HBO steps up UK presence
LONDON, UK: HBO, the US TV network has launched a UK website to promote some of its most popular shows including The Wire, The Sopranos, True Blood and Curb Your Enthusiasm.
Users will be able to view detailed breakdowns of the channel's original programming, browse searchable episodes guides, cast and character information and view clips of memorable scenes. The site will also feature integrated social media streams and the latest news from HBO, including announcements of forthcoming screenings.
HBOuk.com represents the next phase of HBO's positioning in the UK. The channel's online presence is supported with a new Facebook page, giving fans access to the latest news on their favourite shows and upcoming titles.
Additionally, British audiences will be able to purchase products such as the True Blood official beverage and other branded merchandise inspired by the network's programs at the HBO UK Shop.