Having successfully launched their first website in 2007, Primedia Instore has redesigned the site to keep it fresh and in line with the brand's strategy. 7 Nov 2008 Read more >>

Marketing a consumable product to the mass of consumers out there is challenging. In light of all the competition keeping your brand top of mind for consumers is of utmost importance - but this is all stuff you know. 10 Jun 2008 Read more >>

South Africans are starved of local information to assist marketers who are looking to establish their brands online. Here are our top five start-up tips that have helped us and some of our clients appreciate and exploit the marketing opportunities that the internet provides. 4 Dec 2007 Read more >>

The impact of the internet on consumers internationally has been phenomenal, changing consumer research and purchasing behaviours. Following these consumers, of course, are the international marketers who have cottoned on that advertising needs are changing and new communication models are needed to keep up. 2 Nov 2007 Read more >>