the ninth annual Mondi Shanduka Newspaper Awards is Friday, 5 February 2010. This year's competition has two new categories: Journalism 2010 and Editorial Cartoons. The prize is the Premier Award and a R15 000 cash prize. Download entries from www.mondishanduka.co.za or www.printmedia.org.za or contact Malesedi Dlamini at the Newspaper Association of South Africa on tel +27 (0)11 551 9600 or email malesedid@printmedia.org.za.
WAN-IFRA publishes kids' online safety guide The World Association of Newspapers and News Publishers (WAN-IFRA) has published a guide for parents to help and protect their children when they use the internet. The guide will be made available without charge to newspapers worldwide to offer to their readers. Read more >>
It's a wrap for FNB Reportedly, the largest building wrap in Port Elizabeth has been erected by Tractor Outdoor Eastern Cape managed the project from inception to completion on behalf of First National Bank as part of its World Cup 2010 campaign. Read more >>Medical advertising gets the nodUsing TLC's medical holding, Netcare and Medicross clinics, Aspen was able to advertise its new scheduled sleep deprivation product in the exact place that consumers, wanting to correct their sleeping patterns, were most likely to see the ad. Read more >>ProductionViral video division launchedA viral division of feelgoodfilms, ‘Endorphin', has launched this week to offer the entire viral process - originating unique, sustainable concepts, shooting the virals, and managing and tracking their distribution across the Internet. Read more >>New training tool for roadiesThe South African Roadies Association (SARA) has taken delivery in Johannesburg of a donation of new NEXO PS10-R2 system from Nexo and its South African distributor Tadco, for the new training facilities for stage crews of the future. Read more >>MIDEM ministerial success for SA The South African Minister of Arts and Culture, Lulu Xingwana, and the French Minister of Culture and Communication, Frédéric Mitterrand, agreed to sign a Programme of Cultural Co-operation for 2010 to 2012 as well as a new film co-production agreement at their bilateral discussions held earlier this week in Cannes, France. Read more >>SA 3D rig at London show3DRigs.com (based in South Africa) and Jigsaw Systems are launching the 3D Pro Ultra Rig at the Broadcast Video Expo on 16-18 February 2010 at Earls Court, London. This follows the recent announcement that Jigsaw Systems recently acquired the new agency and exclusive distribution for the product in the UK. Read more >>PromotionsIs it Simba's bunny chow, donut or Ikasi chicken? The new Simba advertising campaign, designed to entice South Africans to use their imagination and conjure up the next uniquely South African flavour, features pertinent local images to illustrate chakalaka, donut, ginger, banana bunny-chow, salsa, and Ikasi chicken. Read more >>
FNB goes to Baird's Baird's Renaissance has been appointed as the PR consultancy for First National Bank (FNB), effective 1 February 2010. Read more >>PRISA gets 2010 communication tips The inaugural 2010 PRISA breakfast late last week featured Linda Hamman and Daniel Munslow of Talk2Us on the importance of internal and external communication strategy in 2010 and beyond. These included insights based on both local and global research, demonstrating how internal communications is a key enabler to external communications and the brand promises that are made to the public via various channels. Read more >>
Diggy Bongz to drive Heart FM Heart 104.9FM has announced that Diggy Bongz will be taking over the reins of the 3pm - 6pm Afternoon Drive Show, starting 1 February 2010, supported by traffic anchor Marguerita Freeks and Paul Snodgrass on sports news. Read more >>
Salary survey reveals ongoing inequalities The third annual Careers24 Salary Survey, released earlier this week, reveals that despite South African organisations' commitment to gender and racial equality, differences among the demographics suggest that many are still unconvinced. Read more >>
SA consumer confidence declines - MasterCard survey [Issa Sikiti da Silva] The South African consumer confidence index has fallen to 59.8 from 67.3 six months ago and 78.7 a year ago, according to a recent survey released this morning, Thursday, 28 January 2010, by MasterCard Worldwide. Read more >>RetailColourful ‘green' bags from Sandton City Sandton City's fabric ‘hanging banners', featuring the vibrant advertising from the centre's previous promotions and campaigns, have now been re-used and designed into chic shoppers. While these bags are 'green', they flaunt a rainbow of colours in swirls, blocks, text and stripes. As fabric features designs from a variety of promotions and marketing campaigns, each one is special. Read more >>Education award entries now openEntries for the annual Supply Chain Education Excellence Awards are invited up to the end of February 2010 in a number of categories and will be adjudicated based on performance, sustainability, success and innovation. Read more >>FASA hosts IFE 2010 in Joburg The International Franchise Expo (IFE) 2010, hosted by the Franchise Association of Southern Africa (FASA), will take place 6-8 May 2010 at