When it comes to advertising, many have been driven by the philosophy that we should, at all times, speak with respect to the people who will be shelling out money to buy the brands and services we tout. 15 Apr 2009 Read more >>

2009 is off to a positive start for OIL - strategic brand consultants and research specialists - who has won three notable projects. 18 Mar 2009 Read more >>

Advertising aimed at lower and middle income black consumers is often followed by controversial reverberations. While these angry ripples may never even reach the agency or brand manager, many's the time when young, intelligent and aware brothers and sisters are up in arms after seeing yet another insulting or offensive piece of communication, aimed at their mothers, fathers and people they look up to. 13 Mar 2009 Read more >>

In business, a day seldom goes by without the word “strategy” being bandied about, particularly if you work with brands. The same goes for “insight”, the grail of 21st century marketing and, lately, the hottest word in the industry. Why then, do these fundamentals so often get in the way of successful marketing? 25 Feb 2009 Read more >>

Michael Lawrence, head of OIL, crosses over briefly to the other side and returns with lessons from the client's perspective. 11 Nov 2008 Read more >>