Knowledge Resources hosted the Kid & Teen Republic Conference which took place last month in Johannesburg. The conference was held to share expertise on kids, teens and their families. Foshizi, a Black Consumer Insight Agency, was invited to present a paper on township teens and their iGeneration Youth Research which received raving reviews from the delegates. 23 Sep 2009 Read more >>

The i-generation youth research by Foshizi has confirmed certain suspicions that many have been thinking. For one, DJ Sbu is indeed influential in the youth market. However, he is influential in the townships of Gauteng and not nationally. Newcomer from the US now living in SA, DA L.E.S, is very popular with the ladies both in Gauteng and in Cape Town, mainly the model C's, they prefer him because of his association with Amakipkip and he is a member of the music group, Jozi. On the other hand, HHP appeals to both the youth in the township and the black youth in the suburbs. 23 Jul 2009 Read more >>

The advertising and marketing industry is not trying hard enough to reach the black middle class, although progress has been made, say marketing experts. Part of the problem is advertising and marketing agencies' lack of understanding of their target market, which is not helped by the shortage of black creative talent in the industry. 10 Mar 2009 Read more >>

When Foshizi took to the street to find out what kids in the townships get up to after school and during school holidays, one of the key findings was that soccer is no longer the only entertainment. Freestyle street dancing has made major inroads between girls and boys aged 11-18 year old of LSM 4-7. 20 Feb 2009 Read more >>

Brands are building blocks of society. Hence your brand is defined by consumers' impression of what they think as well as their experience. Thus, brand names are taking on another life in the lives of the emerging market. In the townships, brand talk has and still continues to generate a new lingo so to speak - in nicknames. 2 Sep 2008 Read more >>

Foshizi, a Black Consumer Insights Agency, gathered true insights into how the interest rates and overall higher prices are impacting so differently on the lives of many. 12 Aug 2008 Read more >>

Welcome to the new look of Foshizi. Foshizi has undergone a re-branding exercise and we are proud to share our new image with you. We have grown and evolved over the last few years and this new look represents Foshizi today. 11 Jul 2008 Read more >>

Foshizi, the Black Consumer Insights Agency, was commissioned earlier this year by the Department of Transport to conduct preliminary attitude and opinion research among taxi drivers and taxi owners across KZN and Gauteng including Witbank on the subject of the Taxi Recapitalisation Programme. 11 Mar 2008 Read more >>

“We believe that any research should engage with all of the senses. Through our subjective techniques, we are able to observe signs and symbols to which we give meticulous attention in the reporting process,” says Andrew Fasedemi, Chairman of Foshizi and the Wisdom Keys Group. 11 Feb 2008 Read more >>

The aim of the Yfm research project was to show media people how little they know about the Yfm market. 11 Jan 2008 Read more >>

Standard Bank wanted to gather intelligence and understanding regarding the Youth in the townships with specific focus on high school and tertiary learners. 11 Dec 2007 Read more >>