the Sandton Convention Centre in Johannesburg, Gauteng, South Africa. The exhibition aims to bring together about 100 exhibitors from a range of business concepts and brands. Read more >>SalesBeware the February fizzle [Douglas Kruger] My father-in-law spent New Year's Eve in Sydney, watching the fireworks display off the bridge. In a period of 12 minutes, he told us over the phone, they let off 20 000 separate effects. An incredible amount of energy in such a short period of time... and then, it was over. It occurred to me that a great many of us carry out our New Year's resolutions in pretty much the same way. Read more >>Pitching for new business: what juries can teach us [Sid Peimer] In most legal systems, a lawyer is required to make an opening statement at the start of a trial. This process bears a close resemblance to a new business pitch, where you are required to state your case to a prospective client whom you are meeting for the first time. Read more >>SponsorshipOnline, on the ballCareerJunction has announced its first major sponsorship, as an associate sponsor to the Vodacom Super 14. This is also reputedly the first time SA Rugby sees an online company sponsoring this popular tournament. “We are excited to see how the sponsorship will benefit our brand. As one of South Africa's top sites, an association with the nation's favourite sport at a professional level is core to our online brand strategy,” says Kris Jarzebowski, CEO of CareerJunction.TVRadio show host joins SABC2Penny Lebyane, considered a talented radio personality, will host the women's show, Motswako, for SABC2 from Monday 1 February 2010 at 9.30pm. Her first show will be Education, opportunity and crisis," where she asks Minister of Basic Education Angie Motshekga to give the nation answers about where its future in education stands, following the poor Matric results.Patta goes virtual
Starz keynote address at MIPTVThe keynote address at Cannes for this year's MIPTV opening on Monday 12 April 2010 will be delivered by Chris Albrecht, the recently-appointed president and CEO of Starz. He will talk about new ways of looking at original programming today. Albrecht is responsible for all business, strategic, organizational, legal and financial matters and for generating growth and new business opportunities for Starz Entertainment, Starz Media Anchor Bay Entertainment, Films Roman and Overture Films.e.tv gets deadline to respond on subpoena issue NEWSWATCH: e.tv has until Thursday to consult with the national director of the National Prosecuting Authority regarding the subpoenas that were served on two of the channel's journalists when they refused to hand information over to the police, reports IOL. Read more >>Youth MarketingCoca Cola sponsors new Content 360 category The Content 360 cross-media competition, which closes on 15 February 2010, has a new category, sponsored by Coca-Cola. The competition is calling for entries in six categories and is organised in partnership with the BBC, European Commission, National Film Board of Canada, Korea Communications Commission and TF1. Read more >>Why do I attract these people? [Andrew Timm] Do you attract the bewildered, the eccentric, the psychotic, the mentally ill and the socially challenged? Well, if you don’t, open a production company, install one-way glass and then just sit and wait. Read more >>
MarketingGetting everyone to pull in the same direction - Chris MoerdykThe success of marketing strategy in particular and corporate strategy in general, very much depends on making sure that everyone in the company is singing from the same song sheet. But, beware of how workshops and strat sessions are used as a solution - they can often do more harm than good. Read more >>Getting a small business off the ground? Check! - Strats IncThe one thing that puts a small business on the map is great marketing. Strats Inc has developed a customised and results-driven solution. Read more >>AdvertisingYardley 442 Smooth Operator campaign - Red Cherry MediaRed Cherry together with Bester Burke were able to deliver a hugely successfully campaign offering Yardley exceptional value in terms of cost-effective production, event management, media airtime and mobile marketing as a holistic one-stop solution. Read more >>ABF ready to assist in 2010 - Advertising Benevolent FundThe 2010 ‘bosberaad' for the ABF was held on the 20 January at Draftfcb in Sandton. Ending on a high note last year thanks largely to the Starcom Mediavest Group and its media owner partners who raised well over half a million rand for the ABF, the executive committee has planned the year ahead with enthusiasm and dedication. Read more >>Donated PVR tops up the ABF's coffers - Advertising Benevolent FundTapping into the social media space, the ABF auctioned a PVR donated by Multichoice on its Facebook page in December 2009. The money raised has been used to benefit those in the industry in need of financial assistance. Read more >>YFM provides corporate donation to ABF - Advertising Benevolent FundYouth radio station YFM has made a corporate donation to the Advertising Benevolent Fund, which was set up to assist those in the industry that are in real need of vital support. Read more >>Chew on this - Billads Orbit launched a second campaign towards the end of 2009 with Billads, following the success of their first campaign, and had South Africa chewing. Read more >>BrandingFoozi's top five foosball table designs for 2009 - Foozi Gaming Having held numerous design competitions during 2009, and producing a number of its own rental and promotional designs as well, Foozi put it to the vote to determine which five Foozi designs stood out from all of the rest. Read more >>Don't jump on the 2010 FIFA World Cup retail bandwagon but do spread the “gees” - November 1While retail licensing around “soccer”, “World Cup” and “FIFA” have been pretty much tied up since negotiations to that effect began with Global Brands in 2006, there are a multitude of other ways we can make an impact on those around us and spread the “gees”. Read more >>Interbrand Sampson South Africa - new managing director - Interbrand Sampson Ghaleb Cachalia has been appointed the new managing director of the Interbrand Sampson Group's South African operations. With over 25 years of senior management and strategy experience, Ghaleb has consulted at board level to blue chip companies and served on the boards of a number of listed and unlisted companies and organisations. Read more >>New Year's Revolution - Virgin Active and the Seattle Coffee Company start a movement - Tag 8 Media In partnership with alternative media company Tag 8, Virgin Active elected to run a campaign in Seattle Coffee Company outlets during January. Advertising on coffee cup sleeves, tags and WiFi showcased the ‘moving' executions - and customers were offered a reduced gym joining fee of R100. Read more >>Promises, promises, promises - HKLM[Sean McCoy] What's in a brand promise? Everything I would argue! The brand promise in essence packages the offering to the consumer, whether at a product, service or corporate brand level; and invites them to engage, purchase or experience the promise in the belief that it will be delivered. Read more >>Psyched or not, the World Cup will bring change aplenty - November 1The planet's biggest single-sport event begins on our doorstep on 11 June. Which makes 2010 the most important year in South Africa since 1994. Some have even coined the 2010 FIFA World Cup our nation's “second miracle”. Read more >>Simba appoints Hello World Agency - Hello World AgencyFull-service creative agency, Hello World Agency, has won the opportunity to develop and execute public relations, experiential, digital and event campaigns for selected Simba brands. Read more >>If your product could speak, what would it say? - Writers Write A product with a past sells. Fiction writing techniques can be used to create an irresistible concept, product or brand. Read more >>CSIMonitoring South Africa gives towards children's future - Monitoring South Africa Monitoring South Africa (MSA) made a generous donation of 15 computers to the value of R 53 150 to the Thusanani Children's Foundation. This will provide the children with the necessary equipment to promote stimulation. Read more >>Digital[The Digital Edge] Digital social entrepreneurship - Cambrient In this week's episode of The Digital Edge we cast our focus on Marlon Parker, a man who is making waves in the digital space not just for his innovative products but also for his upliftment of underprivileged communities in the Western Cape. Read more >>What every student - and parent - should know when buying a laptop for college - Holton & Associates With back-to-school season right around the corner, many parents and college students are already buying their classroom essentials, including new laptops. Before hitting the books this summer, BitDefender points out the importance of having a good security solution in place, for old and new laptops alike. Read more >>A Taste of The Future: Digital Marketing Trends in 2010 - World Wide CreativeOn Tuesday, 02 February 2010, World Wide Creative and The Heavy Chef Project will be presenting a Heavy Chef event entitled “A Taste of The Future: Digital Marketing Trends in 2010” in Johannesburg. The Heavy Chef Sessions are free events focusing on digital marketing. Read more >>Direct MarketingWill media planners be doing their clients a favour by not advertising during the World Cup? - Tollreach June and July of 2010 may be one of the most active periods people have seen for a long time. If you want to get a share of the action a medium like TollReach offers the ideal way of giving a brand front-seat exposure amongst those that have the mobility, the means and the right mindset to act on your message. Read more >>Eventing2009 gears Oasys for 2010 - Oasys InnovationsFollowing a successful 2009, Oasys Innovations has geared itself for continued growth in 2010 and beyond. The company was established in 1977 and has since grown its assets to well over R100 million, a consolidated workforce of nearly 400 members and a potential of more than 500 projects for this year. Read more >>Oasys honours employees - Oasys InnovationsThe management of Oasys Innovations hosted the company's first family day on 16 January at the MTN Expo Centre. More than 560 people attended this fun-filled day during which 180 staff members with more than five years of service