Ad waffle. Smoke and mirrors. Over-promise and under-delivery. Lack of market knowledge and dare I say it laziness. I see quite a bit of it in the South African advertising and marketing place. Don't be offended if you work in the industry, I also see some quality people, great ideas and forward-thinking concepts, but in my opinion I think it's fair to say that the recession is a good thing for marketing and advertising in this country. 11 Sep 2009 Read more >>

Opt-in (or permission-based) email marketing is earning its stripes time and time again as companies achieve outstanding response rates. 4 Nov 2008 Read more >>

‘Opt-in' (or permission-based) email marketing is now the fastest growing area of online advertising in the UK and Europe due to its success rate and ROI. 7 Oct 2008 Read more >>

Digital Fire, the Cape Town based digital marketing agency and division of Spencer Boyd Associates International Media Consultancy, has launched its “Target E mail” system with excellent effect in South Africa generating record response rate for its clients. 30 Nov 2007 Read more >>