NEWS

October 27th marked the 15th anniversary of the digital advertising industry's first banner display ads. Volvo, Club Med and American telecommunications giant AT&T were among the first six brands adventurous enough to secure advertising space on the as yet largely unknown “Internet”. They didn't even have their own websites. 6 Nov 2009 Read more >>

Consumers can now personalise their Yahoo! experience with the best of the Web; customisable apps stay with you when you're mobile. 30 Oct 2009 Read more >>

Many businesses of late have felt compelled to switch to survival mode in order to protect their market position during the economic downturn. They've limited spending, invested less and cut their advertising budgets. Conventional wisdom tells us that now is the time to play it safe and focus on what you can immediately control. Global digital advertising company apurimac media asks: at what cost to your long-term potential? 27 Oct 2009 Read more >>

apurimac media recently moved into their new Johannesburg offices, which are located at the Parktown Quarter lifestyle centre within Parktown North. 20 Oct 2009 Read more >>

As the mobile phone continues to cement itself as an indispensable part of daily life in South Africa, so too does their importance continue to grow for advertisers seeking a more accessible and personal medium of communication. 21 Sep 2009 Read more >>

Leading digital advertising company, Apurimac Media, scored a winning with Acceleration Media, Telkom's online media agency, as they partner up with TEAMtalk Media, Africa's largest and most popular network of football websites and mobi-sites, for Telkom's Do Broadband online campaign. 31 Jul 2009 Read more >>

apurimac media partnered with Yahoo! to host the launch of its Digital Frontiers events series. The breakfast event was held on the 7th of May 2009, at the stunning Twelve Apostles Hotel on the slopes of the breathtaking 12 Apostles mountains and at the edge of the Atlantic Ocean. The exclusive and informal gathering brought together some of the biggest regional thought leaders and innovators in the African digital advertising space. 23 Jul 2009 Read more >>

With the growth of South Africa's internet population it is no surprise that online advertising spend has also seen a tremendous increase and will continue to grow in 2009/10. However, according to online marketing company apurimac media, only having a website is no longer enough. Companies need to invest in strategically placed and designed online ads in answer to the ever-changing demands of the consumer - this will not only increase their reach but also result in better measurement and return on online marketing investment. 4 Jun 2009 Read more >>

Rather than being shaded by indecision and uncertainty at this recessive moment in our economy, digital advertising company apurimac media is reminded that informed and sensible decision making remains the foundation of successful businesses and brands. Knowing your target markets has always been the most important cornerstone of advertising - the challenge now is reaching. 30 Mar 2009 Read more >>

The most recent AMPS (2008 A) statistics for Internet usage and product choice amongst South African consumers makes for powerful reading, and bodes well for even stronger online growth in 2009, reaffirming the appeal and preference of online over traditional media channels. 21 Jan 2009 Read more >>

Mobile internet advertising opportunities, in the South African and continental African markets, are now attracting serious attention. And rightfully so, as the ease-of-use and low barriers-to-entry of this technology account for a steady increase in usage figures and content demand. 10 Dec 2008 Read more >>

Leading digital media and marketing company, apurimac media has just released its bi-annual Online Demographics and Psychographics Survey for Yahoo! South Africa users. This information resource presents an exciting opportunity for advertisers, and their agencies, to communicate meaningfully with millions of South African online consumers. 12 Nov 2008 Read more >>

Apurimac Media, a leading South African-based digital ad sales and marketing company, has announced a new strategic partnership with Yahoo! Inc. that will enable local advertisers to reach millions of Yahoo! users in South Africa. 2 Apr 2008 Read more >>