Impossible? Not if you follow Google's Pay per Click advice and understand the importance of “Quality Score”. Generally speaking, a high Quality Score means that your keywords will trigger ads in a higher position and at a lower cost-per-click (CPC). To explain further: 13 Oct 2009 Read more >>

Inxmail Professional provides the best starting point for aligning email marketing to the needs of customers with the Inxmail Professional interface for Microsoft Dynamics CRM. CRM solution users can start benefiting from the advantages of Inxmail Professional immediately. The interface was developed by curexus GmbH, a Microsoft Gold Certified Partner. 30 Sep 2009 Read more >>

With social networks being at the pinnacle of taking your PR viral, it is essential that the recipients of your emails/newsletters are able to share them with their friends and business contacts. 7 Sep 2009 Read more >>

The award-winning Inxmail Professional email marketing solution is available in South Africa from LOW FAT Internet & Email Marketing. 1 Sep 2009 Read more >>

LOW FAT has dropped the "Digital Communications" from its name and has taken on the by-line "Internet & Email Marketing". 27 Aug 2009 Read more >>

Finally after extensive testing, the Low Fat viral engine has been officially launched with a live on-line viral competition. Key aspects in the development of the system were to integrate a professional bulk emailing system, with the associated functionality, such as full statistical reporting, and the flexibility to allow a multiple of applications to run off the system. 25 Jan 2008 Read more >>

Low Fat is currently assisting CompuTainer with the promotion of its HIV and AIDS-related product and service range, providing search engine optimisation services, media placement and creative. 30 Nov 2007 Read more >>

When online marketers evaluate their campaigns typically the gold standard of metrics is the click-through. There are three reasons for this: 12 Nov 2007 Read more >>

smplMail bulk emailing charges are designed to be simple to work out, with no hidden charges. 11 Oct 2007 Read more >>

Low Fat's bulk email prices are being slashed during the months of spring. During this September and October, Low Fat is offering free months email delivery and discounted rates in respect of contract-based customers using their “smplMail” bulk email system. To find out more about this offer... 19 Sep 2007 Read more >>

To see what features and functionality professional bulk email marketers are using, Low Fat has set up a demo account for you to have a “look see” and try out smplMail – the Low Fat bulk email system. 12 Sep 2007 Read more >>

Are you looking to acquire or build on a database, increase brand awareness, conduct market research, even launch a new product or simply run an online viral competition? Low Fat Digital Communications has developed white-label software that handles all of this and more. 11 Sep 2007 Read more >>

If search engine administrators (e.g. Google) feel you are spamming, they may penalise your rankings or remove you from their index; temporarily, or permanently! Search engine spamming is the use of illegal or ethically dubious techniques to assist your rankings in search engines. 25 Jul 2007 Read more >>

Microsoft has made major changes in Outlook 2007: HTML emails are now displayed by a Word engine. This change has a negative impact as Word has limited capabilities for supporting HTML and CSS. As a result, many HTML emails are displayed incorrectly by Outlook 2007. 20 Jun 2007 Read more >>

Low Fat has recently launched a Pay-per-Click service for Google AdWords. Current success is rooted in the Low Fat approach that is methodical, extensive, research and analytically driven and that relies on continuous management and testing. 20 Mar 2007 Read more >>

The first reason why Pay-Per-Click (PPC) advertising is so important is that you do not pay for customers to view your advert, but rather to act on it! Traditional banner ads are something like billboards – if the customer is in the right place they will see the advertisement and may act on it. 5 Feb 2007 Read more >>

If you take your business seriously then you need to take marketing your website to the search engines just as seriously. You may have the best website in the world but if the search engines don't know its there - then what's the point!  29 Nov 2006 Read more >>

Low Fat has instituted a Bulk Emailing Aid Initiative to assist non-profit organizations and charities.  15 Nov 2006 Read more >>

The new bulk emailing pricing structure from LOW FAT introduces a cost per database size allowing clients the certainty of a set cost per month with the flexibility and affordability of sending emails to their list at a far cheaper rate. Please read on to compare our prices. 24 Oct 2006 Read more >>

Key features include no set-up fees, no minimum contract periods, no waiting to update your website or email accounts... and great value for money.  5 Sep 2006 Read more >>

Low Fat Digital Communications, the South African Inxmail partner, is able to provide integration to the following software systems: Salesforce, CAS Genisworld, SAP and Webtrends, amongst others. Low Fat also offers customised integration.  14 Aug 2006 Read more >>

In this article we will be examining what you need to do to institute a Closed Loop Marketing (CLM) program, particularly your system requirements and capabilities while providing practical examples. 28 Jun 2006 Read more >>

What is closed-loop marketing? Put very simply Closed-loop Marketing (CLM) is interactive marketing where customer responses and behaviour are employed to direct and refine marketing strategy and tactics. 13 Jun 2006 Read more >>

Achieving a high ranking on the search engines is like having the best advertising bargain imaginable. Think about it this way: of the millions of searches conducted each day, the sites that appear at the top of the search results essentially get free web site promotion. 7 Mar 2006 Read more >>

Inxmail Pro, one of the world's leading email marketing solutions, is now available in South Africa as purchased license software for your company, or operated as an ASP/hosted solution. 20 Feb 2006 Read more >>

The new Low Fat website is up and running after considerable content revision. Apart from centralising the Low Fat range on one website, the re-launch became necessary due to huge expansion in the Low Fat product range in the last few months. 14 Feb 2006 Read more >>

One of the key benefits of electronic marketing is that it delivers metrics. As the theory goes, we should be evaluating these metrics and trying to employ this information to refine our communications with the goals of increasing open rates, click-through rates, brand equity, and most importantly sales and profit. 7 Dec 2005 Read more >>

Low Fat is proud to announce the launch of the smplMail email marketing and newsletter management solution. smplMail provides an enterprise solution at a small business price. 27 Sep 2005 Read more >>

Low Fat was recently awarded the emarketing account to provide Kudu Club with an email communications system that would enable Kudu Club to effectively deliver their marketing and general communications in a dynamic and targeted manner. 31 Aug 2005 Read more >>

Footprint™ is a flexible vouchering platform designed to meet varied customer requirements. At the heart of it vouchers (or coupons) are used to generate footfall and sales; vouchers representing a money substitute and coupons a discount on a product. 19 Jun 2005 Read more >>

Today there are still marketers who operate under the old adage of, 'if I want to say it, they will listen'. However as anybody who has an Inbox will know - not everybody wants to read everything they receive. Furthermore, not everybody wants to read the same type of messages. 13 Jun 2005 Read more >>

Say hello to Low Fat Digital Communications, the new eMarketing kids on the block and the sole South African agents for Mailtrack Ltd, one of Europe's leading email marketing and eCRM solutions provider. 13 May 2005 Read more >>