News
British American Tobacco South Africa augmented their classy euro-chic stand with some powerful technology at this year's Shell Select Convenience Retail Conference 09. While their personalised cigarette box engraver stole the show for retailers, it was the relatively simple touchscreen survey competition that is giving brand managers the insights they are looking for with retailers. 13 Aug 2009 Read more >>

Brandscape Digital, the development arm of Brandscape Marketing is pleased to announce a reseller partnership with Kentico CMS for ASP.NET. 7 Aug 2009 Read more >>

The second Loxion Motor Show at Soweto's Mopanya Mall was the platform to launch the WesBank Street Race which will be run on the streets of Soweto on 19 July 2009. The race will be a world-first for WesBank and Soweto as it will be the first time a professional motor sport event of this scale will be hosted in a township. 13 Jul 2009 Read more >>

The future of brands is as much about the creativity and relevance of the communication as it is about the uniqueness of the brand's value to the customer. This may be glaringly obvious to agencies, and let's not forget the customers' view too. 6 Jul 2009 Read more >>

This time it was the fans' turn to score at Vodacom Super 14 home games. Brandscape Marketing was briefed by SAIL to focus on “Vodacom's Player 23, You, the Fan” campaign by engaging fans at selected games with FREE rich media content downloaded to mobile phones via promoter-worn Hypertag Bluetooth units. 29 Jun 2009 Read more >>

There has been a lot in the news recently about rip-off mobile promotions and competitions, and about time! Finally the Lotteries Board has decided to flex some muscles in relation to these ‘rip-off' SMS campaigns from certain well-known brands. 5 Jun 2009 Read more >>

“If you don't like change you're going to like irrelevance even less!” 21 Apr 2009 Read more >>

During December 2008 and January 2009 Vodacom hit beaches and parks with its iconic “Love Someone, Love Summer” campaign. Brandscape was commissioned by SAIL, Vodacom's sports and events management agency, to add further excitement and value to the “Love Summer” theme by deploying promoters with wearable Bluetooth Hypertags. 16 Feb 2009 Read more >>

Brandscape Marketing Pty Limited, Cape Town, has signed an agreement with Evolved Digital Media, a Dubai-based digital agency that provides digital and mobile solutions to the communications industry, to jointly develop new ways of deploying mobile technologies to provide brands and agencies across Africa and the Middle East with better ways to engage with their target audience. 12 Jan 2009 Read more >>

Brandscape and Sound Media were tasked with helping Philips launch their innovative, state-of-the-art shaving technology, the Philips Norelco Moisturizing Shaving System. 13 Oct 2008 Read more >>

BP's mobile proximity marketing strategy, powered by Brandscape Marketing, demonstrated the power of mobile communication in the emerging economy at the first “Loxion Motorshow” held at Soweto's prestigious Maponya Mall between 4 - 8 June where more than 11,000 people visited the show. 26 Jun 2008 Read more >>

Brandscape unveiled a powerful new use of Bluetooth content delivery and instant prizes at Powerade's Pick n Pay Argus Expo registration stand. 10 Mar 2008 Read more >>

After the very successful sponsorship of the 2007 MPH show, BP went all-out to deliver a spectacular MPH08 event at the Coca-Cola Dome in Johannesburg at the beginning of February. Visitors were not disappointed! 15 Feb 2008 Read more >>

Brandscape Proximity Marketing partnered with Sound Media on the Playboy/Playgirl VIP Playground tour, helping to deliver one of the best summer activations for Aspen Pharmaceuticals. Playboy and Playgirl promoters with wearable Hypertags® on beaches and in clubs around the country delivered stunning mobile content and prizes via Bluetooth at each event. 11 Feb 2008 Read more >>

It was all go for Volkswagen as sponsors of the Freshlyground national concert tour during the first two weeks of November. The brief to Ogilvy Cape Town and Brandscape Proximity Marketing was to reach Volkswagen's target market at the Freshlyground gigs using media that was relevant, engaging and that would add value to the brand experience. 19 Nov 2007 Read more >>

Borders are no barrier to Brandscape's delivery of mobile proximity marketing campaigns with EXP. The proof is the successful roll-out of Castle Lager's brand activity launched in Zambia and Tanzania. Zambia Breweries and Tanzania Breweries (subsidiaries of SABMiller Africa and Asia). The campaign is now rolling out to another four sub-Saharan countries. 14 Nov 2007 Read more >>

The finalists are out, featuring mobile marketing specialist Brandscape and Ogilvy's BP MPH '07 campaign as a potential clincher for a coveted Loerie in the Experiential Alternative Media & Field Marketing category. The criteria for this category states that entrants must utilise a form of activity focused on an interactive communication with the target audience irrespective, of media type. 17 Jul 2007 Read more >>

BPExpress promotes its Wild Bean Cafés at the ‘Moonstruck’ music and dance beach event using Brandscape’s mobile-based proximity marketing. 20 Feb 2007 Read more >>

South Africa’s petrol-heads and car buffs flocked to the Coca-Cola Dome in Johannesburg for MPH ’07, a glorious wallow in all things automotive from 8-11 February, hosted by celebrity motoring pundit Jeremy Clarkson of BBC Top Gear fame. BP was the lead sponsor with its new BP Ultimate high-performance fuels, and needed to do something really exceptional to make its mark in the midst of so much supercharged motoring mayhem. 13 Feb 2007 Read more >>

South Africa was clawing its way to a resounding victory against India on the grounds of Newlands and Kingsmead over the festive season, and fans needed to keep the amber nectar flowing to stimulate ever louder cheers for their cricketing heroes.  30 Jan 2007 Read more >>