Online advertising trends suggest that many online marketers are focusing on customer acquisition at the expense of customer conversion. Among the reasons suggested for this are the complexities of typical online conversion processes. Product and Marketing Director for emarketing software developer Ensight, John Ginsberg, explains how sophisticated eCRM solutions are helping marketers close the conversion gap by getting the right prospects into the sales cycle at the right time. 8 Oct 2008 Read more >>

A legendary battle that took place 129 years ago during the Anglo-Zulu war might seem a rather unlikely source of insight into ways of overcoming the challenges modern emarketers face online, but a close examination of the events that took place that day offers several vital lessons regarding confused customers, missed opportunities and lost business. 4 Aug 2008 Read more >>

It's interesting how some terms are used in general speech to describe the exact opposite of what they really mean. Take “viral marketing” as an example. 13 Nov 2007 Read more >>

Leading emarketing software developer adds intelligent email management service to acclaimed suite of web and online marketing tools. 22 Aug 2007 Read more >>

This article looks at how and why content plays such a significant role in any website project – in fact, in most instances more so than design. 20 Jun 2007 Read more >>

There are many ways to send unsolicited emails. It’s easy and relatively cheap to do so. However, the results are often less than desirable, with low engagement rates being the most common and frustrating. At worst, you will receive a spate of somewhat abusive responses from irate prospects. 11 Apr 2007 Read more >>

Ensight recently announced that it is now able to deliver high speed, high volume email and SMS messaging, combined with the intelligence of the Ensight integrated, feature-rich emarketing suite.  28 Sep 2006 Read more >>

On the face of it, email marketing should be the silver bullet in any marketer's armoury. Which media form offers you an interactive opportunity to communicate one on one with a prospective or existing customer? Which other medium lets you know, in real time, who has received and actually taken note of your carefully thought out message? 20 Feb 2006 Read more >>

When sports network giant ESPN launched its Belgium Diamonds campaign, the company turned to Ensight to provide it with an intelligent web and emarketing platform. 24 Jan 2006 Read more >>

Cape Town based digital marketing company, Fuse, has managed to assist clients in getting to know their customers better while building their brands with the Ensight Web and eMarketing tool. 7 Dec 2005 Read more >>

ENVENT, the local developers of specialist Web and eMarketing software, Ensight, have signed up Imaging Data Solutions (IDS), a member of the Naspers group, as a local reseller of its full product set. 2 Nov 2005 Read more >>

Advertising agencies and marketers looking to invest in a system which will assist them in automating their campaigns through the use of the Web or email, but want to avoid high upfront software costs are now able to rent as opposed to buy. 4 Oct 2005 Read more >>

IT marketing and interactive consulting firm, ThoughtCorp has expanded Clover's website with several 'sub-sites'. Using integrated web and e-marketing software, developed by their partner, ENVENT, they have launched sub-sites for Clover Danone and for the new ingredients company Clover Fonterra Ingredients, amongst others.  4 Aug 2005 Read more >>

Web and e-marketing company, ENVENT has entered into a new partnership with Fuse Net Solutions in Cape Town.  26 Jul 2005 Read more >>

Some 80% of emails constitute spam and because spam cannot be traced to the actual senders, it continues to be a huge global problem. Microsoft has now taken a stand as an industry body to curb spam with a new policy to flag any email that doesn't have a valid Sender ID profile as potential spam. Sender ID is technology that allows mail servers to automatically determine whether the senders are who they say they are.  29 Jun 2005 Read more >>