and up to twenty five years of service were acknowledged for their loyalty and dedication to the company. Read more >>ExhibitionsSandton Convention Centre successfully heads toward 2010 and beyond - SA Convention Centre The hosting of the 2010 FIFA World Cup is an exceptional opportunity to market Johannesburg as well as its unique culture and offerings internationally, building confidence in Africa, South Africa and Johannesburg. The entire Sandton Convention Centre (SCC) has been retained during the event. Read more >>Excitement mounts as Durban gets ready to kick off inaugural Kids Indaba - Baba Indaba Durban will be the first city to host the new Kids Indaba which will take place at the Durban Exhibition Centre from 19 to 21 March 2010. This initiative is being run in conjunction with the SABC Education Baba Indaba and will cater exclusively to the target market of 6 - 12 year olds. Read more >>MagazinesPrestige launches ABSA Wealth private label - PrestigeLuxury lifestyle magazine Prestige has concluded an agreement to provide ABSA Wealth clients each month with a private label version of Prestige, This further expands the free distribution model for the luxury market segment - internationally shown not to be a newsstand market. Read more >>A fond farewell to Dorah Sitole as TRUE LOVE editor - Thought24 Dorah Lydia Sitole will be leaving her post as editor of TRUE LOVE magazine to head up Thought24's new Book Division. The pillar of this business will be a romance novel series, created to appeal to the readers of Thought24's TRUE LOVE, Real, Move! and Move! Parent magazines. Read more >>Popular Mechanics tops the 50 000 mark - Popular Mechanics Sci-tech title Popular Mechanics has passed a significant milepost with the recording of a 50 000-plus sale for its January issue (subject to ABC audit), with subscriptions accounting for about 28 per cent of the total. The previous record circulation of 47 240 was set in January 2008. Read more >>8 Ink Custom Media to publish Spur's Totem magazine - 8 Ink Media 8 Ink Custom Media has been awarded the contract to produce Spur's Totem magazine. Aimed at kids who visit Spur outlets nationwide, this quarterly magazine is filled with enough fun facts, games and features to keep children of various ages occupied both in-store and out. Read more >>MediaNotice in terms of Section 3 (1) of the Electronic Communications Act 36 of 2005 - MDDAThe MDDA welcomes this opportunity to make comments on the Public Service Broadcasting Bill as published by the Minister on the 28th October 2009. Further, the Agency appreciates the democratic and participatory nature of policy making in our country and welcomes the sense of urgency and energy behind the proposed bill. Read more >>MobileCheaper cellphone calls to drive SMS uptake in 2010 - BulkSMSPieter Streicher, Managing Director of BulkSMS.com, says the possible reduction in mobile call charges will change consumer behaviour. Read more >>Online MediaJD Consulting is proud to announce the successful launch of the new Mokador Coffees website - JD Internet ConsultingJD Consulting recently launched a new website for Mokador Coffees which offers a range of information such as their history and philosophy. Read more >>African soccer social media renaissance - TEAMtalkOn 8 December, TEAMtalk media set the local football media landscape aglitter with the launch of exclusive blogs from South African football stars Siphiwe Tshabalala and Itumeleng Khune. Read more >>Out Of HomeSuperga walks tall with new branded taxi top campaign - Graffiti Italian shoe brand, Superga, recently hit the streets of Durban and Cape Town atop 40 metered taxi vehicles. Assisted by vehicle branding specialist Graffiti, Superga's promotion formed a large part of their summer communications campaign targeting youth holidaying on the some of the country's most popular beach spots. Read more >>ProductionEdenRage Media says that more musical series will have the world singing - EdenRageThe resurgence of musical series has got the world singing, and has inspired a number of reality and fictitious series. Brett Lotriet, Creative Director of EdenRage Media, states that the increased popularity of musical entertainment will lead to the development of a host of new series. Read more >>Terraplane goes on spice journey with Robertsons and DDB - Terraplane The latest commercial for Robertsons Spice conceptualised by DDB's Kerry Friend and Donovan Bryan and directed by Leigh Ogilvie follows the quirky tale of a local Mama on a focused quest to find the very best spice for her chicken. It was shot in various locations in Cape Town and its surrounds. Read more >>"A bunch of Orchids" for Dean Blumberg - Bouffant Dean Blumberg of Bouffant's latest collaboration with Black River FC for First For Women - an epic cross-country shoot that follows three guys taking on the classic road trip, only with a twist - recently picked up not one but a “bunch of Orchids” for its entertainment, humour and impact. Read more >>Sweet Spot Content - Change is good! - Sweet Spot Content In line with the changes in the advertising and entertainment industry Sub Urban Films has changed their name! Read more >>PromotionsWin over your customers with winning