The inaugural South African Virgin Active Sport Industry Awards were held last night, Thursday, 17 February 2011, at Emperor's Palace, Johannesburg. The awards are described as the first-ever opportunity for the rapidly evolving South African sports market to celebrate its business achievements.
Winners
- Best Sponsorship of a Sport Event or Competition: MTN - MTN Sponsorship of the 2010 FIFA World Cup
- The Virgin Unite Corporate Social Responsibility in Sport Award: SuperSport - Let's Play
- The Technological Innovation in Sport Award: Nike - Nike Innovation
- Best Use of PR in a Sport Campaign: MTN - Last Fan Standing
- Best Grassroots Development Programme: Nike - Nike's Elite Training Grassroots Programme
- Best Use of Digital Communications in Sport: HI-TEC - Liquid Mountaineering
- Best TV Sport Commercial: Vodacom - Join the Voice Behind Bafana Bafana
- Best Sponsorship of a Sport Team or Individual: Chevrolet - Chevrolet Warriors
- Best Integrated Sport Marketing Campaign: South African Rugby Union - Bokkie
- Virgin Atlantic Sport Team of the Year: Western Province and Stormers Rugby
- Sport Brand of the Year: Nike
- Sport Agency of the Year: Exp South Africa
- SuperSport Outstanding Contribution to South African Sport: The Bulls
- Virgin Active Sport Leader of the Year Award: Danny Jordaan, 2010 World Cup Organising Committee CEO
- Lifetime Achievement Award in association with Johnnie Walker: Sam Ramsamy
For more, go to www.sportindustry.co.za and follow @SportIndustrySA on Twitter.