Brand obsession has seen the focus of marketing shift away from customers. As local and global markets feel the pinch of an economic downturn, marketers can use technology to clearly understand and deliver to the needs of those people who buy their company's products. Jon Jacobson, CEO of Global Vision, shares his riffs about how brand and marketing managers can use current technology to increase their contribution to the company's bottom line. 4 Sep 2009 Read more >>

Local software house and Microsoft Gold Certified Partner, Global Vision, has acquired a 40% stake in New Media Labs, a niche technology company focusing on the development of Web 2.0 applications. 14 May 2008 Read more >>

Lauded for its 360 degree view of the customer, CRM vendors have focused primarily on sales needs, leaving marketers in the lurch when it comes to functionality. Jon Jacobson, MD and co-founder of Global Vision, speaks about new CRM trends that will be a boon for marketers. 10 Apr 2008 Read more >>