Branded television content has become a growing trend globally. Leading and progressive brands see its benefits as their brand values are brought to life through an engaging and entertaining platform. Recognising the significance and need for branded content space, Zain, a leading global mobile telecommunications company across the African continent and the Middle East, has once again commissioned the services of the South African-based TV production company, Diallo Entertainment, to develop a concept for a branded entertainment television show in Niger. In partnership with production company Launch Factory, the 13-part series was successfully rolled out in Zambia under the title Touching Lives and will soon be in production in Ghana. Launch Factory will again work in partnership with Diallo to produce the show for the Niger market. 13 Oct 2009 Read more >>