Instant Grass launches Digilogue, the definitive insight-driven planning tool for digital strategy
Instant Grass has announced the launch of their new consumer insight tool, Digilogue™, which helps marketers to connect effectively with the digital lives of consumers. 11 Nov 2009 Read more >>

Word-of-mouth gaining ground as a channel
South African marketers are rapidly catching up with their international counterparts in adopting word-of-mouth as an integral channel in their communications mix. While other media channels have shown around a 10% decline around the world, spend on Word-of-mouth in the US grew by 14.2% in 2008 to $1.54 billion. 23 Sep 2009 Read more >>

A good idea doesn't care who had it
Marketing and advertising people are notorious for being obsessed with the ownership of those ephemeral things called ideas. Reputations and relationships have been made or broken by the immortal words ‘that was my idea'. But in the wikinomics era of open-sourced collaboration, the idea that an idea can be owned is so last century. 4 Sep 2009 Read more >>

The youth aren't spending less; just differently
Whilst we all know that no one is immune to the global recession, it is the youth market that seems to have been the most resilient when it comes to recession proofing their lives. 13 May 2009 Read more >>