In the last year or so we have been inundated with 2010 World Cup Barometers. We are updated regularly on the percentage of South Africans that are confident that we can host a successful event, those who believe the stadiums will be ready, how many think that that Vuvuzelas will improve the atmosphere, and we are even given a running tally on the popularity of "Zakumi". 25 Nov 2008 Read more >>

For nearly 20 years BMI has conducted extensive research on quantifying and measuring trends in a wide range of sponsorships, sports codes, music arts and culture and related topics. BMI has also been at the forefront of implementing digital sponsorship evaluation technology. This includes Newbase, which is a premier digital print brand exposure monitoring system used in over 40 countries worldwide. 13 Nov 2008 Read more >>