prizes! - EurocomEUROCOM conceptualised a fun, interactive and educational photographic competition for Rapport. Called ‘Kliek', the campaign drove attention to and registrations on the newspaper's mobisite. Read more >>Public RelationsR340 000 engaging editorial for MSA Africa - Ngage Public Relations During 2009, Ngage Public Relations generated over R340 000 worth of editorial for safety-specialist MSA Africa - measured according to the Advertising Value Equivalent (AVE) rating given by media monitoring companies. Read more >>RadioFree downloadable digital content - 1Africa RadioEvery month 1Africa releases free digital specialist programming for affiliate radio stations on its FTP site for rebroadcast. These focus on various issues such as health, family and community. Read more >>ResearchSocial media, the youth frontier - Interact Research, Design & TrainingStudent Village, one of South Africa's top youth marketing agencies, and Interact RDT, a brand experience and research consultancy, have put together a report on the use of social media by the youth. The reason why the report focuses on students is because they are by far the biggest users of social media and the internet. Read more >>Eighty20 launches the Fact-a-Day archive, with over 1,000 facts about South African consumers - Eighty20Every business day since September 2005, Eighty20 has sent out a short fact about South African consumers. Now that they've reached their 1000th fact, they thought it would be useful to put them all in one place, in the public domain, and make them searchable and comment-able. Read more >>RetailHighJump Software releases new mobile route sales and delivery software suite - iWMS - HighJump SoftwareHighJump Software, a global provider of supply chain execution solutions, has announced the latest release of its mobility solution for mobile sales and mobile delivery. HighJump Mobile Sales Advantage, HighJump Virtual Cooler, and HighJump RouteXpress have been enhanced based on evolving technology and industry needs. Read more >>TV3rd Degree launches Debora Patta's blog - e.tv Debora Patta is accustomed to revealing the hidden truths on just about everything on e.tv's current affairs show, 3rd Degree. Now viewers have the opportunity to read her recently launched blog as well as comment on the local and international issues covered in the programme. Read more >>
  More Walk the Gold Carpet with Sarita   More Dax Martin Lingerie Show   More Backstage at the Audi Joburg Fashion Week 2010   More Audi Joburg Fashion Week 2010   More Fokofpolisiekar at Kirstenbosch   More Southern Ink Xposure 2010   More
True Italian Style at Massimo's Pizza Club FOOD [Riccardo Spagni] I'm generally reasonably fussy when it comes to my food. Don't get me wrong, I'll eat anything as long as it isn't smoked chicken (don't ask). But whilst I find most restaurants and the vast majority of meals passable, I occasionally stumble across a place that blows me away. Massimo's Pizza Club is, by a mile, one of those restaurants. It was started by Massimo and Tracy Orione after they moved to Cape Town; she being British and he, obviously, Italian. It is not a run-of-the-mill pizzeria, and it is so far removed from Debonairs and its ilk that you can never imagine eating any other pizza again. What makes Massimo's so good? Well, in order for me to even begin explaining that to you, let us discuss what makes any restaurant amazing. Jack Parow is cooler as almal MUSIC [Ruth Cooper] Jack Parow has a good marketing scheme in releasing his limited-edition EP in the form of a tasty “cold and dripping” ice cream flash drive with a collection of 10 tracks and six videos. He seems to be firmly cementing his cult status. You know you're doing something right when the general public are proclaiming and updating their facebook status' as “jy dink jy's cooler as ekke“ and quoting lines from the song. Dax Martin presents sleek sleepwear at Fashion Week FASHION [Ilva Pieterse] Southern Sun played host to excited industry attendees during Audi Joburg Fashion Week (Autumn/Winter) at Sandton Convention Centre, 21 January 2010, by showcasing lingerie by Dax Martin. A roaring tale of bravado MOVIES [Zeenat Ebrahim] White Lion is a remarkable and interesting watch with a third person narrative. The adventure film begins around a campfire where a story-teller reveals the tale of the White Lion legend that marks the Shangaan belief, to a group of school campers.
Training/Board Room for hire in Cape Town City Bowl Training/Board Room for up to 18 people. Its modern, private, air conditioned and equipped with a flatscreen. Catering available upon request.
"Preconceived notions are the locks on the door to wisdom." - Merry Browne "Many of life's failures are people who did not realise how close they were to success when they gave up." - Thomas A. Edison "The absolute fundamental aim is to make money out of satisfying customers." - John Egan "The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it." - Sergio Zyman "I haven't failed, I've found 10,000 ways that don't work." - Benjamin Franklin Print - Print any item in this newsletter. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter. 
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